Automotive Digital Retailing

Modernize Car Buying and Selling

CDK offers digital retailing solutions — and so much more. It’s everything you need to transact online and in the showroom, creating one seamless, omnichannel experience for all.

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Measure Digital Retailing ROI To Grow Your Business

Digital retailing success is measured across three KPIs that ultimately add to your bottom line.

2x

online engagement

70%

more deal efficiency

2x

customer satisfaction

Beyond Digital Retailing

Whether you just want to dip your toe into digital retailing or you’re ready to dive into omnichannel commerce, our platform meets you where you are.

Integrate With Your System

Our platform is compatible with dealers’ preferred CRMs, lending solutions, website providers and more.

Most Certified

Partner with the most certified digital retailing provider to extend our platform across your entire dealer group.

Recent Insights

The Importance of Scheduling Appointments for the Test Drive.

The Importance of Scheduling Appointments for the Test Drive

Long wait times at the dealership are a significant source of frustration for car shoppers. It’s not just an inconvenience;...
3 Min ReadApr 29CDK Global
Most EV Owners Stand By the Technology in New Study

Most EV Owners Stand By the Technology in New Study

Opinions about the political shifts and impacts on the ever-evolving electrical vehicle industry vary greatly across the automotive industry including...
1 Min ReadApr 21CDK Global
Dealership Appointments. Car Shoppers versus Service Customers.

Dealership Appointments: Car Shoppers vs. Service Customers

Whether you’re shopping for a new vehicle or looking to service your current one, going to a dealership can be...
3 Min ReadApr 18CDK Global
The Power of Online Reviews for Car Dealerships.

The Power of Online Reviews for Car Dealerships

Word-of-mouth marketing has long been heralded as the top marketing strategy. As the internet continues to shape consumer behavior, traditional...
3 Min ReadApr 11CDK Global
The E V Market Is Full of Misconceptions.

The EV Market Is Full of Misconceptions

The electric revolution is well underway. Sales of EVs are on the rise — in 2024, they accounted for 8.1%...
3 Min ReadApr 9CDK Global
Smarter Used Car Sourcing From Your Service Lane.

Smarter Used Car Sourcing From Your Service Lane

Hundreds of cars, trucks and SUVs zip through your dealership’s Service lane every week — many of which would look...
3 Min ReadApr 7CDK Global
How Does C D K’s C R M Drive McGovern Automotive Group Success.

How Does CDK’s CRM Drive McGovern Automotive Group Success?

Based in New England, McGovern Auto Group has 31 dealerships and an impressive annual sales volume of approximately 40,000 vehicles,...
2 Min ReadApr 3CDK Global
March Car Buying Improves Slightly Ahead of Tariffs

March Car Buying Improves Slightly Ahead of Tariffs

There was an upward correction in this month’s Ease of Purchase Scorecard as more car buyers said it was easy...
2 Min ReadApr 1David Thomas
How Shoppers Use Dealership Websites.

How Shoppers Use Dealership Websites

According to the latest CDK Friction Points Study, most car shoppers (between 62% and 79%, depending on the age group)...
3 Min ReadMar 27CDK Global
Dealers Tackle Head Count Struggles.

Dealers Tackle Head Count Struggles

The latest CDK Friction Points Study brought to light a staffing issue. Of the 1,281 dealers surveyed, 34% said they...
4 Min ReadMar 21CDK Global