All Insights
Advanced Vehicle Lookup API Leaves Outdated VIN Decoders Behind
As today’s digital-savvy shoppers do more of their new and used vehicle shopping online, they need access to quick and accurate vehicle information.
3 Min Read•May 5•CDK Global
Five Factors to Consider Before Every Technology Investment
They’re the considerations that help determine the success of every dealership solution and supplier relationship. But all too often, they get buried beneath a landslide of technical info.
1 Min Read•Apr 25•CDK Global
4 Outbound Customer Retention Strategies for Sales and Service
Successful dealers are pivoting towards repeat customers as the focus of outbound sales and service campaigns.
6 Min Read•Apr 14•CDK Global
Notable Trends at NADA 2022
NADA 2022 conversations we were able to have with colleagues in person were more informative and even more exciting than we expected.
4 Min Read•Apr 4•CDK Global
Look to Your Vendors for Sales Training
Today's automotive sales training often delivers a poor experience, simply because the programs were not designed with modern retailing in...
2 Min Read•Mar 28•CDK Global
When It Comes to Customer Satisfaction and Productivity, Lacombe Ford Leads the Way
Read how this family-owned dealership in Alberta, Canada raised its dollars per RO, racked up an astonishing 107% customer retention rate, and earned the coveted President’s Award 15 times in a row. Hint: they rely on Ford Service Lane Technology.
1 Min Read•Mar 28•CDK Global
Do Customers Care About Connected Technology?
We asked. And they told us everything - Including which connected services would bring them into your Service department. Help your whole dealership leverage consumer interest to maximize your profits.
1 Min Read•Mar 25•CDK Global
Three Tips for Selling Your Vehicle Pipeline and Special Orders
There’s a shift underway from selling stock to selling pipeline and special orders, and this may be the new normal. Experts predict vehicle shortages will last through 2022.
4 Min Read•Mar 25•CDK Global
Upskill Your Phone Handling
Phone calls are often the first interaction customers have with your dealership. How you handle these calls determines whether or not they want to do business with you.
5 Min Read•Mar 24•CDK Global
Maximize Customer Interest in Connected Car Technology for Your Service Department
When customers understand the promise of connected vehicles and are aware that your Service department can provide them with connected vehicle services, you have the formula for greater business success. But why stop there? There are additional actions you can take to maximize customer interest and increase your profits.
4 Min Read•Mar 17•Kim Saylor
Connected Vehicle Technology Awareness Can Change Customer Attitudes Toward Dealerships
Despite how widespread connected vehicle technology has already become, there’s a lack of clear understanding about it by consumers —...
4 Min Read•Mar 17•Kim Saylor
Connected Car Data — The Answer to Better Customer Experiences
The first generation of connected cars actually arrived decades ago. The primary purpose then was to get emergency help if...
4 Min Read•Mar 17•CDK Global
