Automotive CRM Software

CRM

Build stronger relationships and drive growth with an automotive dealership CRM partner that puts customers first.

Request a Demo
salesperson shaking hands with customer

Drive Customer Engagement and Profitability

Optimize Operations

Seamless CRM integration with Digital Retail, Finance, Desking, Credit and Compliance

Connect Smarter and Faster

Make data-driven decisions to move your business forward with comprehensive reporting

Drive Profitability

Customizable workflows that drive engagement and let your customers choose the experience they want

Connect With Your Customers

Tailor Conversations and Better Manage Your Data To Drive Profits

Request a Demo

Recent Insights

Are Retirement Benefits the Answer to Hiring Challenges?

Are Retirement Benefits the Answer to Hiring Challenges?

Hiring and retaining talent is one of the most challenging tasks for dealerships. While a career in automotive offers a...
3 Min ReadOct 1CDK Global
Car Price Negotiation Is Essential for Shoppers and Dealers.

Car Price Negotiation: Essential for Shoppers and Dealers

Haggling, at least for the average consumer, may reach its zenith in the car-shopping process. However, that doesn't mean that...
3 Min ReadSep 27CDK Global
How Dealers Can Win With Trade In Value.

How Dealers Can Win With Trade-In Value

Nearly two-thirds (65%) of car shoppers surveyed in recent study* by CDK said that they ultimately decided to purchase from...
3 Min ReadSep 24CDK Global
The Hybrid Approach Is Popular for Car Purchases.

The Hybrid Approach Is Popular … for Car Purchases

There’s a lot of discussion about hybrid vehicles having a moment. But when it comes to buying a car, more...
3 Min ReadSep 19CDK Global
Closing the Dealership Gender Gap.

Closing the Dealership Gender Gap

While women have an outsized influence on car purchase decisions, they’re a clear minority of car dealership employees. According to...
4 Min ReadSep 10CDK Global
Ease of Purchase Score Hits Record High in August.

Ease of Purchase Score Hits Record High in August

CDK has tracked how easy car buyers say it is to purchase a car for over two years. Last month...
2 Min ReadSep 4David Thomas
The Test Drive’s Enduring Value for Dealers.

The Test Drive’s Enduring Value for Dealers

If you had any doubt about the power of the test drive, a recent study* by CDK should put it...
4 Min ReadAug 28CDK Global
Generation Z Workers at Dealerships Want a 4 0 1 K and Feedback.

Gen Z Workers at Dealerships Want a 401K and Feedback

In the 2024 CDK Dealership Workplace Study, respondents told us how satisfied they were with their jobs and benefits. And...
3 Min ReadAug 26David Thomas
Car Buyers Will Hit the Top of Their Budget.

Car Buyers Will Hit the Top of Their Budget

There’s no question that a car’s price, and very often its monthly payment, often determines the car people buy. But...
3 Min ReadAug 22CDK Global
Car Sales. Shoppers Still Want Needs Assessment.

Car Sales: Shoppers Still Want a Needs Assessment

In a recent study focused on the car buyer journey*, CDK uncovered that dealership Sales staff are extremely good at...
2 Min ReadAug 20CDK Global