Each year, I anxiously anticipate the National Automobile Dealers Association (NADA) event. It’s the single biggest opportunity to gather our customers, partners and CDK Global experts under one roof, discussing challenges and discovering solutions.
Clients are often undecided when it comes to choosing a media partner. Today’s media landscape is more competitive than ever with many options. Dealers often select a vendor they’ve heard of, such as Google, Pandora or Facebook. But why?
In the last few years, Google Analytics has become a standard in the automotive industry. It’s a very useful tool to help analyze how shoppers are coming to the site, how long they spend on the site, and where they might convert to a lead.