Automotive CRM Software
CRM
Build stronger relationships and drive growth with an automotive dealership CRM partner that puts customers first.
Drive Customer Engagement and Profitability
Optimize Operations
Seamless CRM integration with Digital Retail, Finance, Desking, Credit and Compliance
Connect Smarter and Faster
Make data-driven decisions to move your business forward with comprehensive reporting
Drive Profitability
Customizable workflows that drive engagement and let your customers choose the experience they want
Connect With Your Customers
Tailor Conversations and Better Manage Your Data To Drive Profits
Recent Insights
CRM Reporting: The Key to Success
Dealers are focused on every lead and every opportunity that comes through their dealership now more than ever. Without clearly...
3 Min Read•Oct 11•Amber Good
Buyers Point to a Faster Purchase Process in September
The record witnessed with the CDK Ease of Purchase score in August wasn’t repeated in September despite higher inventory levels...
2 Min Read•Oct 7•David Thomas
Are Retirement Benefits the Answer to Hiring Challenges?
Hiring and retaining talent is one of the most challenging tasks for dealerships. While a career in automotive offers a...
3 Min Read•Oct 1•CDK Global
Car Price Negotiation: Essential for Shoppers and Dealers
Haggling, at least for the average consumer, may reach its zenith in the car-shopping process. However, that doesn't mean that...
3 Min Read•Sep 27•CDK Global
How Dealers Can Win With Trade-In Value
Nearly two-thirds (65%) of car shoppers surveyed in recent study* by CDK said that they ultimately decided to purchase from...
3 Min Read•Sep 24•CDK Global
The Hybrid Approach Is Popular … for Car Purchases
There’s a lot of discussion about hybrid vehicles having a moment. But when it comes to buying a car, more...
3 Min Read•Sep 19•CDK Global
Closing the Dealership Gender Gap
While women have an outsized influence on car purchase decisions, they’re a clear minority of car dealership employees. According to...
4 Min Read•Sep 10•CDK Global
Ease of Purchase Score Hits Record High in August
CDK has tracked how easy car buyers say it is to purchase a car for over two years. Last month...
2 Min Read•Sep 4•David Thomas
The Test Drive’s Enduring Value for Dealers
If you had any doubt about the power of the test drive, a recent study* by CDK should put it...
4 Min Read•Aug 28•CDK Global
Gen Z Workers at Dealerships Want a 401K and Feedback
In the 2024 CDK Dealership Workplace Study, respondents told us how satisfied they were with their jobs and benefits. And...
3 Min Read•Aug 26•David Thomas