Comparing Intelligence Suite and Intelligence Suite Pro

Every dealership uses data a little differently. Some teams want consistent, ready-to-use reporting that keeps everyone aligned day-to-day. Others want more flexibility to shape reports, explore data in new ways, or combine multiple sources into a single,  cohesive view. 

CDK offers two options to support those needs: Intelligence Suite and Intelligence Suite Pro. Both are designed to help dealers make clearer, more confident decisions. The difference comes down to how much customization and control your team wants when working with data. 

A Strong Foundation for Dealership Reporting 

Intelligence Suite brings dealership data together across Sales, Service, Parts and Finance, giving teams a shared view of performance and trends. It’s designed to answer everyday questions quickly and consistently, without adding complexity. 

Dealers use Intelligence Suite to: 

• Monitor performance across departments and rooftops 
• Compare results against benchmarks and historical trends 
• Use AI-driven projections to anticipate outcomes and spot issues sooner 
• Drill into transaction-level detail when questions arise 
• Collaborate using notes, messaging and shared views 
• See when data was last refreshed and where it comes from 

For many dealerships, Intelligence Suite provides everything needed to confidently run their business. It delivers clear insights in a format teams can trust and act on. 

When More Flexibility Becomes Important 

As dealership operations evolve, some teams need additional ways to work with their data. Intelligence Suite Pro was introduced to support those needs. 

Pro builds on the same Intelligence Suite foundation, adding flexibility for teams to upload, customize and visualize their data so they can uncover deeper insights that drive real results.

With Intelligence Suite Pro, dealers can: 

• Work with underlying data beyond standard views 
• Create custom calculations and reports aligned to their business goals 
• Develop metrics that are specific to how each dealer measures success
• Build unlimited custom reports
• Upload and blend non-CDK data with CDK data 
• Build dashboards tailored to specific roles, stores or leadership needs

These capabilities are often helpful for dealer groups, analysts or teams managing more complex reporting requirements. 

What Stays Consistent Across Both 

Both Intelligence Suite and Intelligence Suite Pro include the same core analytics experience. Dealers have access to enterprisewide reporting, benchmarking, AI-driven insights, projections and transaction-level drill-downs regardless of which option they choose. 

The difference isn't about access to insights. It’s about how much flexibility your team wants when shaping and extending those insights. 

How To Think About the Right Fit 

Choosing between Intelligence Suite and Intelligence Suite Pro depends on how your team uses data today and what you expect to need going forward. 

• Intelligence Suite is a strong fit for dealers who want consistent, ready-to-use reporting with minimal configuration. 
• Intelligence Suite Pro works well for teams that need custom reporting, advanced analysis or the ability to bring in external data sources. 

Both options are available independently. Intelligence Suite remains a complete solution on its own, with Pro offering additional flexibility when needed. 

Frequently Asked Questions 

Is Intelligence Suite still available without Pro? 
Yes. Intelligence Suite continues to be available as its own solution and meets the reporting and analytics needs of many dealerships. 

Can someone build the reports for me? 
Yes. Intelligence Suite Consulting services can build reports for you. It saves dealers time and allows dealers to focus on selling and not building reports.

Do you need Intelligence Suite to use Pro? 
No. Intelligence Suite Pro can be purchased on its own. It includes the Intelligence Suite foundation, along with additional flexibility and customization. 

Can you start with Intelligence Suite and upgrade to Pro later? 
Yes.  

Is Pro required for AI insights or projections? 
No. AI-driven insights, projections, benchmarking and performance analytics are included in Intelligence Suite. Pro expands how those insights can be customized and combined with other data sources. 

Who typically benefits most from Pro? 
Dealer groups, analysts and leadership teams that want more flexibility in how reports and dashboards are built, customized and shared.