Data and Intelligence

Get Results With Data-Driven Intelligence

Our business intelligence and data analytics give your customers the personalized experience they demand, efficiently manage data, and boost overall performance.

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Salesperson looking at tablet with customers

Win With Personalization

Your shoppers expect a high level of service and personalized experiences. Give them one with our digital solutions, and you’ll earn their loyalty in return.

AI Optimizes Operations

Analytics and AI give you greater visibility into your dealership’s unmet potential and forecasted performance so you can make informed decisions that drive improvements.

Make Data Work for You

Our powerful analytical tools enable your dealership to use data and CDK's industry insights to your advantage to make smarter, faster business decisions.

Let Us Help You Innovate

Contact Us and Let's Explore Your Dealership's Specific Needs

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Recent Insights

CDK Global 2023. The Year in Research.

CDK Global 2023: The Year in Research

CDK Global endeavors to connect dealers with the automotive industry at large and our in-depth and revealing research covers everything...
1 Min ReadDec 1CDK Global
The Ideal Automotive Sales Process May Surprise You.

The Ideal Automotive Sales Process May Surprise You

Our industry has come a long way toward offering different paths to purchase for vehicle buyers. Shoppers can buy online,...
3 Min ReadNov 20CDK Global
Who’s Paying Cash for Cars?

Who’s Paying Cash for Cars?

Sky-high interest rates and tightening credit have made buying a new car more daunting than it’s been in years. It...
3 Min ReadNov 14Courtney Gaillard
Car Buyers Eager to Shun Idle Time, Not Dealer Showrooms.

Car Buyers Eager to Shun Idle Time, Not Dealer Showrooms

Most dealerships are hyperfocused on building a better buying experience for their customers. Contrary to popular belief, a better experience...
4 Min ReadNov 13CDK Global
Time Is Ticking on Customer Satisfaction E Book

Time Is Ticking on Customer Satisfaction E-Book

If there’s one thing no one has enough of these days, it’s time. The more efficient the world becomes, the...
1 Min ReadNov 10CDK Global
The Boom-er Times Are a Changing for Dealerships.

The Boom(er) Times Are A-Changin’ for Dealerships

Baby boomers have dominated car buying and leasing for decades. Now, the oldest members of this generation, typically classified as...
4 Min ReadNov 6CDK Global
Unexpected Inventory Boosts Lead to Improved Purchase Experience.

Unexpected Inventory Boosts Lead to Improved Purchase Experience

Consumer credit continues to tighten. The workforce unrest for the Detroit automakers is just now settling. And for many, the...
3 Min ReadNov 1David Thomas
EV Service: Today and Tomorrowhttps://cms.cdkglobal.com/insights/2023-EV-Service-Today-Tomorrow

EV Service: Today and Tomorrow

As the automotive industry moves to an all-electric future, the race is on to staff up and stack up EV-capable...
1 Min ReadOct 31CDK Global
Dial Down the High Pressure Sales Experience to Win Today’s Car Shoppers.

Dial Down the High-Pressure Sales Experience to Win Today’s Car Shoppers

The verdict is in: Consumers enjoy shopping for cars on their smartphones and computers. So how can dealers embrace it? Traditional...
3 Min ReadOct 23CDK Global
Transparent Pricing’s Impact on Dealership Service Workflows.

Transparent Pricing’s Impact on Dealership Service Workflows

While each dealership is unique, offering an elevated customer experience is a common goal among most, if not all. According...
3 Min ReadOct 23Jeanie Cairo