Automotive Digital Retailing

Modernize Car Buying and Selling

CDK Roadster offers digital retailing solutions — and so much more. It’s everything you need to transact online and in the showroom, creating one seamless, omnichannel experience for all.

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Measure Digital Retailing ROI To Grow Your Business

Digital retailing success is measured across three KPIs that ultimately add to your bottom line.

2x

online engagement

70%

more deal efficiency

2x

customer satisfaction

Beyond Digital Retailing

Whether you just want to dip your toe into digital retailing or you’re ready to dive into omnichannel commerce, our platform meets you where you are.

Integrate With Your System

Our platform is compatible with dealers’ preferred CRMs, lending solutions, website providers and more.

Most Certified

Partner with the most certified digital retailing provider to extend our platform across your entire dealer group.

Digital Retailing

Express Storefront^®

Our Modern Retail platform enables you to provide customers with a modern car-buying experience and evolve your business at your own pace.

Internet Lead Response

Express Response^™

Our intelligent internet lead response system immediately sends car buyers quality messages to help you engage with them 24/7.

Live Chat

Express Store Live^™

Express Store Live is a dealer chat solution managed by our live automotive experts.

Trade-In Appraisal

Express Trade^®

Express Trade uses mobile-first technology to bring transparency and trust to the trade-in appraisal process.

Dealer Group Solution

Express Marketplace^®

Extend the power of our platform across your entire dealer group. Drive traffic more efficiently to an interactive online marketplace where car buyers can shop cross-brand inventory and build deals.

Seamless Transactions

Provide a Sales Experience That's Easier For Everyone

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