Dealer success

drives everything we do.

For more than 40 years, CDK Global has been empowering dealers with the tools and technology they need to build deeper relationships with customers.

Delivering Customer Connection

At CDK Global, we understand that managing your dealership is more than just sales:  it’s about relationships. In the end, what customers experience when they walk through your doors, or visit your website, is what determines dealership success. Dealership teams — your teams — provide the essential human touch. Our job is to provide the technology to support you.

That’s why CDK has been dealer-driven from the start. From management to marketing, from sales to service, from parts to promotions and everything in between, CDK products are developed with a focus on what will help you win. 

We’re obsessed with bringing you powerful business solutions that create healthier dealerships, whether they come from us, or from the growing network of partners on our open platform. We’re with you every step of the way – to help you create a seamless purchase experience for your customers.

A Record of Success

CDK is a technology company with a singular focus. Our priority is to make it easier for dealerships of all types to excel, and we do it by developing integrated technology that optimizes, streamlines, and assists daily operations — all backed by data-derived business insight.

A Partner for the Long Term

A Partner for the Long Term

Just as you strive to build lasting relationships with your customers, we aim to make a lasting commitment to you. The average CDK client has been with us for 20 years, and we’re working to give them reasons to stay even longer. With more than 30,000 retail client locations, CDK Global is proud to work with most OEMs across the auto, truck, agriculture, recreation, marine and powersports industries. 

This is CDK Global

Some are afraid of change. Not us. Change is exciting. We want to be a part of it and help shape the future at a global and local level.  

From creating an open platform to build better connections between manufacturers, dealers and customers to providing solutions for every touchpoint of a customer’s purchase and ownership experience. We’re committed to doing this together and exploring all of the endless possibilities that exist across all automotive and related industries.