Automotive Digital Retailing
Modernize Car Buying and Selling
CDK offers digital retailing solutions — and so much more. It’s everything you need to transact online and in the showroom, creating one seamless, omnichannel experience for all.
Measure Digital Retailing ROI To Grow Your Business
Digital retailing success is measured across three KPIs that ultimately add to your bottom line.
2x
online engagement
70%
more deal efficiency
2x
customer satisfaction
Beyond Digital Retailing
Whether you just want to dip your toe into digital retailing or you’re ready to dive into omnichannel commerce, our platform meets you where you are.
Integrate With Your System
Our platform is compatible with dealers’ preferred CRMs, lending solutions, website providers and more.
Most Certified
Partner with the most certified digital retailing provider to extend our platform across your entire dealer group.
Recent Insights
How AI Can Help Secure Your Dealership Service Marketing Spend
U.S. auto dealerships spent $4.46 billion in advertising expenditures last year, averaging thousands per month per dealership. Advertising expenses aren’t...
2 Min Read•Jun 9•Jeanie Cairo
Inventory Dip Alters One Crucial Metric in May
Inventory picked up slightly in May but still remains lower than what was witnessed last year. Overall, shoppers are just...
2 Min Read•Jun 2•David Thomas
How to Spot Generative AI in Automotive Retail
Every vendor in the automotive retail industry is touting artificial intelligence and innovation. From marketing tools to sales assistants, dealerships...
3 Min Read•May 21•Amber Good
How Dealership AI Tools Can Help Service Team Productivity
Eight minutes and 12 seconds may not seem like a long time, but for dealership customers stuck on hold trying...
3 Min Read•May 14•CDK Global
Make Your Entire Dealership’s Phone System Smart
A dealership’s phone system is integral to generating business and if it’s not up to today’s challenges it may be...
3 Min Read•May 9•Natalia Mischenko
How Your Dealership Can Prepare for Auto Parts Tariffs
Navigating the world of tariffs is no easy task. It seems there’s news of changes nearly every single day. But...
3 Min Read•May 7•Adam Bigelow
Car Pros Optimizes Operations With CDK Dealership Xperience
Car Pros Automotive Group has a rich history, starting in the mid-'90s as a used car lot founded by CEO...
2 Min Read•May 5•CDK Global
Car Buyers Hit More Dealers Amid Tariff Turbulence
If there’s any question about tariffs impacting car buyer behavior it seemed to prove out in April. While 90% of...
3 Min Read•May 1•David Thomas
The Importance of Scheduling Appointments for the Test Drive
Long wait times at the dealership are a significant source of frustration for car shoppers. It’s not just an inconvenience;...
3 Min Read•Apr 29•CDK Global
Most EV Owners Stand by the Technology in New Study
Opinions about the political shifts and impacts on the ever-evolving electrical vehicle industry vary greatly across the automotive industry including...
1 Min Read•Apr 21•CDK Global