Omnichannel Storefront
Provide customers with a modern digital retailing experience and prepare for omnichannel commerce that lets you evolve your business at your own pace.

Omnichannel Storefront
Omnichannel Storefront gives you built-in remote selling and showroom tools* for efficient, end-to-end digital transactions—whether customers are at home or at the dealership.
Omnichannel Storefront Online
Deliver an engaging, streamlined online car-buying experience with Omnichannel Storefront Online*.
**Remote-Selling and showroom tools only available with Omnichannel Storefront
Digital Retailing Drives Profitability
73%
of dealers make the same or more F&I profit with digital retailing.*
82%
when they use it with every customer.*
Source: *Dealer Impact Study May 2020
Get Started With Digital Retailing
Contact Us and Let’s Explore Your Dealership’s Specific Needs
Recent Insights

Converting Used Car Buyers to New
It happens every day: A customer shows up on your lot with a saved listing for a specific pre-owned vehicle....
4 Min Read•Sep 4•CDK Global

Car Buyer Rush Leaves Mixed Results at the Dealership
Car dealers are seeing a return to normal in terms of how buyers are finding the purchase process easy but...
2 Min Read•Sep 2•David Thomas

How Machine Learning Helps Dealerships Price and Manage Inventory
Over half of dealers struggle to price used vehicles with confidence, and 62% say pricing prevents them from achieving financial...
3 Min Read•Aug 28•CDK Global

How Dealership Tech Training Improves Vehicle Delivery Experience and Customer Satisfaction
Vehicle delivery isn't the end of the purchase process; it's the beginning of ownership, and it's essential that this journey...
4 Min Read•Aug 26•CDK Global

Are Dealers Moving to Where the Car Sales Are?
As we approach the midpoint of the 2020s, the U.S. auto retail landscape looks markedly different from just five years...
3 Min Read•Aug 21•CDK Global

Consultants Help Dealers Identify Improvements To Increase Efficiency and Profit
There is no denying the significant investment car dealers make with the software that runs their stores. But most dealerships...
4 Min Read•Aug 19•CDK Global

Leasing's New Life as Monthly Payments Get Squeezed
Leasing isn’t new. But as the market tightens and sale prices and MSRPs begin to rise there is renewed interest...
3 Min Read•Aug 14•CDK Global

CDK Research Uncovers the Truth About EV Ownership in 2025
Electric vehicles have been a hot topic in the industry for nearly a decade. Today, the end of EV incentives...
2 Min Read•Aug 7•CDK Global

4 Requirements for Modern Dealer Appraisal Software in 2025
Appraisals are an essential step in dealership processes. Even in today’s market where many dealers are offering top dollar for...
4 Min Read•Aug 5•CDK Global

Car-Buying Process Rebounds in July
June saw the biggest drop and lowest score in the history of our Ease of Purchase scorecard. Luckily, there was...
3 Min Read•Aug 4•David Thomas