Data and Intelligence

Get Results With Data-Driven Intelligence

Our business intelligence and data analytics give your customers the personalized experience they demand, efficiently manage data, and boost overall performance.

Salesperson looking at tablet with customers

Win With Personalization

Your shoppers expect a high level of service and personalized experiences. Give them one with our digital solutions, and you’ll earn their loyalty in return.

AI Optimizes Operations

Analytics and AI give you greater visibility into your dealership’s unmet potential and forecasted performance so you can make informed decisions that drive improvements.

Make Data Work for You

Our powerful analytical tools enable your dealership to use data and CDK's industry insights to your advantage to make smarter, faster business decisions.

Data Is Your Competitive Edge

Our analytics, artificial intelligence and extensive market data make your data work for you.

CDK Global API Solutions

Designed to make it easier to integrate and connect people, places, systems, data and algorithms, CDK Global API solutions available on Fortellis.

Intelligence Suite

Get ahead of the competition. Fine-tune your dealership's performance by harnessing the power of advanced analytics, AI and machine learning.

CDK Data Services

Your consumer data is everything. CDK Data Services helps you utilize it to improve your marketing efforts, build a positive reputation and focus on the leads most likely to result in sales.

Fortellis

With Fortellis, dealerships have the power to build apps, innovate and integrate with APIs and workflows. Our platform connects OEMs and dealers with software developers through the Developer Network and Marketplace.

Let Us Help You Innovate

Contact Us and Let's Explore Your Dealership's Specific Needs

Recent Insights

CDK Global 2023. The Year in Research.

CDK Global 2023: The Year in Research

CDK Global endeavors to connect dealers with the automotive industry at large and our in-depth and revealing research covers everything...

1 Min Read•Dec 1•CDK Global

The Ideal Automotive Sales Process May Surprise You.

The Ideal Automotive Sales Process May Surprise You

Our industry has come a long way toward offering different paths to purchase for vehicle buyers. Shoppers can buy online,...

3 Min Read•Nov 20•CDK Global

Who’s Paying Cash for Cars?

Who’s Paying Cash for Cars?

Sky-high interest rates and tightening credit have made buying a new car more daunting than it’s been in years. It...

3 Min Read•Nov 14•Courtney Gaillard

Car Buyers Eager to Shun Idle Time, Not Dealer Showrooms.

Car Buyers Eager to Shun Idle Time, Not Dealer Showrooms

Most dealerships are hyperfocused on building a better buying experience for their customers. Contrary to popular belief, a better experience...

4 Min Read•Nov 13•CDK Global

Time Is Ticking on Customer Satisfaction E Book

Time Is Ticking on Customer Satisfaction E-Book

If there’s one thing no one has enough of these days, it’s time. The more efficient the world becomes, the...

1 Min Read•Nov 10•CDK Global

The Boom-er Times Are a Changing for Dealerships.

The Boom(er) Times Are A-Changin’ for Dealerships

Baby boomers have dominated car buying and leasing for decades. Now, the oldest members of this generation, typically classified as...

4 Min Read•Nov 6•CDK Global

Unexpected Inventory Boosts Lead to Improved Purchase Experience.

Unexpected Inventory Boosts Lead to Improved Purchase Experience

Consumer credit continues to tighten. The workforce unrest for the Detroit automakers is just now settling. And for many, the...

3 Min Read•Nov 1•David Thomas

EV Service: Today and Tomorrowhttps://cms.cdkglobal.com/insights/2023-EV-Service-Today-Tomorrow

EV Service: Today and Tomorrow

As the automotive industry moves to an all-electric future, the race is on to staff up and stack up EV-capable...

1 Min Read•Oct 31•CDK Global

Dial Down the High Pressure Sales Experience to Win Today’s Car Shoppers.

Dial Down the High-Pressure Sales Experience to Win Today’s Car Shoppers

The verdict is in: Consumers enjoy shopping for cars on their smartphones and computers. So how can dealers embrace it? Traditional...

3 Min Read•Oct 23•CDK Global

Transparent Pricing’s Impact on Dealership Service Workflows.

Transparent Pricing’s Impact on Dealership Service Workflows

While each dealership is unique, offering an elevated customer experience is a common goal among most, if not all. According...

3 Min Read•Oct 23•Jeanie Cairo

View All Insights