CDK Dealership Xperience

CDK Modern Retail Suite

Consumers expect all transactions to be more convenient. Surpass their expectations with this advanced suite for the CDK Dealership Xperience platform.

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couple looking at tablet in showroom

Raise Engagement and Revenue

Buy and Sell More Simply

Simplified workflows provide everything needed to manage deals, making it easier for consumers to buy and dealers to sell.

Empower Purchasers

Our flexible consumer experience meets consumers where they are and allows them the freedom to transact however and wherever they wish.

Keep Data Flowing

Streamlined data with an integrated back-end system for fast, accurate and seamless data flows.

CDK Modern Retail Suite Features

Connect the consumer-to-dealer buying journey into a single, unified transaction for a more satisfying experience across the board.

Give Customers Control

Our digital retail omnichannel feature ensures a continuous consumer journey that lets them drive the experience — from online to showroom.

Follow Every Lead

Take advantage of our lead response feature, which prevents your Sales team from missing opportunities by delivering actionable, quality messaging that reaches customers around the clock.

Grow Relationships

Our fully integrated, award-winning, easy-to-use Automotive CRM tools will keep your consumers fully engaged, and your retention and conversion efforts more productive.

Speed Up Trades

Make the trade-in appraisal process so simple it can be done remotely. Consumers share a photo, VIN and answer a few questions, and you can make a firm trade-in offer in minutes.

Higher Profits and Satisfaction

+$575

more earned per vehicle through omnichannel retailing1

1 Hour

shaved off customer time in the dealership by starting deals digitally2

$792K

saved in noncompliance fines annually3

1. CDK Global data; 2. CDK Roadster + NADA Dealer Impact Study, May 2021; 3. Total Dealer Compliance study

Modernize How You Buy and Sell

Contact Us and Let's Examine Your Dealership's Specific Needs

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Recent Insights

Time to Roll Out Summer Sales and Service Campaigns.

Time to Roll Out Summer Sales and Service Campaigns

Whether you consider summer starting on Memorial Day, the last day of school, or the official start on June 20,...
4 Min ReadJun 13CDK Global
CDK Unveils Inaugural Dealership Workplace Study

CDK Unveils Inaugural Dealership Workplace Study

The automotive retail industry is known for long-held stereotypes about its workers and roles. To say it’s a misunderstood industry...
2 Min ReadJun 11CDK Global
Turn Service Customers Into Sales With C R M Equity Mining.

Turn Service Customers Into Sales With CRM Equity Mining

In the competitive world of automotive sales, dealerships are constantly looking for ways to increase their profits and maintain customer...
2 Min ReadJun 10Amber Good
How Dealership Service Departments Can Enhance the Customer Experience.

How Dealership Service Departments Can Enhance the Customer Experience

The spotlight is shining on delivering great customer experiences. In fact, 84% of dealers plan to increase their focus on...
4 Min ReadJun 6Don Zogg
 Car Buyers Visit More Dealerships in May

Car Buyers Visit More Dealerships in May

May was the second month in a row where 87% of car buyers CDK’s Research Team surveyed said buying their...
2 Min ReadJun 3David Thomas
Are E Vs Ready for the Summer Road trip?

Are EVs Ready for the Summer Road Trip?

The all-American pastime of the summer road trip is alive and well. The Transportation Department reported travel rose to over...
4 Min ReadMay 20CDK Global
Dealers Not Confident in O E M E CDK recently released the Dealers Face the EV Transition white paper, which details the pessimism many dealers feel about the electric future. A clear majority (65%) indeed admit to being pessimistic about EVs, and the paper delves into many of the reasons behind that number including the impact to the dealership’s revenue, consumer interest and more.   We also asked dealers about their confidence level in the EV strategy of their respective OEMs. Whether they hV Strategies.

Dealers Aren't Confident in OEM EV Strategies

CDK recently released the Dealers Face the EV Transition white paper, which details the pessimism many dealers feel about the...
2 Min ReadMay 13David Thomas
Bring Modern Convenience to the Showroom Floor.

Bring Modern Convenience to the Showroom Floor

In our technology-driven world, we’ve taken modern convenience to a whole-new level. Consumers expect to order what they need online...
3 Min ReadMay 9Steven Walker
What Dealers Say About the EV Transition

What Dealers Say About the EV Transition

As the electric vehicle revolution propels forward, dealers across the country are coming to terms with learning, selling and servicing...
1 Min ReadMay 6CDK Global
Three Dealership Accounting Woes and Fixes.

Three Dealership Accounting Woes and Fixes

Nothing can steer your auto dealership off course faster than poor accounting practices. And it’s not just about the importance...
4 Min ReadMay 6CDK Global