Marketing Solutions

Maximize your dealerships data to increase customer retention and profitability.

Request a Demo
sales person showing man and woman around car dealership

Maximize Your Database

Drive incremental sales and service repair orders through strategic marketing campaigns.

Increase Inventory

Acquiring pre-owned inventory through your service drive saves time and money.

Loyalty and Retention

Retention starts by knowing your customers and engaging them at the right time with messages that elicit action.

Leverage Smarter Marketing Campaigns

Targeted Audiences

Create a specific audience with a dynamic search tool using 60 different data points.

More Service Opportunities

Service business fuels dealerships. Keep your Service lanes full consistently by knowing which customers are in a position for repairs.

Sell with AI Assisted Equity Mining

Predictive modeling provides dealers a marketing list of opportunities with a scoring model of propensity to buy based on multiple data points and customer-specific purchase cycles

Marketing built into your Workflows

Easy-to-use dashboards feature click-to-call, text messaging and email for personalized direct communications.

Increase Sales Opportunities

Contact Us and Let’s Explore Your Dealership’s Specific Needs

Request a Demo

Recent Insights

Are Dealers Moving to Where the Car Sales Are?

Are Dealers Moving to Where the Car Sales Are?

As we approach the midpoint of the 2020s, the U.S. auto retail landscape looks markedly different from just five years...
3 Min ReadAug 21CDK Global
Consultants Help Dealers Identify Improvements  to Increase Efficiency and Profit

Consultants Help Dealers Identify Improvements to Increase Efficiency and Profit

There is no denying the significant investment car dealers make with the software that runs their stores. But most dealerships...
4 Min ReadAug 19CDK Global
Leasing’s New Life as Monthly Payments Get Squeezed.

Leasing's New Life as Monthly Payments Get Squeezed

Leasing isn’t new. But as the market tightens and sale prices and MSRPs begin to rise there is renewed interest...
3 Min ReadAug 14CDK Global
C D K Research Uncovers the Truth About E V Ownership in 2025.

CDK Research Uncovers the Truth About EV Ownership in 2025

Electric vehicles have been a hot topic in the industry for nearly a decade. Today, the end of EV incentives...
2 Min ReadAug 7CDK Global
Four Requirements for Modern Dealer Appraisal Software in 2025.

4 Requirements for Modern Dealer Appraisal Software in 2025

Appraisals are an essential step in dealership processes. Even in today’s market where many dealers are offering top dollar for...
4 Min ReadAug 5CDK Global
Car Buying Process Rebounds in July

Car-Buying Process Rebounds in July

June saw the biggest drop and lowest score in the history of our Ease of Purchase scorecard. Luckily, there was...
3 Min ReadAug 4David Thomas
Three Ways Dealers Use Automotive Inventory Management Software.

3 Ways Dealers Use Automotive Inventory Management Software

Not too long ago, CDK conducted an informal survey of dealerships to see what inventory concerns plague them most. Some...
4 Min ReadJul 30CDK Global
How COVID 19 Strategies Can Help Dealers Pivot in 2025.

How COVID-19 Strategies Can Help Dealers Pivot in 2025

If the word of the year in 2020 was unprecedented, the word of 2025 may very well be tariff. Tariffs...
3 Min ReadJul 28CDK Global
The Evolving Role of the E V Salesperson in 2025.

The Evolving Role of the EV Salesperson in 2025

According to CDK data, vehicle satisfaction declined as electric vehicle buyers shifted from innovators and early adopters to the early...
4 Min ReadJul 23CDK Global
How Generations Like to Buy Electric Vehicles. Online versus In Person.

How Generations Like To Buy EVs: Online vs. In Person

Today, the automotive retail landscape is evolving at an unprecedented pace, with vehicle technology, consumer preference and politics playing crucial...
3 Min ReadJul 17CDK Global