Automotive Digital Retailing
Modernize Car Buying and Selling
CDK offers digital retailing solutions — and so much more. It’s everything you need to transact online and in the showroom, creating one seamless, omnichannel experience for all.
Measure Digital Retailing ROI To Grow Your Business
Digital retailing success is measured across three KPIs that ultimately add to your bottom line.
2x
online engagement
70%
more deal efficiency
2x
customer satisfaction
Beyond Digital Retailing
Whether you just want to dip your toe into digital retailing or you’re ready to dive into omnichannel commerce, our platform meets you where you are.
Integrate With Your System
Our platform is compatible with dealers’ preferred CRMs, lending solutions, website providers and more.
Most Certified
Partner with the most certified digital retailing provider to extend our platform across your entire dealer group.
Recent Insights
Ease of Purchase Plummets in November
The term “unprecedented” has been used a lot in recent years. When it comes to November’s Ease of Purchase scorecard,...
4 Min Read•Dec 1•David Thomas
Coffman Truck Sales: A Legacy of Family and Growth Powered by CDK
Founded in 1946 by three brothers in Plano, Illinois, Coffman Truck Sales began as a small repair shop. By 1949,...
2 Min Read•Dec 1•CDK Global
What Dealerships Need To Know About Gen Z Employees in 2025
Every generation brings something different to the workplace. Generation Z — those born between 1997 and 2012 — now makes...
3 Min Read•Nov 25•CDK Global
CDK Vehicle Inventory Suite: Faster Listings, Better Margins
In today’s fast-paced automotive retail environment, efficiency and accuracy in inventory management are more critical than ever. The CDK Vehicle...
3 Min Read•Nov 24•CDK Global
How Dealership Inventory Management Tools Assist in Uncertain Markets
Inventory is an ever-evolving puzzle. The industry could be one chip shortage away from a drop in new inventory reaching...
3 Min Read•Nov 21•CDK Global
How Training and Development Drives Success in Dealerships
Today’s workplace requires a forever-student mentality, and automotive dealerships aren’t exceptions. The days of “set-it-and-forget-it” thinking are over for employees...
3 Min Read•Nov 19•CDK Global
Cybersecurity at the Dealership in 2025: Closing the Confidence Gap in a High-Risk Landscape
As cyberthreats continue to evolve, car dealerships remain vulnerable despite growing awareness and investment. CDK’s State of Dealership Cybersecurity 2025...
1 Min Read•Nov 17•CDK Global
High Interest Rates Hampered Half of Car Shoppers
Slowly but surely interest rates at the federal level and at dealerships are starting to come down. Affordability is that...
2 Min Read•Nov 13•CDK Global
Gen Z’s Preferences in the F&I Office in 2025
Born between 1997 and 2012, Generation Z already makes up 25% of the global population and is likely to be...
3 Min Read•Nov 11•CDK Global
Auto Loan Interest Tax Deduction in 2025: What Dealers Need To Know
Legislation has made a significant impact on the automotive industry over the past decade, and 2025 brings another change that...
3 Min Read•Nov 7•CDK Global