Time and time again email proves to be an unsung hero in marketing. It’s flexible, cost-effective and boasts consistently high...

As car shoppers and dealers adjust to the electric vehicle phenomenon, they’re looking for answers to questions about the inevitable...

Generation Z is coming of age and beginning to slide into the driver’s seat. While this generation follows those that...

Faced with ongoing margin compression and changing customer expectations, auto dealers are working hard to find new ways to create...

Despite swirling economic head winds, fixed operations remains a bright spot for franchised dealers. It’s the steady stalwart relied upon...

Despite hurdles when it comes to affordability, more car buyers said it was easy to complete their purchase in February...

The camaraderie and partnership that comes with being at NADA were in full effect at this year’s show in Las...

After three years of dramatic post-pandemic market swings, buyers in 2024 are poised to take back the wheel with plenty...

Although 2024 is shaping up to be a buyer’s market, new and used vehicles continue to be painfully expensive for...

The automotive industry has returned to somewhat of a pre-pandemic state at the end of 2023, but car buyers are...

The automotive industry is known for its love of acronyms and buzzwords. Most of the time we see dealers change...

When you live and breathe the industry you work in, you tend to get a little protective of your colleagues...