Automotive CRM Software

CRM

Build stronger relationships and drive growth with an automotive dealership CRM partner that puts customers first.

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salesperson shaking hands with customer

Drive Customer Engagement and Profitability

Optimize Operations

Seamless CRM integration with Digital Retail, Finance, Desking, Credit and Compliance

Connect Smarter and Faster

Make data-driven decisions to move your business forward with comprehensive reporting

Drive Profitability

Customizable workflows that drive engagement and let your customers choose the experience they want

CRM

The right tools will help you view, organize and analyze customer data so you can build strong, long-lasting connections and generate more profit.

AI

To help dealers get the most out of AI, CDK has directly integrated it into our industry-leading Modern Retail workflow, automating business processes, streamlining revenue opportunities and elevating the customer experience.

Marketing

Provide actionable data and alerts to identify the customers most likely to buy today and re-engage them with strategic one-to-one communications.

Desking

Make your desking process more efficient so you can keep deals moving and streamline the way you sell cars.

Connect With Your Customers

Tailor Conversations and Better Manage Your Data To Drive Profits

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Recent Insights

Closing the Dealership Gender Gap.

Closing the Dealership Gender Gap

While women have an outsized influence on car purchase decisions, they’re a clear minority of car dealership employees. According to...
4 Min Read•Sep 10•CDK Global
Ease of Purchase Score Hits Record High in August.

Ease of Purchase Score Hits Record High in August

CDK has tracked how easy car buyers say it is to purchase a car for over two years. Last month...
2 Min Read•Sep 4•David Thomas
The Test Drive’s Enduring Value for Dealers.

The Test Drive’s Enduring Value for Dealers

If you had any doubt about the power of the test drive, a recent study* by CDK should put it...
4 Min Read•Aug 28•CDK Global
Generation Z Workers at Dealerships Want a 4 0 1 K and Feedback.

Gen Z Workers at Dealerships Want a 401K and Feedback

In the 2024 CDK Dealership Workplace Study, respondents told us how satisfied they were with their jobs and benefits. And...
3 Min Read•Aug 26•David Thomas
Car Buyers Will Hit the Top of Their Budget.

Car Buyers Will Hit the Top of Their Budget

There’s no question that a car’s price, and very often its monthly payment, often determines the car people buy. But...
3 Min Read•Aug 22•CDK Global
Car Sales. Shoppers Still Want Needs Assessment.

Car Sales: Shoppers Still Want a Needs Assessment

In a recent study focused on the car buyer journey*, CDK uncovered that dealership Sales staff are extremely good at...
2 Min Read•Aug 20•CDK Global
Three Misconceptions About Dealership Service Departments.

Three Misconceptions About Dealership Service Departments

Misconceptions about franchise car dealership Service departments persist despite industry efforts to change the conversation. You know how it goes:...
5 Min Read•Aug 14•Don Zogg
Enthusiasm for Selling EVs Closely Tied to Geography

Enthusiasm for Selling EVs Closely Tied to Geography

A surprisingly large number of U.S. auto dealers say their Sales staff aren't enthusiastic about selling EVs, according to the...
5 Min Read•Jul 29•CDK Global
The 2024 CDK Automotive Retail Industry Trend Report

The 2024 CDK Automotive Retail Industry Trend Report

From supply chain disruptions and volatile interest rates to staffing woes and inflation, 2023 was a year rife with perpetual...
1 Min Read•Jul 22•CDK Global
Does Your Dealership Staff Know Their Stuff When It Comes to Selling E Vs?

Does Your Staff Know Their Stuff When It Comes to Selling EVs?

Electric vehicles make up a small percentage of the auto market today, and their adoption has had its ups and...
3 Min Read•Jul 17•CDK Global
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