Automotive Digital Retailing
Modernize Car Buying and Selling
CDK offers digital retailing solutions — and so much more. It’s everything you need to transact online and in the showroom, creating one seamless, omnichannel experience for all.
Measure Digital Retailing ROI To Grow Your Business
Digital retailing success is measured across three KPIs that ultimately add to your bottom line.
2x
online engagement
70%
more deal efficiency
2x
customer satisfaction
Beyond Digital Retailing
Whether you just want to dip your toe into digital retailing or you’re ready to dive into omnichannel commerce, our platform meets you where you are.
Integrate With Your System
Our platform is compatible with dealers’ preferred CRMs, lending solutions, website providers and more.
Most Certified
Partner with the most certified digital retailing provider to extend our platform across your entire dealer group.
Recent Insights
CDK Foundations Suite: The Core of a Connected Dealership
In This ArticleWhat’s the CDK Foundations Suite?Core CapabilitiesWho’s the Right Fit for the Foundations Suite? What’s New in the Foundations Suite?How...
4 Min Read•Jul 2•CDK Global
Dig Deeper Into Your Fixed Ops Digital Toolbox
Vehicle technology has evolved from mechanical systems to software-driven machines. Today’s vehicles run on sensors, diagnostics and over-the-air updates. Maintenance...
3 Min Read•Jul 1•Lindsey D. Bona
Car Buyer Satisfaction Tanks in June
CDK’s three years of tracking car shoppers’ opinions on the purchase process has never seen a monthly drop as large...
3 Min Read•Jun 26•David Thomas
How Car Dealership Photography Can Maximize Vehicle Sales
Gone are the days of grainy newspaper classifieds. CDK data shows that nearly 90% of shoppers are enticed to start...
3 Min Read•Jun 18•CDK Global
Road Tripping and Overcoming EV Range Anxiety
With electric vehicles inching closer and closer to price parity with gas-powered and hybrid vehicles, interest in EVs has skyrocketed....
4 Min Read•Jun 13•CDK Global
Why Dealerships Can't Afford To Flub the Test Drive
Nearly everyone who buys a car takes it for a test drive before they close the deal, 91% of all car...
2 Min Read•Jun 11•CDK Global
How AI Can Help Secure Your Dealership Service Marketing Spend
U.S. auto dealerships spent $4.46 billion in advertising expenditures last year, averaging thousands per month per dealership. Advertising expenses aren’t...
2 Min Read•Jun 9•Jeanie Cairo
Inventory Dip Alters One Crucial Metric in May
Inventory picked up slightly in May but still remains lower than what was witnessed last year. Overall, shoppers are just...
2 Min Read•Jun 2•David Thomas
How To Spot Generative AI in Automotive Retail
Every vendor in the automotive retail industry is touting artificial intelligence and innovation. From marketing tools to sales assistants, dealerships...
3 Min Read•May 21•Amber Good
How Dealership AI Tools Can Help Service Team Productivity
Eight minutes and 12 seconds may not seem like a long time, but for dealership customers stuck on hold trying...
3 Min Read•May 14•CDK Global