CDK Dealership Xperience

CDK Modern Retail Suite

Consumers expect all transactions to be more convenient. Surpass their expectations with this advanced suite for the CDK Dealership Xperience platform.

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couple looking at tablet in showroom

Raise Engagement and Revenue

Buy and Sell More Simply

Simplified workflows provide everything needed to manage deals, making it easier for consumers to buy and dealers to sell.

Empower Purchasers

Our flexible consumer experience meets consumers where they are and allows them the freedom to transact however and wherever they wish.

Keep Data Flowing

Streamlined data with an integrated back-end system for fast, accurate and seamless data flows.

CDK Modern Retail Suite Features

Connect the consumer-to-dealer buying journey into a single, unified transaction for a more satisfying experience across the board.

Give Customers Control

Our digital retail omnichannel feature ensures a continuous consumer journey that lets them drive the experience — from online to showroom.

Follow Every Lead

Take advantage of our lead response feature, which prevents your Sales team from missing opportunities by delivering actionable, quality messaging that reaches customers around the clock.

Grow Relationships

Our fully integrated, award-winning, easy-to-use Automotive CRM tools will keep your consumers fully engaged, and your retention and conversion efforts more productive.

Speed Up Trades

Make the trade-in appraisal process so simple it can be done remotely. Consumers share a photo, VIN and answer a few questions, and you can make a firm trade-in offer in minutes.

Higher Profits and Satisfaction


more earned per vehicle through omnichannel retailing1

1 Hour

shaved off customer time in the dealership by starting deals digitally2


saved in noncompliance fines annually3

1. CDK Global data; 2. CDK Roadster + NADA Dealer Impact Study, May 2021; 3. Total Dealer Compliance study

Modernize How You Buy and Sell

Contact Us and Let's Examine Your Dealership's Specific Needs

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Recent Insights

That’s a Wrap. Takeaways From N A D A 2024.

That’s a Wrap: Takeaways From NADA 2024

The camaraderie and partnership that comes with being at NADA were in full effect at this year’s show in Las...
3 Min ReadFeb 19CDK Global
Buyers Take the Wheel for Car Sales in 2024.

Buyers Take the Wheel for Car Sales in 2024

After three years of dramatic post-pandemic market swings, buyers in 2024 are poised to take back the wheel with plenty...
3 Min ReadFeb 13CDK Global
What’s the Key to Win the Automotive Service Wars.

What’s the Key to Win the Automotive Service Wars?

Although 2024 is shaping up to be a buyer’s market, new and used vehicles continue to be painfully expensive for...
3 Min ReadFeb 9David Thomas
Friction Points 2024

CDK Releases the Friction Points 2024 Study

The automotive industry has returned to somewhat of a pre-pandemic state at the end of 2023, but car buyers are...
1 Min ReadFeb 1CDK Global
The Game Changing Value of an Automotive C R M.

The Game-Changing Value of an Automotive CRM

The automotive industry is known for its love of acronyms and buzzwords. Most of the time we see dealers change...
4 Min ReadFeb 1Amber Good
Busting the Top Five Myths About the American Car Dealer.

Busting the Top Five Myths About the American Car Dealer

When you live and breathe the industry you work in, you tend to get a little protective of your colleagues...
5 Min ReadJan 29Barb Edson
Service Shopper 3 point 0 white paper.

What’s Changed in Service Shopper 3.0

Winning over a shopper is difficult for any type of retailer. Securing someone’s business looking to service their car however,...
1 Min ReadJan 12CDK Global
F and I Manager Tips. Hidden Opportunities in the Service Department.

F&I Manager Tips: Hidden Opportunities in the Service Dept

At first glance, the F&I and Service departments may seem worlds apart. Yet, both departments are critical linchpins in connecting...
4 Min ReadJan 12Saundi Crandall
New Cars Easier to Find, Bolstering Buyer Attitudes.

New Cars Easier to Find, Bolstering Buyer Attitudes

Car buyers raced against the clock to secure deals before the end of the year while inventories and incentives were...
2 Min ReadJan 3David Thomas
Pull Back the Curtain on Your Dealership’s F&I to Modernize the Car Sales Process.

Pull Back the Curtain on Your Dealership’s F&I to Modernize the Car Sales Process

Today’s car buyers value a fast, easy and convenient experience. Transactions have become faster over time due to tools like...
3 Min ReadDec 21Jason Swiech