Marketing Solutions

Maximize your dealerships data to increase customer retention and profitability.

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sales person showing man and woman around car dealership

Maximize Your Database

Drive incremental sales and service repair orders through strategic marketing campaigns.

Increase Inventory

Acquiring pre-owned inventory through your service drive saves time and money.

Loyalty and Retention

Retention starts by knowing your customers and engaging them at the right time with messages that elicit action.

Leverage Smarter Marketing Campaigns

Targeted Audiences

Create a specific audience with a dynamic search tool using 60 different data points.

More Service Opportunities

Service business fuels dealerships. Keep your Service lanes full consistently by knowing which customers are in a position for repairs.

Sell with AI Assisted Equity Mining

Predictive modeling provides dealers a marketing list of opportunities with a scoring model of propensity to buy based on multiple data points and customer-specific purchase cycles

Marketing built into your Workflows

Easy-to-use dashboards feature click-to-call, text messaging and email for personalized direct communications.

Increase Sales Opportunities

Contact Us and Let’s Explore Your Dealership’s Specific Needs

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Recent Insights

How F and I Provides Dealers Steady Revenue in Volatile Times.

How F&I Provides Dealers Steady Revenue in Volatile Times

Car sales got off to a strong start in 2025 but tapered as the end of the year approaches. New...
3 Min ReadDec 5CDK Global
The Rise of In Transit Vehicle Purchases.

The Rise of In-Transit Vehicle Purchases

In-transit purchases have hovered around 20% throughout 2025, peaking at 29% in August, and hit 23% in November. While spikes...
4 Min ReadDec 3CDK Global
Ease of Purchase Plummets in November

Ease of Purchase Plummets in November

The term “unprecedented” has been used a lot in recent years. When it comes to November’s Ease of Purchase scorecard,...
4 Min ReadDec 1David Thomas
Coffman Truck Sales. A Legacy of Family and Growth Powered by C D K.

Coffman Truck Sales: A Legacy of Family and Growth Powered by CDK

Founded in 1946 by three brothers in Plano, Illinois, Coffman Truck Sales began as a small repair shop. By 1949,...
2 Min ReadDec 1CDK Global
What Dealerships Need To Know About Gen Z Employees in 2025.

What Dealerships Need To Know About Gen Z Employees in 2025

Every generation brings something different to the workplace. Generation Z — those born between 1997 and 2012 — now makes...
3 Min ReadNov 25CDK Global
C D K Vehicle Inventory Suite. Faster Listings Better Margins.

CDK Vehicle Inventory Suite: Faster Listings, Better Margins

In today’s fast-paced automotive retail environment, efficiency and accuracy in inventory management are more critical than ever. The CDK Vehicle...
3 Min ReadNov 24CDK Global
How Dealership Inventory Management Tools Assist in Uncertain Markets.

How Dealership Inventory Management Tools Assist in Uncertain Markets

Inventory is an ever-evolving puzzle. The industry could be one chip shortage away from a drop in new inventory reaching...
3 Min ReadNov 21CDK Global
How Training and Development Drive Success in Dealerships.

How Training and Development Drives Success in Dealerships

Today’s workplace requires a forever-student mentality, and automotive dealerships aren’t exceptions. The days of “set-it-and-forget-it” thinking are over for employees...
3 Min ReadNov 19CDK Global
Cybersecurity at the Dealership in 2025. Closing the Confidence Gap in a High Risk Landscape.

Cybersecurity at the Dealership in 2025: Closing the Confidence Gap in a High-Risk Landscape

As cyberthreats continue to evolve, car dealerships remain vulnerable despite growing awareness and investment. CDK’s State of Dealership Cybersecurity 2025...
1 Min ReadNov 17CDK Global
High Interest Rates Hampered Half of Car Shoppers.

High Interest Rates Hampered Half of Car Shoppers

Slowly but surely interest rates at the federal level and at dealerships are starting to come down. Affordability is that...
2 Min ReadNov 13CDK Global