All Insights
The Importance of Scheduling Appointments for the Test Drive
Long wait times at the dealership are a significant source of frustration for car shoppers. It’s not just an inconvenience;...
3 Min Read•Apr 29•CDK Global
Most EV Owners Stand By the Technology in New Study
Opinions about the political shifts and impacts on the ever-evolving electrical vehicle industry vary greatly across the automotive industry including...
1 Min Read•Apr 21•CDK Global
Dealership Appointments: Car Shoppers vs. Service Customers
Whether you’re shopping for a new vehicle or looking to service your current one, going to a dealership can be...
3 Min Read•Apr 18•CDK Global
The Power of Online Reviews for Car Dealerships
Word-of-mouth marketing has long been heralded as the top marketing strategy. As the internet continues to shape consumer behavior, traditional...
3 Min Read•Apr 11•CDK Global
The EV Market Is Full of Misconceptions
The electric revolution is well underway. Sales of EVs are on the rise — in 2024, they accounted for 8.1%...
3 Min Read•Apr 9•CDK Global
Smarter Used Car Sourcing From Your Service Lane
Hundreds of cars, trucks and SUVs zip through your dealership’s Service lane every week — many of which would look...
3 Min Read•Apr 7•CDK Global
How Does CDK’s CRM Drive McGovern Automotive Group Success?
Based in New England, McGovern Auto Group has 31 dealerships and an impressive annual sales volume of approximately 40,000 vehicles,...
2 Min Read•Apr 3•CDK Global
March Car Buying Improves Slightly Ahead of Tariffs
There was an upward correction in this month’s Ease of Purchase Scorecard as more car buyers said it was easy...
2 Min Read•Apr 1•David Thomas
How Shoppers Use Dealership Websites
According to the latest CDK Friction Points Study, most car shoppers (between 62% and 79%, depending on the age group)...
3 Min Read•Mar 27•CDK Global
Dealers Tackle Head Count Struggles
The latest CDK Friction Points Study brought to light a staffing issue. Of the 1,281 dealers surveyed, 34% said they...
4 Min Read•Mar 21•CDK Global
5 Ideas to Prepare Service Departments for the EV Age
Oil changes have long been a loss-leader gateway for dealership Service departments to attract customers, but they may become a...
3 Min Read•Mar 13•CDK Global
Why Dealership Mailers Still Matter in a Digital World
Since the turn of the century, the marketing world has shifted its focus from print to digital, reaching people primarily...
3 Min Read•Mar 5•CDK Global
