CDK Global Privacy Statement

CDK Global, Inc. and its affiliates (individually or collectively, “CDK”, “we”, “us” or “our”) recognize the importance of protecting the privacy of our customers and online visitors. This Privacy Statement discloses how we collect, use, disclose and store your information when you interact with us, including when you use the websites CDK owns and operates, such as https://www.cdkglobal.com/, https://www.cdkglobalheavytruck.com/, https://fortellis.io/, https://www.cvrconnect.com/ and https://www.avrs.com/ (collectively, the “Site”).

This Privacy Statement does not address the information we collect in an employment context. Details on our privacy practices for the information we collect in an employment context can be found at: https://careers.cdkglobal.com/privacy-policy/.

Please also note that we act as processors or service providers for our customers and process the information of our customers’ constituents on our customers’ behalf when our customers use our products and/or services. Such processing is performed pursuant to our contracts with our customers and is not subject to this Privacy Statement.

PLEASE REVIEW THIS PRIVACY POLICY CAREFULLY. By accessing or using the Site or submitting information to us through the Site, you consent to the practices this Privacy Statement describes. IF YOU DO NOT AGREE, PLEASE DO NOT ACCESS THE SITE.

  1. Information We Collect

a. Personal Information

CDK collects information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you (“Personal Information”). For example, we may collect the following information:

  • Identifiers: name, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, username and password, or other similar identifiers.
  • Personal information such as name, address, telephone number,  or any other similar information.
  • Commercial information: records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
  • Internet or other electronic network activity information: browsing history and information regarding your interaction with an internet website application, or advertisement.
  • Professional information: your job title/role,  your employer or other institution you are affiliated with.

b. Use of Tracking Technologies

We use tracking technologies such as cookies, pixel tags and web beacons to automatically collect information about you, your device and your use of the Site, and we may additionally collect data about your visits to other websites and online services. Such information may include (as used in this Privacy Statement, the term “including” means “including, without limitation”):

  • Operating system type
  • Browser type
  • Access times and dates
  • Browsing history

We may also collect information regarding your interaction with the Site and our advertisements. This information is used by us for our business purposes, including for the operation and improvement of the Site, for technical troubleshooting, to maintain quality of the Site and to provide general statistics regarding use of the Site. We may also receive similar data from our business partners, including our website analytics providers and online advertising networks.

Cookies

A cookie is a small file containing a string of characters that is sent to your computer when you visit a website or use an online service. When you visit the website or use the service again, the cookie allows that website or online service to recognize your browser or device. Cookies may store unique identifiers, user preferences and other information. We may use “session cookies”, which expire once you close your web browser, or “persistent cookies”, which stay on your computer until you delete them.

Cookies help us improve the Site by providing us with information about which parts of the Site are most popular, enabling us to analyze technical and navigational information about the Site, and helping us to detect and prevent fraud. We also use third-party cookies to help improve your experience with the Site. For example, we use Google Analytics and Google Tag Manager to help analyze how users use the Site. For more information on how Google uses information from sites or apps that use its services, please visit: www.google.com/policies/privacy/partners/. If you would like to opt-out from the use of your information by Google Analytics, you may use Google Analytics’ opt-out browser add-on designed for this purpose.

Web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to manage and delete cookies, visit www.allaboutcookies.org. Some web browsers provide settings that allow a user to reject cookies or to alert a user when a cookie is placed on the user’s computer, tablet or mobile device. Most mobile devices also offer settings to reject mobile device identifiers. Although users are not required to accept cookies or mobile device identifiers, blocking or rejecting them may prevent access to some features available through the Site.

Web Beacons and Pixels

A pixel or web beacon is an HTML code snippet embedded in a website or email that collects information about user behaviors and interactions with the website or email.

We may utilize pixels and web beacons both on certain aspects of the Site and in HTML-formatted email messages to you. Pixels and web beacons may be used for the purpose of, among other things, creating targeted advertisements, measuring the effectiveness of our advertisements, compiling statistics about Site usage and tracking the activities of users of the Site and email recipients. For additional information on interest-based advertising, please see Section 2 (Interest-Based Advertising).

