CDK Research Uncovers the Truth About EV Ownership in 2025

Electric vehicles have been a hot topic in the industry for nearly a decade. Today, the end of EV incentives has shoppers rushing to beat a deadline. Over the years, CDK’s research has looked at EVs from a shopper, owner and dealer perspective. Because of the intense interest, we’ve compiled our recent, important research and coverage of electrification here. These pieces reveal both the hurdles and opportunities that lie ahead for consumers, dealers and the industry at large before and after Oct. 1.

The EV Market Is Full of Misconceptions 

In this white paper, CDK’s research reveals how widespread misconceptions about EV costs, maintenance and leasing options are hindering EV adoption among car shoppers and dealers alike. 

2025 EV Ownership Study: Most EV Owners Stand by the Technology in New Study

Most EV owners remain loyal to the technology, despite challenges with charging, range and service as well as generational differences in future EV purchase intent. 

Road Tripping and Overcoming Range Anxiety 

Better planning tools, improved charging infrastructure, and evolving EV technology are helping drivers overcome range anxiety and embrace EVs for road trips. 

The Race Is On for Used EVs 

With federal EV tax credits set to expire, CDK highlights a surge in used EV sales driven by affordability, lease returns and consumer demand for cost-effective, tech-forward and eco-friendly options.

Dealerships Should Always Approach EV Sales Differently

To succeed in the evolving EV market, dealerships must adopt a year-round, tailored sales approach that addresses unique EV ownership challenges — especially around home charging and buyer education.

How Generations Like To Buy EVs: Online vs. In Person

Discover how Generation Z and baby boomers navigate the EV-buying journey as well as surprising generational preferences related to digital convenience and dealership trust. 

The Evolving Role of the EV Salesperson in 2025

As EVs become mainstream in 2025, the role of the EV salesperson is focusing more on personalized buyer assessments, demystifying home charging, and addressing range anxiety to enhance customer satisfaction and drive sales. 

Watch More
Check out this Automotive News and CDK webinar to learn why EV owners are going electric with no plans to return to the gas-powered car life.