Artificial Intelligence for the Front Office
With multiple systems and workflows involved, selling a car is complicated. AI is rapidly changing the automotive retail landscape, and CDK integrates AI seamlessly and responsibly to enhance existing workflows — including the Front Office.

Increased Efficiency
Free up your staff for high-value tasks and enable your Sales teams to be more productive.
Simplified Lead Management
Streamline the process of identifying, qualifying and following up on leads, while increasing conversion opportunities.
Enjoyable Customer Experience
Give customers quick, personalized, relevant responses to their inquiries — regardless of the time of day or how busy the dealership is.
AI-Powered CRM Helps McGovern Auto Flourish
Hear how we helped improve their business. Then see what we can do for you.
We’ve seen the percentages that we want — closing percentages, appointments-set percentages — go up.
Drive Front Office Efficiencies with AI
AIVA (Artificial Intelligence Virtual Assistant)
Helps dealers provide quick, personalized, conversational responses to consumers in real time for an enjoyable consumer experience and provides a consistent, automated lead follow-up process.
AI-Assisted Equity Mining
Predictive modeling provides dealers a marketing list of opportunities with a scoring model of propensity to buy based on multiple data points and customer-specific purchase cycles.
Streamlined Customer Data
Combine customer information across multiple systems through machine learning, improving data hygiene and forming a more complete picture of your customers.
F&I Predictive Forms
Use data from past deals to suggest forms to use for similar deals in the future.
Recent Insights

The Importance of Scheduling Appointments for the Test Drive

Most EV Owners Stand By the Technology in New Study

Dealership Appointments: Car Shoppers vs. Service Customers

The Power of Online Reviews for Car Dealerships

The EV Market Is Full of Misconceptions

Smarter Used Car Sourcing From Your Service Lane

How Does CDK’s CRM Drive McGovern Automotive Group Success?

March Car Buying Improves Slightly Ahead of Tariffs

How Shoppers Use Dealership Websites
