All Insights
March Car Buying Improves Slightly Ahead of Tariffs
There was an upward correction in this month’s Ease of Purchase Scorecard as more car buyers said it was easy...
2 Min Read•Apr 1•David Thomas
How Shoppers Use Dealership Websites
According to the latest CDK Friction Points Study, most car shoppers (between 62% and 79%, depending on the age group)...
3 Min Read•Mar 27•CDK Global
Dealers Tackle Head Count Struggles
The latest CDK Friction Points Study brought to light a staffing issue. Of the 1,281 dealers surveyed, 34% said they...
4 Min Read•Mar 21•CDK Global
5 Ideas to Prepare Service Departments for the EV Age
Oil changes have long been a loss-leader gateway for dealership Service departments to attract customers, but they may become a...
3 Min Read•Mar 13•CDK Global
Why Dealership Mailers Still Matter in a Digital World
Since the turn of the century, the marketing world has shifted its focus from print to digital, reaching people primarily...
3 Min Read•Mar 5•CDK Global
Desired Inventory Harder to Find in February
After months of elevated scores, the Ease of Purchase Scorecard saw a significant drop in February. The key question of...
2 Min Read•Mar 3•David Thomas
Study: Car Salespeople Are Improving
In ongoing studies of car buyers, CDK asks about the all-important role of the car salesperson in the purchase process....
2 Min Read•Feb 28•David Thomas
How Unanswered Calls Hurt Service Department Satisfaction
Every franchised dealership’s Service department is a busy, high-volume and profitable part of the business. The dealership competes hard for...
3 Min Read•Feb 28•CDK Global
How Easy Is It to Buy a Car Online vs. at a Dealership?
There’s a widespread belief that every car shopper wants to avoid visiting a dealership and just purchase a new vehicle...
3 Min Read•Feb 26•CDK Global
Online vs. In Person: A Hybrid Car Sales Approach
Today, many auto dealerships across the U.S. are debating whether some or all of the new vehicle sales process should...
4 Min Read•Feb 13•CDK Global
The Importance of Greeting Customers at the Dealership
It’s essential to make a good first impression with a car shopper, as those initial minutes set the tone for...
3 Min Read•Feb 11•CDK Global
CDK Brings NADA to You
A winter storm may have shut down flights around the country during the last week in January but it didn’t...
4 Min Read•Feb 5•CDK Global
