Insights

Stay on top of trends with insights that will help you drive profit for your dealership and keep your skills and knowledge moving forward.

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White Papers
by CDK Global |
How CDK PowerSEO works to boost organic search visibility. Can you afford to lose 50percent of organic traffic from a website migration without investing in a strategy to regain it? More
Blogs
by CDK Global |
Your digital marketing strategy is constantly evolving and changing. If you don’t nurture and adjust your strategy, you could miss out on opportunities or spend money on channels that don’t yield the best results. More
Blogs
by Anna Daugherty |
Planning to migrate your website in the near future? Our research shows that when you move a dealership website between providers or platforms, your site will typically experience a 40-50% drop in traffic. More
Blogs
by Kristin Falck |
Out of the 24 times customers interact with dealerships, 19 of those are digital. This means that ensuring that your dealership is set up to engage the right shoppers with your online inventory is more important than ever. A dealership’s DMS database is the perfect tool to access highly targeted audiences that have already connected with your brand. DMS Audiences are readily accessible, so you just need to decide which customer segments you’re ready to digitally reconnect with. More
Infographics
by CDK Global |
Experience a new version of CDK Service Connect Community that’s built around a more personal experience with an automatic newsfeed that ensures you have all the tools needed to utilize your CDK Solutions. The newsfeed in Service Connect contains relevant content from training, industry insights and product information to webinars and live key events. Learn more about getting set up and what's all included. More
Blogs
by Colleen Harris |

Digital Retailing and Connected Store 

In the last few years, Google Analytics has become a standard in the automotive industry. It’s a very useful tool to help analyze how shoppers are coming to the site, how long they spend on the site, and where they might convert to a lead. More