Customer Success for Dealerships

Maximize CDK Value for Your Dealership

CDK Customer Success combines relationship leadership, product expertise and data-driven insight to help dealerships realize the full value of their CDK investment. From executive alignment to day-to-day utilization, we work alongside your team to drive measurable business results — continuously.

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What Customer Success Brings to Your Dealership

Technology alone doesn’t deliver outcomes. Alignment, adoption and accountability do. Customer Success ensures your CDK solutions stay connected to your dealership’s evolving business goals.

A Relationship That Knows Your Business

Your assigned Customer Success Manager serves as the primary relationship leader across all CDK solutions — partnering with executive leadership and department heads to understand priorities, define goals and build a clear success plan.

Product Expertise On Call

Through a network of Customer Success Specialists, dealerships gain access to product-level expertise that connects CDK capabilities to real-world operational objectives — supporting stronger adoption and smarter utilization.

Data-Informed Conversations

Advanced Success tools provide utilization insights and performance metrics that guide strategic discussions, highlight opportunities and inform continuous improvement plans.

How Customer Success Drives Measurable Results

Customer Success at CDK is intentionally structured, proactive, and coordinated to sustain momentum long after go-live.

Dedicated Customer Success Manager for Your Dealership

Your Customer Success Manager serves as your primary strategic partner—aligning CDK solutions with dealership goals, improving adoption, and ensuring consistent progress toward measurable outcomes.

Connected Product Specialists

Customer Success Specialists provide deep expertise to help translate product capabilities into measurable operational impact.

Success Tools and Performance Metrics

Utilization data and performance insights inform planning, uncover missed opportunities, and guide corrective action paths when needed.

Orchestrated Engagement

Customer Success builds on the foundation established during Implementation. Once your solutions are deployed, your Customer Success Manager continues the momentum by guiding adoption, optimization and measurable value realization.

Defined Touchpoints

A structured cadence of scheduled and on-demand engagements ensures alignment, proactive planning and clear next steps throughout your journey.

Dedicated Engagement Team

Your Customer Success Manager works in coordination with your Account Sales Executive and Account Manager. Together, they form a unified CDK engagement team focused on achieving your dealership’s goals.

Delivering Ongoing Value

Customer Success combines experienced guidance, proactive engagement and data-driven insights to help you get more from your CDK investment.

97%

of dealers indicated CDK Customer Success made it easier to achieve their desired goals*

90+

Adoption metrics tracked to help improve utilization

9+ yrs

Average Customer Success team tenure

60+

Product webinars hosted annually

*Source: CDK Customer Success Specialist Close Case Survey, 2025

A Partner You Can Count On

Dealers rely on CDK Customer Success for responsive guidance, trusted relationships, and day-to-day support that keeps their operations moving forward.

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They are very responsive and knowledgeable, and issues get resolved right away.

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Elena Dempsey • Genesis Motor America, Fountain Valley, CA
"

One of the big things for me is my relationship with our CSM, Caitlin. I feel that Caitlin goes above and beyond for me, personally. She jumps in and will almost act like she's an employee on training.

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Zac Casey, Regional Vice President • McGovern Automotive, Shrewsbury, MA
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There are few relationships that are as important as ours with CDK.

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Sam D'Arc, Chief Operating Officer • Zeigler Automotive, Kalamazoo, MI
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Our Customer Success Manager is on my speed dial. We talk daily on the phone. She’s always here for us when we need her.

"
Kaylene Brunelle, Regional BDC Manager • McGovern Automotive, Shrewsbury, MA
Maximize the Value of Your CDK Investment

Work with your Customer Success team to align your goals, uncover new opportunities, and drive stronger performance across your dealership.

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