NADA 2026 Recap: CDK’s Latest Solutions for Dealership Success

NADA is more than just an event. It’s the heartbeat of the automotive retail industry. Every year, thousands of dealers, manufacturers and technology partners come together to explore trends, share ideas and discover solutions that shape the future. 

CDK has been a long-standing presence at NADA for decades, consistently using the event to highlight new advancements that support dealership success. And we’re still here, leading the way. CDK is the new incumbent in automotive retail, and we’re moving fast. 

From cutting-edge solutions that simplify operations to insights that help you stay ahead in a rapidly evolving market, CDK was at NADA to connect, collaborate and share what’s next. We believe great companies should constantly reinvent themselves, and we've done just that. By investing hundreds of millions to build the newest tech platform in the automotive industry and leveraging our unparalleled experience and scale, our solutions are setting the pace for the future of automotive retail. Two advancements that stood out under the show lights of Las Vegas were the new Customer Data Platform (CDP) and Warranty Revenue Assistance Program (WRAP).

CDK at NADA: Showcasing What’s New for 2026 

Dealers want technology that simplifies complexity and accelerates growth. That’s exactly what we delivered. This year’s lineup featured solutions that transform performance across every department, with special emphasis on two innovations redefining profitability and customer engagement: 

CDP: Turning Dealer Data Into Dealer Advantage

CDK’s Built-In CDP brings all dealership data together into one clean, connected and actionable view. CDP gives teams real-time intelligence right inside their workflows with:

• 360-degree customer insights and predictive value
• Sales and Service opportunity metrics
• Unified, accurate customer profiles
• AI-powered summaries
• Cleaner, easier record management

Our CDP is built directly into the ecosystem dealers already trust, offering scale, security and usability no third-party bolt-on can match. Existing CDK Dealership Xperience customers will get to enjoy the benefits of the Built-In CDP at no extra cost.

Watch the CDK LIVE session on CDP.

WRAP: Unlocking Lost Revenue

Missed, underfiled or underoptimized warranty claims leave millions on the table each year. WRAP helps dealers capture what they’ve already earned and: 

• Identify and correct claim discrepancies
• Recover lost warranty dollars faster
• Reduce manual administrative work 
• Improve compliance with OEM requirements, with nearly 100% first-time submission approvals

Dealers no longer need a patchwork of outsourced providers. WRAP is integrated, transparent and built to keep your revenue where it belongs — in your dealership. 

Having somebody in the position that has the knowledge of the manufacturer and knowledge of state laws related to the increases — it makes the process easier on the dealer. It just made my life easy.

Chuck Davis, Fixed Operations director, Aristocrat Motor’s

Watch the CDK LIVE session on WRAP.

Other Must-See Innovations From CDK

We’re committed to helping dealers simplify complexity and unlock growth. This year, we brought solutions that transform the way you work across the dealership as only CDK can. New features to learn about include: 

• Fifty percent faster merchandising with Vehicle Inventory Suite
• Twenty-five percent increase in service hours per RO with Technician videos
• CDK CRM Video and AI-powered MyDay 
• AI Virtual Assistant for dealer insights and Service scheduling
• New Lien solutions

Built-In AI You Can Use

We’re leading the charge by continually reinvesting in technology, elevating customer service, and applying AI in ways that genuinely help dealers rather than treating it as a buzzword. CDK’s built‑in AI is designed to deliver real, actionable value. It provides clear next‑step guidance, automates routine tasks, and frees your team to focus on what matters most: serving customers and selling more cars.

Our approach to AI is ethical, secure and transparent. It’s powered by the industry’s largest dataset and strengthened by decades of dealership expertise. The result is intelligence that helps your team move faster, think smarter and achieve stronger results.

Top Highlights From CDK

Every year, the CDK booth is the gateway to the future of automotive retail. Here’s what we showcased in 2026: 

• CDK LIVE Presentations: Dynamic, live sessions featuring executable strategies, expert panels and deep dives into key topics like pricing volatility, Fixed Operations, employee satisfaction and making dealer data digestible. 
• Interactive Demos: Explore our latest technology and see how it can streamline your operations. Missed seeing the demos? Check out innovations like the WRAP and our integrated lien solution built directly into F&I workflows in the NADA Instant Replay webinars.
• Exclusive Insights Book: Packed with data-driven trends and strategies to help you succeed in 2026 and beyond. You can access all the white papers from the book in the Insights Center.

CDK Is Built for Dealer Success

CDK is more than a legacy DMS or technology provider. Our experience for 50+ years is leverage. It gives us the ability to lean forward, disrupt ourselves, innovate boldly and keep delivering what matters most for dealers. 

We’re the trusted partner helping dealers lead the next era of automotive retail. We’ve been transforming that experience into a modern platform designed to drive growth and profitability. Our solutions deliver predictive analytics, smarter forecasting and technology with AI built seamlessly into existing workflows that help dealers move faster, think smarter and win bigger. Your success isn’t just a goal. It’s an obsession.

Connect with CDK at NADA.