Data and Intelligence

Get Results With Data-Driven Intelligence

Our business intelligence and data analytics give your customers the personalized experience they demand, efficiently manage data, and boost overall performance.

Salesperson looking at tablet with customers

Win With Personalization

Your shoppers expect a high level of service and personalized experiences. Give them one with our digital solutions, and you’ll earn their loyalty in return.

AI Optimizes Operations

Analytics and AI give you greater visibility into your dealership’s unmet potential and forecasted performance so you can make informed decisions that drive improvements.

Make Data Work for You

Our powerful analytical tools enable your dealership to use data and CDK's industry insights to your advantage to make smarter, faster business decisions.

Data Is Your Competitive Edge

Our analytics, artificial intelligence and extensive market data make your data work for you.

CDK Global API Solutions

Designed to make it easier to integrate and connect people, places, systems, data and algorithms, CDK Global API solutions available on Fortellis.

Intelligence Suite

Get ahead of the competition. Fine-tune your dealership's performance by harnessing the power of advanced analytics, AI and machine learning.

CDK Data Services

Your consumer data is everything. CDK Data Services helps you utilize it to improve your marketing efforts, build a positive reputation and focus on the leads most likely to result in sales.

Fortellis

With Fortellis, dealerships have the power to build apps, innovate and integrate with APIs and workflows. Our platform connects OEMs and dealers with software developers through the Developer Network and Marketplace.

Let Us Help You Innovate

Contact Us and Let's Explore Your Dealership's Specific Needs

Recent Insights

The Power of Online Reviews for Car Dealerships.

The Power of Online Reviews for Car Dealerships

Word-of-mouth marketing has long been heralded as the top marketing strategy. As the internet continues to shape consumer behavior, traditional...

3 Min Read•Apr 11•CDK Global

The E V Market Is Full of Misconceptions.

The EV Market Is Full of Misconceptions

The electric revolution is well underway. Sales of EVs are on the rise — in 2024, they accounted for 8.1%...

3 Min Read•Apr 9•CDK Global

Smarter Used Car Sourcing From Your Service Lane.

Smarter Used Car Sourcing From Your Service Lane

Hundreds of cars, trucks and SUVs zip through your dealership’s Service lane every week — many of which would look...

3 Min Read•Apr 7•CDK Global

How Does C D K’s C R M Drive McGovern Automotive Group Success.

How Does CDK’s CRM Drive McGovern Automotive Group Success?

Based in New England, McGovern Auto Group has 31 dealerships and an impressive annual sales volume of approximately 40,000 vehicles,...

2 Min Read•Apr 3•CDK Global

March Car Buying Improves Slightly Ahead of Tariffs

March Car Buying Improves Slightly Ahead of Tariffs

There was an upward correction in this month’s Ease of Purchase Scorecard as more car buyers said it was easy...

2 Min Read•Apr 1•David Thomas

How Shoppers Use Dealership Websites.

How Shoppers Use Dealership Websites

According to the latest CDK Friction Points Study, most car shoppers (between 62% and 79%, depending on the age group)...

3 Min Read•Mar 27•CDK Global

Dealers Tackle Head Count Struggles.

Dealers Tackle Head Count Struggles

The latest CDK Friction Points Study brought to light a staffing issue. Of the 1,281 dealers surveyed, 34% said they...

4 Min Read•Mar 21•CDK Global

Five Ideas to Prepare Service Departments for the E V Age.

5 Ideas to Prepare Service Departments for the EV Age

Oil changes have long been a loss-leader gateway for dealership Service departments to attract customers, but they may become a...

3 Min Read•Mar 13•CDK Global

Why Dealership Mailers Still Matter in a Digital World.

Why Dealership Mailers Still Matter in a Digital World

Since the turn of the century, the marketing world has shifted its focus from print to digital, reaching people primarily...

3 Min Read•Mar 5•CDK Global

Desired Inventory Harder to Find in February

Desired Inventory Harder to Find in February

After months of elevated scores, the Ease of Purchase Scorecard saw a significant drop in February. The key question of...

2 Min Read•Mar 3•David Thomas

View All Insights