Automotive CRM Software
CRM
Build stronger relationships and drive growth with an automotive dealership CRM partner that puts customers first.
Drive Customer Engagement and Profitability
Optimize Operations
Seamless CRM integration with Digital Retail, Finance, Desking, Credit and Compliance
Connect Smarter and Faster
Make data-driven decisions to move your business forward with comprehensive reporting
Drive Profitability
Customizable workflows that drive engagement and let your customers choose the experience they want
Connect With Your Customers
Tailor Conversations and Better Manage Your Data To Drive Profits
Recent Insights
Ease of Purchase Score Hits Record High in August
CDK has tracked how easy car buyers say it is to purchase a car for over two years. Last month...
2 Min Read•Sep 4•David Thomas
The Test Drive’s Enduring Value for Dealers
If you had any doubt about the power of the test drive, a recent study* by CDK should put it...
4 Min Read•Aug 28•CDK Global
Gen Z Workers at Dealerships Want a 401K and Feedback
In the 2024 CDK Dealership Workplace Study, respondents told us how satisfied they were with their jobs and benefits. And...
3 Min Read•Aug 26•David Thomas
Car Buyers Will Hit the Top of Their Budget
There’s no question that a car’s price, and very often its monthly payment, often determines the car people buy. But...
3 Min Read•Aug 22•CDK Global
Car Sales: Shoppers Still Want a Needs Assessment
In a recent study focused on the car buyer journey*, CDK uncovered that dealership Sales staff are extremely good at...
2 Min Read•Aug 20•CDK Global
Three Misconceptions About Dealership Service Departments
Misconceptions about franchise car dealership Service departments persist despite industry efforts to change the conversation. You know how it goes:...
5 Min Read•Aug 14•Don Zogg
Enthusiasm for Selling EVs Closely Tied to Geography
A surprisingly large number of U.S. auto dealers say their Sales staff aren't enthusiastic about selling EVs, according to the...
5 Min Read•Jul 29•CDK Global
The 2024 CDK Automotive Retail Industry Trend Report
From supply chain disruptions and volatile interest rates to staffing woes and inflation, 2023 was a year rife with perpetual...
1 Min Read•Jul 22•CDK Global
Does Your Staff Know Their Stuff When It Comes to Selling EVs?
Electric vehicles make up a small percentage of the auto market today, and their adoption has had its ups and...
3 Min Read•Jul 17•CDK Global
Time to Roll Out Summer Sales and Service Campaigns
Whether you consider summer starting on Memorial Day, the last day of school, or the official start on June 20,...
4 Min Read•Jun 13•CDK Global