Customer Insights Powered by Connected Data

Turn CDP Data Into Actionable Insights

CDP Insights surfaces actionable insights from CDK’s CDP by bringing Sales and Service data together into one unified customer view to help your dealership identify retention opportunities, high-value customers, and future revenue potential.

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Customer Insights Powered by Connected Data

Predictive Customer Insights

Spot Opportunities Earlier

Identify high-value customers, uncover retention opportunities, and better understand future revenue potential with AI-powered customer lifetime value insights.

Unified Sales and Service Data

One Connected Customer View

Bring together customer activity across Sales and Service into a single profile with visibility into transactions, loyalty, gross profit, and engagement history.

Smarter Decisions Faster

Built Into Daily Workflows

Give your teams access to customer insights directly within the CDK ecosystem so they can make more informed decisions during everyday dealership interactions.

Turn Customer Data Into Action

CDP Insights helps your dealership connect customer data across Sales and Service to uncover retention opportunities, identify high-value customers, and make more informed decisions every day.

Unified Customer Profiles

One profile Across Departments

View customer history across Sales and Service in one place, including transactions, vehicles, repair orders, gross profit and engagement activity.

Predictive Lifetime Value

Focus on Future Opportunity

Use AI-powered Customer Lifetime Value insights to identify high-value customers, loyalty opportunities, and customers that may be at risk.

Embedded Customer Insights

Built Into Dealership Workflows

Access customer intelligence directly within the CDK ecosystem to support smarter decisions during everyday dealership interactions.

Sales & Service Visibility

See Trends Across the Business

Track customer retention, loyalty, profitability, and engagement trends across departments with dedicated sales and service insights.

More Targeted Engagement

Prioritize Smarter Outreach

Better understand customer segments so teams can personalize outreach, improve retention efforts, and reduce wasted marketing spend.

Weekly Data Refreshes

Insights That Stay Current

Customer lifetime value insights and dealership data update regularly to help teams act on timely, relevant information.

How Dealers Use CDP Insights

CDP Insights helps dealerships better understand customer behavior, identify revenue opportunities, and support more informed decisions across sales and service.

Identify Retention Opportunities

Spot customers that may be at risk, better understand loyalty trends, and uncover opportunities to improve long-term customer retention.

Prioritize High-Value Customers

Use predictive customer lifetime value insights to identify customers with the greatest long-term revenue potential across your dealership.

Give Teams More Customer Context

Provide sales and service teams with connected customer insights that help support more personalized and informed customer interactions.

Frequently Asked Questions

Learn more about how CDP Insights helps dealerships unify customer data, uncover opportunities and support smarter decisions across Sales and Service.

See CDP Insights in Action

Get a clearer picture of your customers with unified insights that help dealerships drive efficiency, identify opportunities, and make more confident decisions.

Request a Demo