3 Min ReadOctober 23, 2023

Transparent Pricing’s Impact on Dealership Service Workflows

Transparent Pricing’s Impact on Dealership Service Workflows.

While each dealership is unique, offering an elevated customer experience is a common goal among most, if not all. According to the CDK Global Friction Points Study, 77% of dealers say improving customer experience is their most important business strategy and rightfully so. Research also shows that transparent pricing is the number one feature requested by service shoppers, and a single pricing database that’s accessible throughout the entire repair process is the key to providing a better customer experience.

Consistent Pricing Throughout the Entire Service Workflow

Multiple pricing databases can cause serious issues — for the dealership and customers. Not only does it take ongoing, continuous effort to keep them in sync, but it runs the risk of data errors leading to even more time spent for corrections as well as loss of productivity. Additionally, inconsistent prices may require overriding the repair order to align with what the customer or the parts department quoted. Accurate service and pricing information helps with selling efforts, optimizes service operations, and helps the team avoid slow-downs and duplication of efforts.

Real-Time Integration Provides Visibility to Parts Inventory

How often do advisors and technicians visit the Parts department to confirm if a part is in stock? Even if there’s stock, is it already reserved for another customer? How long will it be held or sitting on the shelf? When will additional stock be available? Answers to these questions can keep the customers waiting and interfere with the team’s productivity.

With an integrated pricing and parts database, advisors can get real-time information on stock availability as well as the associated labor costs for the repair so advisors can keep customers updated in a timely manner and get to their repair quickly.

Standardized Process With Predictable Pricing

As stated above, when different teams are working in different pricing systems, a customer could potentially be quoted one price from the Service advisor, another from the technician and yet another from the Parts department. Anytime anything is priced incorrectly — overpricing or underpricing — it’ll likely impact gross profit, especially if the customer has already received a quote that requires an invoice adjustment.

Transparent and consistent pricing throughout the workflow for both service teams and customers regardless of who quoted, supports the credibility of the dealership and helps build — and maintain — trust for the customer.

Deliver an Exceptional Customer Experience

How often do customers attempt to schedule a service appointment online or by phone but stop because there’s no pricing available or because a service advisor needs to gather pricing and parts availability? Customers get frustrated when they’re left on hold, which can impact Customer Satisfaction Index (CSI) scores. If you put the information in their hands while they schedule an appointment, or when you recommend additional services, you can address that top feature requested by service shoppers: transparent and consistent pricing.

Accurate parts and service information not only enables dealerships to operate seamlessly throughout the repair process but also provides customers with the service and pricing information they need to make informed decisions and develop trust in the dealer. An integrated single-pricing database can turn the service department into a well-oiled machine and keep customers coming back.

Related 

Top Five Service Features To Increase Retention

Share This

Jeanie Cairo
By Jeanie Cairo
Sr. Product Marketing Manager

Jeanie is enthusiastic about driving the success and profitability of Dealers’ Parts and Service departments by championing our solutions.

Recent Insights

Time to Roll Out Summer Sales and Service Campaigns.

Time to Roll Out Summer Sales and Service Campaigns

Whether you consider summer starting on Memorial Day, the last day of school, or the official start on June 20,...
4 Min ReadJun 13CDK Global
CDK Unveils Inaugural Dealership Workplace Study

CDK Unveils Inaugural Dealership Workplace Study

The automotive retail industry is known for long-held stereotypes about its workers and roles. To say it’s a misunderstood industry...
2 Min ReadJun 11CDK Global
Turn Service Customers Into Sales With C R M Equity Mining.

Turn Service Customers Into Sales With CRM Equity Mining

In the competitive world of automotive sales, dealerships are constantly looking for ways to increase their profits and maintain customer...
2 Min ReadJun 10Amber Good
How Dealership Service Departments Can Enhance the Customer Experience.

How Dealership Service Departments Can Enhance the Customer Experience

The spotlight is shining on delivering great customer experiences. In fact, 84% of dealers plan to increase their focus on...
4 Min ReadJun 6Don Zogg
 Car Buyers Visit More Dealerships in May

Car Buyers Visit More Dealerships in May

May was the second month in a row where 87% of car buyers CDK’s Research Team surveyed said buying their...
2 Min ReadJun 3David Thomas
Are E Vs Ready for the Summer Road trip?

Are EVs Ready for the Summer Road Trip?

The all-American pastime of the summer road trip is alive and well. The Transportation Department reported travel rose to over...
4 Min ReadMay 20CDK Global
Dealers Not Confident in O E M E CDK recently released the Dealers Face the EV Transition white paper, which details the pessimism many dealers feel about the electric future. A clear majority (65%) indeed admit to being pessimistic about EVs, and the paper delves into many of the reasons behind that number including the impact to the dealership’s revenue, consumer interest and more.   We also asked dealers about their confidence level in the EV strategy of their respective OEMs. Whether they hV Strategies.

Dealers Aren't Confident in OEM EV Strategies

CDK recently released the Dealers Face the EV Transition white paper, which details the pessimism many dealers feel about the...
2 Min ReadMay 13David Thomas
Bring Modern Convenience to the Showroom Floor.

Bring Modern Convenience to the Showroom Floor

In our technology-driven world, we’ve taken modern convenience to a whole-new level. Consumers expect to order what they need online...
3 Min ReadMay 9Steven Walker
What Dealers Say About the EV Transition

What Dealers Say About the EV Transition

As the electric vehicle revolution propels forward, dealers across the country are coming to terms with learning, selling and servicing...
1 Min ReadMay 6CDK Global
Three Dealership Accounting Woes and Fixes.

Three Dealership Accounting Woes and Fixes

Nothing can steer your auto dealership off course faster than poor accounting practices. And it’s not just about the importance...
4 Min ReadMay 6CDK Global