CDK GLOBAL FIRST ANNUAL VEHICLE EASE OF PURCHASE SURVEY DATA SHOWS TRANSACTION TIME HASN’T IMPROVED FROM 2022
Dealerships work to increase consumer satisfaction during the car-buying process
September 12, 2023
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Thinking About Your Success
It’s Time to Raise Your Sales Workflow Standards
Dealership sales associates manage thousands of customer leads and close hundreds of vehicle sales every year. To do their job,...
3 Min Read•Sep 22•Amber Good
Dealership Desking Tactics to Win Over Modern Buyers
Today, the ideal desking process is built around the modern retail experience that includes the work a customer does online,...
3 Min Read•Sep 19•CDK Global
EV Confusion Carries On
As automakers continue to churn out electric vehicles (EVs) to compete with Tesla, the share of EVs keeps building. Yet,...
2 Min Read•Sep 12•CDK Global
Talking About a Different EV Bubble
The elevation of electric vehicles (EVs) to the top of the automotive food chain has been taking its time. On...
3 Min Read•Sep 12•Barb Edson
Plug-In Hybrids Remain a Solid Bridge to EVs
Electric vehicles (EVs) are here and more are coming to get the world to a zero-emission future. But the slow...
3 Min Read•Sep 12•David Thomas
Buying a Car Gets Only Slightly Easier in August
July saw some of the biggest drops ever in our monthly Ease of Purchase Survey. Buyers were frustrated across the...
3 Min Read•Sep 5•David Thomas
Avoid Top Online-to-In-Store Modern Retail Mistakes
Are your sales managers and employees fumbling with buyers who prefer to do some of the purchase steps online? Or...
3 Min Read•Sep 1•CDK Global
Modern Retail Benefits Dealers and Puts Customers in the Driver's Seat Faster
Buying a vehicle is a big deal. Even the most routine car sale requires a series of steps including research,...
4 Min Read•Aug 30•CDK Global
How an Automotive CRM Can Enhance the Customer Experience
The journey to purchase a car is ever evolving, and the spotlight is shining bright on customer experience. Believe it...
3 Min Read•Aug 21•Jessie Hammonds
Dealers Aren’t Speeding Up Sales
For the past year, CDK Global has been surveying car buyers each month to gauge how easy the car buying...
3 Min Read•Aug 17•David Thomas
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