You may manage your preferences on the tracking technologies deployed on the Site by clicking on the “Do Not Sell or Share My Personal Information” link at the footer of the Site and going to the “Information We Collect” and “Ad Choices” tabs.

c. Sources of Information

We collect the information described above from or through the following categories of sources:

  • You when you access or use the Site, complete forms on the Site, register an account with us, purchase our products and/or services, or otherwise contact us or communicate with us.
  • Service providers, including those that provide website analytics services to help us understand the activities taken on the Site.
  • Advertising and other business partners.
  • Our parent company, subsidiaries, affiliates or other companies under common control with us.
  1. Interest-Based Advertising

We may collect information about your online activities on our Site to provide you with advertising about products and services tailored to your individual interests. We also may obtain information for this purpose from third-party websites on which our advertisements are served.

You may see certain advertisements on other websites because we work with advertising partners (including advertising networks) to engage in remarketing and retargeting activities and track the effectiveness of our marketing efforts. Our advertising partners allow us to target our messaging to users through demographic, interest-based and contextual means. These partners track your online activities over time and across websites that participate in the relevant advertising networks, including our Site, by collecting information (e.g., the pages or advertisements you view and the actions you take on the websites) through automated means, including through the use of third-party cookies, pixels and web beacons. They use this information to show you advertisements that may be tailored to your individual interests.

You may opt out of interest-based advertising generally through the Network Advertising Initiative website or by visiting http://www.aboutads.info/choices/ (web-based advertising) or http://www.aboutads.info/appchoices (for mobile advertising). To learn more, please visit the websites operated by the Network Advertising Initiative and Digital Advertising Alliance at www.networkadvertising.org/choices. Opting-out does not mean that you will stop receiving advertisements from us. It means that you still stop receiving advertisements from us that have been targeted to you based on your visits and browsing activity across websites over time. You may also manage your preferences on the tracking technologies deployed on the Site and opt-out of the use of third-party cookies, pixels and web beacons by clicking on the “Do Not Sell or Share My Personal Information” link at the footer of the Site, and toggling the button at the top of the “Information We Collect” tab off and clicking “Opt Out All” on the “AdChoices” tab.

  1. Use of Your Information

Each of the categories of information we collect listed in Section 1 (Information We Collect) above are used and disclosed for the following purposes:

  • General.We use and disclose the information we collect from you primarily to enable us to effectively provide the Site and our products and services, including:
  • To provide the Site to you;
  • To fulfil your requests, such as providing you with information, products or services and processing your order and payment;
  • To send you emails about products, services or offers that we think might be of interest to you;
  • To create and manage your account with us;
  • For customer service;
  • For our internal business purposes such as to improve the Site or product or service we offer, for data analytics, to give each user a more consistent and personalized experience when interacting with us, to better understand our customers’ needs, to determine the effectiveness of our marketing efforts, to develop new offerings in which you may be interested, or for archival and backup purposes in connection with the provision of the Site;
  • To compile statistics and reports regarding the users of this Site, products and services, which may include combining the Personal Information you provide with information we obtain from business partners or other companies as described in this Privacy Statement;
  • To deliver interest-based content and advertising to you that is targeted to the interests we identify through your online activities; and
  • To respond to your inquiries and communicate with you.
  • Other Circumstances.We may use and disclose information about you, including Personal Information, if we have a good faith belief that disclosure is necessary to: (i) comply with applicable laws, regulations, legal process (such as a subpoena), or government requests, or to respond to claims that any such data violates the rights of others; (ii) enforce this Privacy Statement and/or the Terms of Use for this Site, including investigation of potential violations of the Terms of Use, or to detect, prevent, or otherwise address fraud, security, or technical issues; (iii) protect against harm to the rights, property, or safety of CDK, our customers, users, or the public as required or permitted by law; (iv) to protect our operations and allow us to pursue available remedies or limit the damages that we may sustain.
  1. Disclosure of Your Information

Each of the categories of information we collect listed in Section 1 (Information We Collect) above may be disclosed:

