Automotive Digital Retailing
Modernize Car Buying and Selling
CDK Roadster offers digital retailing solutions — and so much more. It’s everything you need to transact online and in the showroom, creating one seamless, omnichannel experience for all.
Measure Digital Retailing ROI To Grow Your Business
Digital retailing success is measured across three KPIs that ultimately add to your bottom line.
more deal efficiency
Beyond Digital Retailing
Whether you just want to dip your toe into digital retailing or you’re ready to dive into omnichannel commerce, our platform meets you where you are.
Integrate With Your System
Our platform is compatible with dealers’ preferred CRMs, lending solutions, website providers and more.
Partner with the most certified digital retailing provider to extend our platform across your entire dealer group.
Our Modern Retail platform enables you to provide customers with a modern car-buying experience and evolve your business at your own pace.
Our intelligent internet lead response system immediately sends car buyers quality messages to help you engage with them 24/7.
Express Store Live™
Express Store Live is a dealer chat solution managed by our live automotive experts.
Express Trade uses mobile-first technology to bring transparency and trust to the trade-in appraisal process.
Provide a Sales Experience That's Easier For Everyone