Automotive Digital Retailing

Modernize Car Buying and Selling

CDK Roadster offers digital retailing solutions — and so much more. It’s everything you need to transact online and in the showroom, creating one seamless, omnichannel experience for all.

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Measure Digital Retailing ROI To Grow Your Business

Digital retailing success is measured across three KPIs that ultimately add to your bottom line.

2x

online engagement

70%

more deal efficiency

2x

customer satisfaction

Beyond Digital Retailing

Whether you just want to dip your toe into digital retailing or you’re ready to dive into omnichannel commerce, our platform meets you where you are.

Integrate With Your System

Our platform is compatible with dealers’ preferred CRMs, lending solutions, website providers and more.

Most Certified

Partner with the most certified digital retailing provider to extend our platform across your entire dealer group.

Seamless Transactions

Provide a Sales Experience That's Easier For Everyone

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Recent Insights

Dealership Desking Tactics to Win Over Modern Buyers.

Dealership Desking Tactics to Win Over Modern Buyers

Today, the ideal desking process is built around the modern retail experience that includes the work a customer does online,...
3 Min ReadSep 19CDK Global
EV Confusion Carries On

EV Confusion Carries On

As automakers continue to churn out electric vehicles (EVs) to compete with Tesla, the share of EVs keeps building. Yet,...
2 Min ReadSep 12CDK Global
Talking About a Different EV Bubble

Talking About a Different EV Bubble

The elevation of electric vehicles (EVs) to the top of the automotive food chain has been taking its time. On...
3 Min ReadSep 12Barb Edson
Plug in Hybrids Remain a Solid Bridge to electric vehicles.

Plug-In Hybrids Remain a Solid Bridge to EVs

Electric vehicles (EVs) are here and more are coming to get the world to a zero-emission future. But the slow...
3 Min ReadSep 12David Thomas
Buying a Car Gets Only Slightly Easier in August.

Buying a Car Gets Only Slightly Easier in August

July saw some of the biggest drops ever in our monthly Ease of Purchase Survey. Buyers were frustrated across the...
3 Min ReadSep 5David Thomas
Avoid Top Online to In Store Modern Retail Mistakes.

Avoid Top Online-to-In-Store Modern Retail Mistakes

Are your sales managers and employees fumbling with buyers who prefer to do some of the purchase steps online? Or...
3 Min ReadSep 1CDK Global
Modern Retail Benefits Dealers and Puts Customers in the Driver’s Seat Faster

Modern Retail Benefits Dealers and Puts Customers in the Driver's Seat Faster

Buying a vehicle is a big deal. Even the most routine car sale requires a series of steps including research,...
4 Min ReadAug 30CDK Global
How an Automotive CRM Can Enhance the Customer Experience

How an Automotive CRM Can Enhance the Customer Experience

The journey to purchase a car is ever evolving, and the spotlight is shining bright on customer experience. Believe it...
3 Min ReadAug 21Jessie Hammonds
Dealers Aren't Speeding Up Sales

Dealers Aren’t Speeding Up Sales

For the past year, CDK Global has been surveying car buyers each month to gauge how easy the car buying...
3 Min ReadAug 17David Thomas
CDK Dealership Xperience: Made for a Fast-Moving World

CDK Dealership Xperience: Made for a Fast-Moving World

I was flipping through movies to watch recently and happened upon Ferris Bueller’s Day Off. And as I chuckled remembering...
4 Min ReadAug 11Brian MacDonald