All Insights
The Power of Online Reviews for Car Dealerships
Word-of-mouth marketing has long been heralded as the top marketing strategy. As the internet continues to shape consumer behavior, traditional...
3 Min Read•Apr 11•CDK Global
The EV Market Is Full of Misconceptions
The electric revolution is well underway. Sales of EVs are on the rise — in 2024, they accounted for 8.1%...
3 Min Read•Apr 9•CDK Global
Smarter Used Car Sourcing From Your Service Lane
Hundreds of cars, trucks and SUVs zip through your dealership’s Service lane every week — many of which would look...
3 Min Read•Apr 7•CDK Global
How Does CDK’s CRM Drive McGovern Automotive Group Success?
Based in New England, McGovern Auto Group has 31 dealerships and an impressive annual sales volume of approximately 40,000 vehicles,...
2 Min Read•Apr 3•CDK Global
March Car Buying Improves Slightly Ahead of Tariffs
There was an upward correction in this month’s Ease of Purchase Scorecard as more car buyers said it was easy...
2 Min Read•Apr 1•David Thomas
How Shoppers Use Dealership Websites
According to the latest CDK Friction Points Study, most car shoppers (between 62% and 79%, depending on the age group)...
3 Min Read•Mar 27•CDK Global
Dealers Tackle Head Count Struggles
The latest CDK Friction Points Study brought to light a staffing issue. Of the 1,281 dealers surveyed, 34% said they...
4 Min Read•Mar 21•CDK Global
5 Ideas to Prepare Service Departments for the EV Age
Oil changes have long been a loss-leader gateway for dealership Service departments to attract customers, but they may become a...
3 Min Read•Mar 13•CDK Global
Why Dealership Mailers Still Matter in a Digital World
Since the turn of the century, the marketing world has shifted its focus from print to digital, reaching people primarily...
3 Min Read•Mar 5•CDK Global
Desired Inventory Harder to Find in February
After months of elevated scores, the Ease of Purchase Scorecard saw a significant drop in February. The key question of...
2 Min Read•Mar 3•David Thomas
Study: Car Salespeople Are Improving
In ongoing studies of car buyers, CDK asks about the all-important role of the car salesperson in the purchase process....
2 Min Read•Feb 28•David Thomas
How Unanswered Calls Hurt Service Department Satisfaction
Every franchised dealership’s Service department is a busy, high-volume and profitable part of the business. The dealership competes hard for...
3 Min Read•Feb 28•CDK Global
