Insights

Stay on top of trends with insights that will help you drive profit for your dealership and keep your skills and knowledge moving forward.

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Growing your business
Blogs
by David Stockman |
The success of your business is often tied to the technology you use. Your Sales and Service departments rely on a network that’s fast and always on – and so do your customers. Outages are costly, your security has to be updated and your network needs to be constantly upgraded. Read This Insight
Bert blog
by Ryan Bertollini |
This past October, Google updated the way they analyze search queries in the hopes of better understanding the context of a user’s question. This update will affect about 10 percent of searches and reflects the importance of voice searches.  Read This Insight
man and woman in service department
Blogs
by CDK Global |
Delighting a customer is not an easy feat. It takes teamwork, creativity, and consistency from the entire dealership to make a new or existing customer to feel valued and appreciated. Trying to “wow” a customer may not always be necessary. Read This Insight
Are there ways to accelerate your business when the economy slows down?
Blogs
by CDK Global |
Economies go up and down and businesses have to adjust to keep up. Of course, there are a few rare recession-resistant businesses out there, but we all know dealerships aren’t one of them. When things get tough, consumers hold on to cars longer and either decline customer-pay labor, or go to independent shops when they need work done. There are ways to keep your business moving forward, but it requires planning ahead and a robust Service center process. Read This Insight
get the message
by Teighlor Bodrie |

In today’s digital age, it’s easier than ever to reach and market to customers. Through search, display, YouTube and social, you can put your messaging and products in front of as many customers as you want. Customers are bombarded with automotive messages every day. Read This Insight