Multi-Brand Marketplace

By driving traffic to an online marketplace, buyers can shop cross-brand inventory and build deals. Extend the power of Multibrand Marketplace across your enterprise.

Omnichannel Storefront required.

Request a Demo
Multi-Brand Marketplace

Commerce Enabled

Transform your dealer group site into a fully interactive marketplace. Car buyers can start building car deals and seamlessly complete them on your Omnichannel Store page or in your showroom.

Cross-Brand Inventory

Allow customers to shop your dealer group’s entire portfolio of cross-brand inventory to find the ride that’s right for them and then make it their own.

More Efficient to Market

Drive traffic more efficiently by pooling your dealer group’s marketing dollars in one robust automotive marketplace.

Fully Loaded

Comes with everything customers need to begin fully transacting from your group site.

Deal-Building Tools

Empower customers to build their own deal right from your Multibrand Marketplace. Then instantly pick up where they left off in your Omnichannel Store or in the showroom.

Multiple Payment Options

Let customers choose how they want to pay and show them exactly what they’ll owe for their vehicle (including taxes, fees and discounts applied).

Easy Trade Valuation

Enable customers to get a firm offer on their trade-in vehicle and determine their loan payoff using our Trade Valuation tool, or a trade solution of your choice*.

* The following third-party trade solutions are available for integration: AutoHub, Edmunds TMV, Kelley Blue Book ICO, Kelley Blue Book Trade-In Value, TradePending, TrueCar.

Service and Protection

Drive more revenue by prominently promoting your service and protection plans throughout the car-shopping experience.

Accessorize

Entice car buyers with add-ons — from cargo nets to cross bars — and watch your profits grow.

Secure Credit Application

Enable car buyers to submit an online credit application and upload a photo of their driver’s license. Everything’s encrypted and secured by two-factor authentication.

Get the Power of Our Platform

Contact Us and Let’s Explore Your Dealership’s Specific Needs

Request a Demo

Recent Insights

Closing the Dealership Gender Gap.

Closing the Dealership Gender Gap

While women have an outsized influence on car purchase decisions, they’re a clear minority of car dealership employees. According to...
4 Min ReadSep 10CDK Global
Ease of Purchase Score Hits Record High in August.

Ease of Purchase Score Hits Record High in August

CDK has tracked how easy car buyers say it is to purchase a car for over two years. Last month...
2 Min ReadSep 4David Thomas
The Test Drive’s Enduring Value for Dealers.

The Test Drive’s Enduring Value for Dealers

If you had any doubt about the power of the test drive, a recent study* by CDK should put it...
4 Min ReadAug 28CDK Global
Generation Z Workers at Dealerships Want a 4 0 1 K and Feedback.

Gen Z Workers at Dealerships Want a 401K and Feedback

In the 2024 CDK Dealership Workplace Study, respondents told us how satisfied they were with their jobs and benefits. And...
3 Min ReadAug 26David Thomas
Car Buyers Will Hit the Top of Their Budget.

Car Buyers Will Hit the Top of Their Budget

There’s no question that a car’s price, and very often its monthly payment, often determines the car people buy. But...
3 Min ReadAug 22CDK Global
Car Sales. Shoppers Still Want Needs Assessment.

Car Sales: Shoppers Still Want a Needs Assessment

In a recent study focused on the car buyer journey*, CDK uncovered that dealership Sales staff are extremely good at...
2 Min ReadAug 20CDK Global
Three Misconceptions About Dealership Service Departments.

Three Misconceptions About Dealership Service Departments

Misconceptions about franchise car dealership Service departments persist despite industry efforts to change the conversation. You know how it goes:...
5 Min ReadAug 14Don Zogg
Enthusiasm for Selling EVs Closely Tied to Geography

Enthusiasm for Selling EVs Closely Tied to Geography

A surprisingly large number of U.S. auto dealers say their Sales staff aren't enthusiastic about selling EVs, according to the...
5 Min ReadJul 29CDK Global
The 2024 CDK Automotive Retail Industry Trend Report

The 2024 CDK Automotive Retail Industry Trend Report

From supply chain disruptions and volatile interest rates to staffing woes and inflation, 2023 was a year rife with perpetual...
1 Min ReadJul 22CDK Global
Does Your Dealership  Staff Know Their Stuff When It Comes to Selling E Vs?

Does Your Staff Know Their Stuff When It Comes to Selling EVs?

Electric vehicles make up a small percentage of the auto market today, and their adoption has had its ups and...
3 Min ReadJul 17CDK Global