Marketing Solutions

Maximize your dealerships data to increase customer retention and profitability.

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sales person showing man and woman around car dealership

Maximize Your Database

Drive incremental sales and service repair orders through strategic marketing campaigns.

Increase Inventory

Acquiring pre-owned inventory through your service drive saves time and money.

Loyalty and Retention

Retention starts by knowing your customers and engaging them at the right time with messages that elicit action.

Leverage Smarter Marketing Campaigns

Targeted Audiences

Create a specific audience with a dynamic search tool using 60 different data points.

More Service Opportunities

Service business fuels dealerships. Keep your Service lanes full consistently by knowing which customers are in a position for repairs.

Sell with AI Assisted Equity Mining

Predictive modeling provides dealers a marketing list of opportunities with a scoring model of propensity to buy based on multiple data points and customer-specific purchase cycles

Marketing built into your Workflows

Easy-to-use dashboards feature click-to-call, text messaging and email for personalized direct communications.

Increase Sales Opportunities

Contact Us and Let’s Explore Your Dealership’s Specific Needs

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Recent Insights

Half of Car Shoppers Swayed by Tariffs.

Half of Car Shoppers Swayed by Tariffs

The impact of tariffs on the automotive sector has led to elevated prices and uncertainty around supply chains and other...
3 Min ReadJan 6CDK Global
How Dominant Is AI at the Dealership?

How Dominant Is AI at the Dealership?

The conversation around AI in automotive retail has shifted quickly from speculation and curiosity to reality. According to CDK’s latest...
1 Min ReadJan 6CDK Global
End of Year Woes Drag Down Ease of Purchase Scores

End of Year Woes Drag Down Ease of Purchase Scores

December saw more car buyers traveling to more dealers to find the vehicle they wanted only to end up having...
3 Min ReadJan 5David Thomas
Mobile Service. The High Stakes Opportunity Reshaping Automotive Maintenance.

Mobile Service: The High-Stakes Opportunity Reshaping Automotive Maintenance

Mobile service has taken over a large part of the Fixed Operations conversation this year. From NADA to the results...
3 Min ReadDec 17CDK Global
New Study Reveals Sharp Shift on Electric Vehicles.

New Study Reveals Sharp Shift on EVs

The automotive landscape is shifting, and electric vehicles are at the center of the conversation. CDK’s latest study, Car Shopper...
2 Min ReadDec 11CDK Global
Who's Who in a Car Dealership Back Office.

Who's Who in a Car Dealership Back Office

The Back Office at a car dealership is where essential operations happen behind the scenes. While the Front Office focuses...
3 Min ReadDec 10CDK Global
How F and I Provides Dealers Steady Revenue in Volatile Times.

How F&I Provides Dealers Steady Revenue in Volatile Times

Car sales got off to a strong start in 2025 but tapered as the end of the year approaches. New...
3 Min ReadDec 5CDK Global
The Rise of In Transit Vehicle Purchases.

The Rise of In-Transit Vehicle Purchases

In-transit purchases have hovered around 20% throughout 2025, peaking at 29% in August, and hit 23% in November. While spikes...
4 Min ReadDec 3CDK Global
Ease of Purchase Plummets in November

Ease of Purchase Plummets in November

The term “unprecedented” has been used a lot in recent years. When it comes to November’s Ease of Purchase scorecard,...
4 Min ReadDec 1David Thomas
Coffman Truck Sales. A Legacy of Family and Growth Powered by C D K.

Coffman Truck Sales: A Legacy of Family and Growth Powered by CDK

Founded in 1946 by three brothers in Plano, Illinois, Coffman Truck Sales began as a small repair shop. By 1949,...
2 Min ReadDec 1CDK Global