Automotive Digital Retailing
Modernize Car Buying and Selling
CDK offers digital retailing solutions — and so much more. It’s everything you need to transact online and in the showroom, creating one seamless, omnichannel experience for all.
Measure Digital Retailing ROI To Grow Your Business
Digital retailing success is measured across three KPIs that ultimately add to your bottom line.
2x
online engagement
70%
more deal efficiency
2x
customer satisfaction
Beyond Digital Retailing
Whether you just want to dip your toe into digital retailing or you’re ready to dive into omnichannel commerce, our platform meets you where you are.
Integrate With Your System
Our platform is compatible with dealers’ preferred CRMs, lending solutions, website providers and more.
Most Certified
Partner with the most certified digital retailing provider to extend our platform across your entire dealer group.
Recent Insights
Hectic EV Rush Doesn't Hurt Buying Experience
September saw a rush of buyers trying to snap up EVs before federal incentives expired, but the frenetic pace at...
2 Min Read•Oct 1•David Thomas
Where Dealership Employees Stand During Uncertain Times
The automotive industry is often defined by inventory, margins and market shifts, but the real engine driving dealership success is...
1 Min Read•Sep 24•CDK Global
3 Ways Community Dealers Stand Apart
The automotive retail industry is as diverse as any other in the United States. There are large, publicly traded operators...
3 Min Read•Sep 23•CDK Global
Unlocking Efficiency: Common Questions About the CDK Fundamentals Suite
In this ArticleWhat’s the CDK Fundamentals Suite? What’s Included in the Fundamentals Suite?How’s It Different From the CDK Foundations Suite?How Does...
3 Min Read•Sep 22•CDK Global
Driving Forward, Smoothly: CDK’s Approach to Continuous Innovation
For over 50 years, CDK’s proven, reliable Dealer Management System has been the trusted backbone of dealership operations across North...
3 Min Read•Sep 19•CDK Global
New Report Shows Shifts in F&I Trust
The F&I process remains a critical touchpoint in the car-buying journey. It’s one that can either enhance the customer experience...
1 Min Read•Sep 17•CDK Global
4 Ways Data Is Reshaping Dealership Inventory Strategy
Today’s fast-moving automotive marketplace is shaped by seasonal fluctuations, evolving electrification policies, changing tax laws, and often fickle consumer preferences....
3 Min Read•Sep 16•CDK Global
Dealership Customer Satisfaction Formula: What Car Shoppers Value the Most
CDK conducts several annual research studies to better understand the state of automotive dealerships from the perspectives of Sales, Service,...
3 Min Read•Sep 16•CDK Global
Converting Used Car Buyers to New
It happens every day: A customer shows up on your lot with a saved listing for a specific pre-owned vehicle....
4 Min Read•Sep 4•CDK Global
Car Buyer Rush Leaves Mixed Results at the Dealership
Car dealers are seeing a return to normal in terms of how buyers are finding the purchase process easy but...
2 Min Read•Sep 2•David Thomas