Automotive Digital Retailing
Modernize Car Buying and Selling
CDK offers digital retailing solutions — and so much more. It’s everything you need to transact online and in the showroom, creating one seamless, omnichannel experience for all.

Measure Digital Retailing ROI To Grow Your Business
Digital retailing success is measured across three KPIs that ultimately add to your bottom line.
2x
online engagement
70%
more deal efficiency
2x
customer satisfaction
Beyond Digital Retailing
Whether you just want to dip your toe into digital retailing or you’re ready to dive into omnichannel commerce, our platform meets you where you are.
Integrate With Your System
Our platform is compatible with dealers’ preferred CRMs, lending solutions, website providers and more.
Most Certified
Partner with the most certified digital retailing provider to extend our platform across your entire dealer group.
Recent Insights

How Dealership AI Tools Can Help Service Team Productivity
Eight minutes and 12 seconds may not seem like a long time, but for dealership customers stuck on hold trying...
3 Min Read•May 14•CDK Global

Make Your Entire Dealership’s Phone System Smart
A dealership’s phone system is integral to generating business and if it’s not up to today’s challenges it may be...
3 Min Read•May 9•Natalia Mischenko

How Your Dealership Can Prepare for Auto Parts Tariffs
Navigating the world of tariffs is no easy task. It seems there’s news of changes nearly every single day. But...
3 Min Read•May 7•Adam Bigelow

Car Pros Optimizes Operations With CDK Dealership Xperience
Car Pros Automotive Group has a rich history, starting in the mid-'90s as a used car lot founded by CEO...
2 Min Read•May 5•CDK Global

Car Buyers Hit More Dealers Amid Tariff Turbulence
If there’s any question about tariffs impacting car buyer behavior it seemed to prove out in April. While 90% of...
3 Min Read•May 1•David Thomas

The Importance of Scheduling Appointments for the Test Drive
Long wait times at the dealership are a significant source of frustration for car shoppers. It’s not just an inconvenience;...
3 Min Read•Apr 29•CDK Global

Most EV Owners Stand By the Technology in New Study
Opinions about the political shifts and impacts on the ever-evolving electrical vehicle industry vary greatly across the automotive industry including...
1 Min Read•Apr 21•CDK Global

Dealership Appointments: Car Shoppers vs. Service Customers
Whether you’re shopping for a new vehicle or looking to service your current one, going to a dealership can be...
3 Min Read•Apr 18•CDK Global

The Power of Online Reviews for Car Dealerships
Word-of-mouth marketing has long been heralded as the top marketing strategy. As the internet continues to shape consumer behavior, traditional...
3 Min Read•Apr 11•CDK Global

The EV Market Is Full of Misconceptions
The electric revolution is well underway. Sales of EVs are on the rise — in 2024, they accounted for 8.1%...
3 Min Read•Apr 9•CDK Global