CDK Dealership Xperience

CDK Modern Retail Suite

Consumers expect all transactions to be more convenient. Surpass their expectations with this advanced suite for the CDK Dealership Xperience platform.

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couple looking at tablet in showroom

Raise Engagement and Revenue

Buy and Sell More Simply

Simplified workflows provide everything needed to manage deals, making it easier for consumers to buy and dealers to sell.

Empower Purchasers

Our flexible consumer experience meets consumers where they are and allows them the freedom to transact however and wherever they wish.

Keep Data Flowing

Streamlined data with an integrated back-end system for fast, accurate and seamless data flows.

CDK Modern Retail Suite Features

Connect the consumer-to-dealer buying journey into a single, unified transaction for a more satisfying experience across the board.

Give Customers Control

Our digital retail omnichannel feature ensures a continuous consumer journey that lets them drive the experience — from online to showroom.

Follow Every Lead

Take advantage of our lead response feature, which prevents your Sales team from missing opportunities by delivering actionable, quality messaging that reaches customers around the clock.

Grow Relationships

Our fully integrated, award-winning, easy-to-use Automotive CRM tools will keep your consumers fully engaged, and your retention and conversion efforts more productive.

Speed Up Trades

Make the trade-in appraisal process so simple it can be done remotely. Consumers share a photo, VIN and answer a few questions, and you can make a firm trade-in offer in minutes.

Higher Profits and Satisfaction

+$575

more earned per vehicle through omnichannel retailing1

1 Hour

shaved off customer time in the dealership by starting deals digitally2

$792K

saved in noncompliance fines annually3

1. CDK Global data; 2. CDK Roadster + NADA Dealer Impact Study, May 2021; 3. Total Dealer Compliance study

Modernize How You Buy and Sell

Contact Us and Let's Examine Your Dealership's Specific Needs

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Recent Insights

Closing the Dealership Gender Gap.

Closing the Dealership Gender Gap

While women have an outsized influence on car purchase decisions, they’re a clear minority of car dealership employees. According to...
4 Min ReadSep 10CDK Global
Ease of Purchase Score Hits Record High in August.

Ease of Purchase Score Hits Record High in August

CDK has tracked how easy car buyers say it is to purchase a car for over two years. Last month...
2 Min ReadSep 4David Thomas
The Test Drive’s Enduring Value for Dealers.

The Test Drive’s Enduring Value for Dealers

If you had any doubt about the power of the test drive, a recent study* by CDK should put it...
4 Min ReadAug 28CDK Global
Generation Z Workers at Dealerships Want a 4 0 1 K and Feedback.

Gen Z Workers at Dealerships Want a 401K and Feedback

In the 2024 CDK Dealership Workplace Study, respondents told us how satisfied they were with their jobs and benefits. And...
3 Min ReadAug 26David Thomas
Car Buyers Will Hit the Top of Their Budget.

Car Buyers Will Hit the Top of Their Budget

There’s no question that a car’s price, and very often its monthly payment, often determines the car people buy. But...
3 Min ReadAug 22CDK Global
Car Sales. Shoppers Still Want Needs Assessment.

Car Sales: Shoppers Still Want a Needs Assessment

In a recent study focused on the car buyer journey*, CDK uncovered that dealership Sales staff are extremely good at...
2 Min ReadAug 20CDK Global
Three Misconceptions About Dealership Service Departments.

Three Misconceptions About Dealership Service Departments

Misconceptions about franchise car dealership Service departments persist despite industry efforts to change the conversation. You know how it goes:...
5 Min ReadAug 14Don Zogg
Enthusiasm for Selling EVs Closely Tied to Geography

Enthusiasm for Selling EVs Closely Tied to Geography

A surprisingly large number of U.S. auto dealers say their Sales staff aren't enthusiastic about selling EVs, according to the...
5 Min ReadJul 29CDK Global
The 2024 CDK Automotive Retail Industry Trend Report

The 2024 CDK Automotive Retail Industry Trend Report

From supply chain disruptions and volatile interest rates to staffing woes and inflation, 2023 was a year rife with perpetual...
1 Min ReadJul 22CDK Global
Does Your Dealership  Staff Know Their Stuff When It Comes to Selling E Vs?

Does Your Staff Know Their Stuff When It Comes to Selling EVs?

Electric vehicles make up a small percentage of the auto market today, and their adoption has had its ups and...
3 Min ReadJul 17CDK Global