Automotive CRM Software

CRM

Build stronger relationships and drive growth with an automotive dealership CRM partner that puts customers first.

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salesperson shaking hands with customer

Drive Customer Engagement and Profitability

Optimize Operations

Seamless CRM integration with Digital Retail, Finance, Desking, Credit and Compliance

Connect Smarter and Faster

Make data-driven decisions to move your business forward with comprehensive reporting

Drive Profitability

Customizable workflows that drive engagement and let your customers choose the experience they want

CRM

The right tools will help you view, organize and analyze customer data so you can build strong, long-lasting connections and generate more profit.

AI

To help dealers get the most out of AI, CDK has directly integrated it into our industry-leading Modern Retail workflow, automating business processes, streamlining revenue opportunities and elevating the customer experience.

Marketing

Provide actionable data and alerts to identify the customers most likely to buy today and re-engage them with strategic one-to-one communications.

Desking

Make your desking process more efficient so you can keep deals moving and streamline the way you sell cars.

Connect With Your Customers

Tailor Conversations and Better Manage Your Data To Drive Profits

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Recent Insights

Community College Recruitment Strategies for Your Dealership.

Community College Recruitment Strategies for Your Dealership

Recruiting people to staff entry-level positions at your dealership can be a challenge. Rather than posting a “help wanted” ad...
3 Min Read•Dec 6•CDK Global
Dealers Deliver on Customer Experience in November

Dealers Deliver on Customer Experience in November

Inventories hit some of their highest levels in years last month and the ability to find the car they wanted...
3 Min Read•Dec 2•David Thomas
Energize E V Sales This Winter.

Energize EV Sales This Winter

Winter is a unique time to sell cars, especially in cold climates. This year promises to be an even more...
5 Min Read•Nov 22•CDK Global
The Need for Speed. How A I Is Transforming Auto Dealerships.

The Need for Speed: How AI Is Transforming Auto Dealerships

In today’s fast-paced world, time is one of the most precious commodities, and nowhere is that more evident than in...
3 Min Read•Nov 20•Jessie Hammonds
Dealership Recruiting and Retention in the Age of Social Media.

Dealership Recruiting and Retention in the Age of Social Media

With the U.S. unemployment rate hovering just over 4%, auto dealership recruiting and retention are daunting challenges facing dealers of...
4 Min Read•Nov 19•CDK Global
New Research Highlights Impact of AI in Automotive

New Research Highlights Impact of AI in Automotive

AI in the automotive industry is no longer a trend. Dealerships are experiencing gains across their operations thanks to technologies...
2 Min Read•Nov 13•CDK Global
Shoppers Have Harder Time Finding the Right Car in October

Shoppers Have Harder Time Finding the Right Car in October

Disruptions in inventory, whether it was due to stop sales, model year turnovers or even natural disasters, seem to have...
2 Min Read•Nov 4•David Thomas
Why the Design of License Plate Frames Matters.

Why the Design of License Plate Frames Matters

There’s nothing wrong if a dealership wants a little promotion after they’ve made a sale. However, car owners often have...
3 Min Read•Nov 1•CDK Global
Yes Your Service Department Waiting Room Really Matters .

Yes, Your Service Department Waiting Room Really Matters

Whether it’s at the dentist’s office, the airport or a car dealership’s Service department, nobody enjoys being sequestered in a...
3 Min Read•Oct 21•CDK Global
Service Shopper 4

Service Shopper 4.0: Dealerships Gain Ground

Fixed Operations continues to be a major profit center for car dealerships. And the competition from independent repair facilities and...
3 Min Read•Oct 17•CDK Global
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