Automotive Digital Retailing
Modernize Car Buying and Selling
CDK offers digital retailing solutions — and so much more. It’s everything you need to transact online and in the showroom, creating one seamless, omnichannel experience for all.
Measure Digital Retailing ROI To Grow Your Business
Digital retailing success is measured across three KPIs that ultimately add to your bottom line.
2x
online engagement
70%
more deal efficiency
2x
customer satisfaction
Beyond Digital Retailing
Whether you just want to dip your toe into digital retailing or you’re ready to dive into omnichannel commerce, our platform meets you where you are.
Integrate With Your System
Our platform is compatible with dealers’ preferred CRMs, lending solutions, website providers and more.
Most Certified
Partner with the most certified digital retailing provider to extend our platform across your entire dealer group.
Recent Insights
The Evolving Role of the EV Salesperson in 2025
According to CDK data, vehicle satisfaction declined as electric vehicle buyers shifted from innovators and early adopters to the early...
4 Min Read•Jul 23•CDK Global
How Generations Like To Buy EVs: Online vs. In Person
Today, the automotive retail landscape is evolving at an unprecedented pace, with vehicle technology, consumer preference and politics playing crucial...
3 Min Read•Jul 17•CDK Global
Dealerships Should Always Approach EV Sales Differently
Today, there may be an elevated interest in electric vehicles as incentives are set to expire on Oct. 1. But...
4 Min Read•Jul 14•CDK Global
The Race Is On for Used EVs
New federal tax guidelines in the One Big Beautiful Bill Act eliminate both the new and used electric vehicle tax...
3 Min Read•Jul 10•CDK Global
Car Shoppers’ Aversion to Sharing Their Info Online
While it’s no surprise car buyers want to test-drive a vehicle in person, it’s surprising how few are willing to...
3 Min Read•Jul 8•CDK Global
CDK Foundations Suite: The Core of a Connected Dealership
In This ArticleWhat’s the CDK Foundations Suite?Core CapabilitiesWho’s the Right Fit for the Foundations Suite? What’s New in the Foundations Suite?How...
4 Min Read•Jul 2•CDK Global
Dig Deeper Into Your Fixed Ops Digital Toolbox
Vehicle technology has evolved from mechanical systems to software-driven machines. Today’s vehicles run on sensors, diagnostics and over-the-air updates. Maintenance...
3 Min Read•Jul 1•Lindsey D. Bona
Car Buyer Satisfaction Tanks in June
CDK’s three years of tracking car shoppers’ opinions on the purchase process has never seen a monthly drop as large...
3 Min Read•Jun 26•David Thomas
How Car Dealership Photography Can Maximize Vehicle Sales
Gone are the days of grainy newspaper classifieds. CDK data shows that nearly 90% of shoppers are enticed to start...
3 Min Read•Jun 18•CDK Global
Road Tripping and Overcoming EV Range Anxiety
With electric vehicles inching closer and closer to price parity with gas-powered and hybrid vehicles, interest in EVs has skyrocketed....
4 Min Read•Jun 13•CDK Global