  • With Our Parent Company, Subsidiaries, Affiliates or Other Companies under Common Control with Us. We may share your information with our parent company, subsidiaries, affiliates or other companies under common control with us for our internal business purposes.
  • With Third Party Service Providers Performing Services on Our Behalf. We share your information with our service providers to perform the functions for which we engage them. For example, we may use third parties to host the Site or assist us in providing functionality on the Site and provide website analytics services.
  • Through Tracking Technologies. We may share information collected through tracking technologies set on the Site with our website analytics and digital advertising service providers.
  • For Legal Purposes. We also may share information as needed to enforce our rights, protect our property or protect the rights, property or safety of others, or as needed to support external auditing, compliance and corporate governance functions. We will disclose Personal Information as we deem necessary to respond to a subpoena, regulation, binding order of a data protection agency, legal process, governmental request or other legal or regulatory process. We may also share Personal Information as required to pursue available remedies or limit damages we may sustain.
  • Changes of Control. We reserve the right to transfer or assign the information that we have collected in connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.

CDK does not share your Personal Information with third parties for those third parties’ direct marketing purposes.

  1. Security and Retention

We use commercially reasonable physical, electronic, and managerial procedures to safeguard and secure the information we collect about you. While we strive to protect your information, please note that no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. It is your responsibility to protect the security of your login information.

We will retain your Personal Information for as long as necessary to fulfill the purpose for which it was collected, or as required by the contract with you or by applicable laws or regulation.

  1. Linked Sites

This Site may contain links to third party websites and online services (“Linked Site”). CDK provides these Linked Sites solely for your convenience and does not control or endorse any of them. Any access to and use of Linked Sites is not governed by this Privacy Statement but is instead governed by the privacy policies of those Linked Sites, and CDK is not responsible for the information practices of such Linked Sites.

  1. International Visitors

This Site is hosted and operated in the United States (“US”) and elsewhere in the world except Europe and the UK. It is not intended to be used by users in, or to offer products or services to residents of, Europe and the UK. By using the Site, you are consenting to the transfer of any information related to your use of this Site (including your Personal Information) to the US or to another jurisdiction other than your own. If you are accessing this Site from outside the US, please be advised that US law (or the law of the jurisdiction ultimately hosting this Site or the related content) may not offer the same privacy protections as the law of your jurisdiction.

  1. Your Rights and Choices

You may choose to stop receiving our marketing emails by following the unsubscribe instructions included in such emails, updating your communications preferences in your account on the Site or contacting us at [email protected].

  1. Do Not Track

The Site does not currently take any action when it receives a Do Not Track request. Do Not Track is a privacy preference that you can set in your web browser to indicate that you do not want certain information about your webpage visits collected across websites when you have not interacted with that service on the page. For details, including how to turn on Do Not Track, visit www.donottrack.us.

  1. Your California Privacy Rights

The California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (“CPRA”) provides California residents with specific rights regarding their Personal Information. The below describes such rights and how you may exercise such rights, and our information practices, including the categories of Personal Information we collect, use, retain, disclose, sell or share, and how and why we collect, disclose, sell or share such information.

Consumer Rights

Right to Know

You have the right to request that we disclose to you the following:

  • The categories of Personal Information we have collected about you.
  • The categories of sources from which the Personal Information is collected.
  • The business or commercial purpose for collecting, selling or sharing Personal Information.
  • The categories of third parties with whom we disclose Personal Information.
  • The specific pieces of Personal Information we have collected about you.
  • The categories of Personal Information that we have sold or shared about you and the categories of third parties to whom the Personal Information was sold or shared, by category or categories of Personal Information for each third party to whom the Personal Information was sold or shared.
  • The categories of Personal Information that we disclosed about you for a business purpose and the categories of persons to whom it was disclosed for a business purpose.

Right to Delete

You have the right to request that we delete any Personal Information about you which we have collected from you. If it is necessary for us to maintain your Personal Information for certain purposes, we are not required to comply with your deletion request. If we determine that we will not delete your Personal Information when you request us to do so, we will inform you and tell you why we are not deleting it. 

Right to Opt-Out of Sale or Sharing of Personal Information

You have the right to direct a business that sells or shares Personal Information about you to third parties not to sell or share your Personal Information. We do not sell your Personal Information for monetary consideration. However, the collection of data through certain tracking technologies for our targeting advertising purposes may be considered a “sale” and is considered “sharing” under the CPRA.

