Built-In CDP
Don't Miss Revenue Due to Dirty Data
Our new Built-In CDP (Customer Data Platform) transforms Sales, Service and Operations by unifying dealer customer data and providing AI-driven insights directly to your workflows.
Leverage the Largest Dataset
Incomplete, outdated or siloed customer information can hold you back. Now bring it all together with the power of unrivaled data. Only CDK allows you to leverage 257M unique consumer IDs — two thirds of all vehicle consumer records in the U.S. — contained within our platform.
Source: Hedges & Company, U.S. Vehicle Registration Statistics Oct. 2025
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Part of Our Platform
Unlike bolt-on solutions that can cost you additional time and money, our Built-In CDP saves you both — because it's embedded directly into the CDK Dealership Xperience Platform. This native integration enables real-time insights to surface naturally within Sales, Service and Operations.
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Better Data for Stronger Results
With a more complete, 360º view of your customers, you can spot what they need next, find the best Sales and Service opportunities, and personalize how you communicate. So you close more deals and generate greater customer loyalty.
Customer Data Issues Can't Be Ignored
40-52%
of dealer customer data may be inaccurate.*
45M
vehicles change owners annually, but dealer records seldom keep up.**
20%
of dealer customer records contain vehicles they no longer own.*