4 Ways To Build Trust in Your Car Dealership
When markets are tight, inventories are short and prices are high, active customers will buy a vehicle from any dealership that has one available.
5 Min Read•Oct 7•CDK Global
How the FTC’s Amendments to the Safeguards Rule Affects Auto Dealerships
The Federal Trade Commission (FTC) announced a change in the fall of 2021. The Safeguards Rule, which was created to...
4 Min Read•Oct 6•CDK Global
The Importance of Security Awareness Training
The challenge of maintaining your dealership’s cybersecurity extends beyond the technical realm to include a critical layer of personal responsibility....
2 Min Read•Oct 4•Jessie Hammonds
Stop the Fear Behind the Unknown: The Top Ten Things You Should Know About Cyberattacks
As dealerships grow and connect more devices to their network, the risk of a cyberattack increases exponentially. Getting to know some cybersecurity basics and putting them into practice will help you protect your dealership.
4 Min Read•Oct 3•CDK Global
5 Car Sales Text Message Templates that Work with Video for Today’s Market
Videos and texts are a perfect pair. Videos keep customers engaged and help build rapport. Texts deliver information fast and are hard to ignore. We’re conditioned to listen for that “ping,” so it’s no wonder 90 percent of texts are read within three seconds.
4 Min Read•Sep 28•CDK Global
State of Cybersecurity in the Dealership 2022
Cybersecurity continues to be a growing concern for all dealerships. Sophisticated cybercriminals will not relent. Read our second annual State of Cybersecurity report to learn more about how dealers are addressing cyberthreats and keeping up with compliance regulations.
1 Min Read•Sep 27•CDK Global
Make Your Automotive CRM Tools Work for Your Dealership
Every dealer wants to empower employees, engage customers and increase ROI.
4 Min Read•Sep 25•CDK Global
New Detroit Auto Show Highlights Industry Shifts
The kickoff to the rebooted, and slightly renamed, North American International Detroit Auto Show hit some snags. But it may have opened doors to what’s next for what was once the premiere event in the entire industry.
3 Min Read•Sep 21•David Thomas
Automotive E-Commerce Is the New Normal
Car buyers have described their dealership experiences as long, difficult, challenging and exhausting.
4 Min Read•Sep 20•CDK Global
Data Privacy: What You Should Know
October is Cybersecurity Awareness Month, which focuses on increased awareness of cybersecurity threats and best practices to protect data. Data...
6 Min Read•Sep 16•CDK Global
Mystery Shopper: Seeing Things as Your Customers Do Makes All the Difference
No matter how much things have changed, the automotive industry is still a relationship business. Whether customers are connecting with...
4 Min Read•Sep 15•CDK Global
What Does Service Shopper 2.0 Reveal About Customers?
Dealers continue to face headwinds when it comes to luring service customers away from other providers. Service Shopper 1.0, a CDK Global research study conducted in 2020, shared vital statistics that revealed the gap between dealer expectations and consumer behavior, and provided insights for ways dealers could close the gap.
4 Min Read•Sep 13•CDK Global