We use cookies and other tracking technologies (e.g., pixels and web beacons) to collect the following categories of Personal Information:

  • Identifiers, such as unique personal identifier, online identifier, Internet Protocol address, or other similar identifiers.
  • Internet or other electronic network activity information: browsing history and information regarding your interaction with an internet website application, or advertisement.
  • Geolocation data: approximate geographic location.

Such information is “sold” to or “shared” with our third-party website analytics service providers and advertising partners.

We “sell” or “share” such information to:

  • To provide the Site to you;
  • For our internal business purposes such as to improve the Site, for data analytics, to give each user a more consistent and personalized experience when interacting with us, to determine the effectiveness of our marketing efforts, or for archival and backup purposes in connection with the provision of the Site;
  • To compile statistics and reports regarding the users of this Site, products and services, which may include combining the Personal Information you provide with information we obtain from business partners or other companies as described in this Privacy Statement;
  • To deliver interest-based content and advertising to you that is targeted to the interests we identify through your online activities;
  • As we believe in good faith to be necessary to: (i) comply with applicable laws, regulations, legal process (such as a subpoena), or government requests, or to respond to claims that any such data violates the rights of others; (ii) enforce this Privacy Statement and/or the Terms of Use for this Site, including investigation of potential violations of the Terms of Use, or to detect, prevent, or otherwise address fraud, security, or technical issues; (iii) protect against harm to the rights, property, or safety of CDK, our customers, users, or the public as required or permitted by law; (iv) to protect our operations and allow us to pursue available remedies or limit the damages that we may sustain.

To opt-out of having your information sold and shared with third-party website analytics and digital advertising service providers for this purpose, please click the “Do Not Sell or Share My Personal Information” link on the footer of the Site and toggle the button at the top of the “Information We Collect” tab off and click “Opt Out All” on the “AdChoices” tab.

CDK does not have actual knowledge that it sells or shares Personal Information about minors under the age of 18.

Right to Correct Inaccurate Personal Information

You have the right to request a business that maintains inaccurate Personal Information about you to correct that inaccurate Personal Information, taking into account the nature of the Personal Information and the purposes of the processing of the Personal Information.

Right to Limit Use and Disclosure of Sensitive Personal Information

You have the right to direct a business that collects sensitive Personal Information about you to limit its use of your sensitive Personal Information (1) to that use which is necessary to perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services; (2) for certain business purposes; and (3) as authorized by the implementing regulations of the CPRA. CDK does not collect any sensitive Personal Information.

No Discrimination

You have the right not to be discriminated against because you exercised any of your aforementioned rights.

How to Submit a Request

To exercise the rights described above, you must submit a verifiable request to us. You can do so by calling us at 833.620.2129. To submit a verifiable request, you will be asked to provide certain information to help us verify your identity.

You may designate an authorized agent to make a request on your behalf by providing the agent with signed written permission to do so.

If we cannot verify your identity or authority to make the request, we will not be able to comply with your request. We will inform you if we cannot verify your identity or authority. We will only use Personal Information provided in a verifiable request to verify the requestor’s identity or authority to make the request. 

  1. Children’s Privacy

We do not knowingly collect or maintain Personal Information from any person under the age of 18. The Site is solely for use by businesses and by people who are at least 18 years old. By using the Site, you affirm that you are at least 18 years of age. We are not liable for any damages that may result from a user's misrepresentation of age.

  1. Privacy Statement Updates

We will update this Privacy Statement from time to time, and any changes will take effect immediately after they are posted on the Site. Collection and use of your information from that point on will be subject to the updated Privacy Statement. Your continued use of the Site will be deemed your agreement to the updated Privacy Statement. We will specify the date of the most recent update in Section 14 (Last Date for Updates) of this Privacy Statement.

  1. Contacting Us

If you have any questions, comments, or complaints regarding CDK's privacy practices or this Privacy Statement please do not hesitate to contact us by email at [email protected] or by writing to:

CDK Global, Inc.
Legal Department
2895 Greenspoint Pkwy 5th Floor
Hoffman Estates, IL 60169

  1. Last Date for Updates

This Privacy Statement was last updated on December 30, 2025.