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![What Does Service Shopper 2.0 Reveal About Customers?](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2023-01%2FRectangle53copy.png%3Fitok%3DIWoj6tvl&w=1080&q=75)
What Does Service Shopper 2.0 Reveal About Customers?
Dealers continue to face headwinds when it comes to luring service customers away from other providers. Service Shopper 1.0, a CDK Global research study conducted in 2020, shared vital statistics that revealed the gap between dealer expectations and consumer behavior, and provided insights for ways dealers could close the gap.
4 Min Read•Sep 13•CDK Global
![6 Dealership Retention Strategies To Turn Off-Brand Buyers Into Loyal Customers](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2023-02%2FGettyImages-1216835172.png%3Fitok%3DzOW0mSOQ&w=1080&q=75)
6 Dealership Retention Strategies To Turn Off-Brand Buyers Into Loyal Customers
The ongoing new and used vehicle shortage will not be here forever, but it has forced dealers to acquire, stock and sell whatever vehicles they can get their hands on.
3 Min Read•Sep 7•CDK Global
![A Total Success in Customer Communication](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2023-01%2F22-2750%20Elead%20-%20Anderson%20Auto%20Group%20HP_FINAL_0.png%3Fitok%3D8sswja5L&w=1080&q=75)
A Total Success in Customer Communication
Not far from the tarmac of Raleigh-Durham International Airport,
Anderson Auto Group houses their sprawling business operations.
1 Min Read•Aug 30•CDK Global
![Lineup of hybrid vehicles](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2023-01%2F22-7150-hybrid-blog.jpg%3Fitok%3DD6uIgBbx&w=1080&q=75)
Hybrids: An Underdog in the EV Transition
Identifying the exact moment EVs will hit a saturation point continues to spur healthy debate in boardrooms, newsrooms and the Twitterverse.
5 Min Read•Aug 22•David Thomas
![CDK Elead CRM Is Loved by Customers at Brewbaker Auto Group](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2023-02%2F22-9602_Elead_Brewbaker_AG_Insights_banner.jpg%3Fitok%3D1C7WXypj&w=1080&q=75)
CDK Elead CRM Is Loved by Customers at Brewbaker Auto Group
CDK Elead seamlessly integrates with Brewbaker Auto Group’s entire CRM, increasing sales and efficiency.
1 Min Read•Aug 22•CDK Global
![Electric vehicles charging](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2023-01%2F22-7150-ev-blog.jpg%3Fitok%3DzlJ2mZGn&w=1080&q=75)
Automaker Rosters Showcase EVs
Nearly every brand now has an EV to sell, but is it a tipping point?
There is a serious debate on...
5 Min Read•Aug 19•David Thomas
![Do Customers Care About Connected Technology?](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2023-02%2FHero%20Image_0_0.png%3Fitok%3DdwhnYfDY&w=1080&q=75)
5 Ways to Maximize Your CRM Opportunities
CRM (customer relationship management) software is your dealership’s most versatile tool. It handles everything from marketing to lead nurturing and customer relationship building.
5 Min Read•Aug 17•CDK Global
![CDK Elead CRM Increases Sales and Efficiency for Rusnak Mercedes-Benz of Arcadia](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2023-01%2FHeroImage.png%3Fitok%3DcyTDEIrU&w=1080&q=75)
CDK Elead CRM Increases Sales and Efficiency for Rusnak Mercedes-Benz of Arcadia
As Sales Manager at Rusnack Mercedes-Benz of Arcadia, CA, Huy Nguyen knows full well that having an integrated CRM system is crucial to creating a better buying experience for his customers.
3 Min Read•Aug 12•CDK Global
![FTC Safeguards Rule: A Guide for Car Dealerships](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2023-01%2FGettyImages-1346929953%201-Recovered.png%3Fitok%3DP-dpQAmq&w=1080&q=75)
FTC Safeguards Rule: A Guide for Car Dealerships
From ransomware to data breaches, dealerships are under attack at unprecedented levels and
protecting your data has never been more important.
1 Min Read•Aug 8•CDK Global
![5 Car Sales Email Templates for Today’s Market](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2023-02%2FHero%20Image_0.png%3Fitok%3DpwdPShQj&w=1080&q=75)
5 Car Sales Email Templates for Today’s Market
Less inventory to sell also means that many salespeople are sitting idle right now. Why not put them to work sending targeted emails to customers and prospects?
4 Min Read•Aug 6•CDK Global
![Stay in Front of the Service Staffing Shortage](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2023-01%2F22-5150-AN-Aug-E-BOOK_BANNER.png%3Fitok%3D5Af1_LPM&w=1080&q=75)
Stay in Front of the Service Staffing Shortage
Staffing shortages are one of the biggest obstacles that dealerships are currently facing.
1 Min Read•Aug 4•CDK Global
![Security Starts at the Endpoint](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2023-01%2FImage3952.png%3Fitok%3DdZ1493om&w=1080&q=75)
Security Starts at the Endpoint
Endpoint security is the act of preventing unauthorized users from gaining entry into your valuable data and process systems.
5 Min Read•Aug 2•CDK Global