Multi-Brand Marketplace

By driving traffic to an online marketplace, buyers can shop cross-brand inventory and build deals. Extend the power of Multibrand Marketplace across your enterprise.

Omnichannel Storefront required.

Request a Demo
Multi-Brand Marketplace

Commerce Enabled

Transform your dealer group site into a fully interactive marketplace. Car buyers can start building car deals and seamlessly complete them on your Omnichannel Store page or in your showroom.

Cross-Brand Inventory

Allow customers to shop your dealer group’s entire portfolio of cross-brand inventory to find the ride that’s right for them and then make it their own.

More Efficient to Market

Drive traffic more efficiently by pooling your dealer group’s marketing dollars in one robust automotive marketplace.

Fully Loaded

Comes with everything customers need to begin fully transacting from your group site.

Deal-Building Tools

Empower customers to build their own deal right from your Multibrand Marketplace. Then instantly pick up where they left off in your Omnichannel Store or in the showroom.

Multiple Payment Options

Let customers choose how they want to pay and show them exactly what they’ll owe for their vehicle (including taxes, fees and discounts applied).

Easy Trade Valuation

Enable customers to get a firm offer on their trade-in vehicle and determine their loan payoff using our Trade Valuation tool, or a trade solution of your choice*.

* The following third-party trade solutions are available for integration: AutoHub, Edmunds TMV, Kelley Blue Book ICO, Kelley Blue Book Trade-In Value, TradePending, TrueCar.

Service and Protection

Drive more revenue by prominently promoting your service and protection plans throughout the car-shopping experience.

Accessorize

Entice car buyers with add-ons — from cargo nets to cross bars — and watch your profits grow.

Secure Credit Application

Enable car buyers to submit an online credit application and upload a photo of their driver’s license. Everything’s encrypted and secured by two-factor authentication.

Get the Power of Our Platform

Contact Us and Let’s Explore Your Dealership’s Specific Needs

Request a Demo

Recent Insights

C R M Reporting. The Key to Success.

CRM Reporting: The Key to Success

Dealers are focused on every lead and every opportunity that comes through their dealership now more than ever. Without clearly...
3 Min ReadOct 11Amber Good
Buyers Point to a Faster Purchase Process in September.

Buyers Point to a Faster Purchase Process in September

The record witnessed with the CDK Ease of Purchase score in August wasn’t repeated in September despite higher inventory levels...
2 Min ReadOct 7David Thomas
Are Retirement Benefits the Answer to Hiring Challenges?

Are Retirement Benefits the Answer to Hiring Challenges?

Hiring and retaining talent is one of the most challenging tasks for dealerships. While a career in automotive offers a...
3 Min ReadOct 1CDK Global
Car Price Negotiation Is Essential for Shoppers and Dealers.

Car Price Negotiation: Essential for Shoppers and Dealers

Haggling, at least for the average consumer, may reach its zenith in the car-shopping process. However, that doesn't mean that...
3 Min ReadSep 27CDK Global
How Dealers Can Win With Trade In Value.

How Dealers Can Win With Trade-In Value

Nearly two-thirds (65%) of car shoppers surveyed in recent study* by CDK said that they ultimately decided to purchase from...
3 Min ReadSep 24CDK Global
The Hybrid Approach Is Popular for Car Purchases.

The Hybrid Approach Is Popular … for Car Purchases

There’s a lot of discussion about hybrid vehicles having a moment. But when it comes to buying a car, more...
3 Min ReadSep 19CDK Global
Closing the Dealership Gender Gap.

Closing the Dealership Gender Gap

While women have an outsized influence on car purchase decisions, they’re a clear minority of car dealership employees. According to...
4 Min ReadSep 10CDK Global
Ease of Purchase Score Hits Record High in August.

Ease of Purchase Score Hits Record High in August

CDK has tracked how easy car buyers say it is to purchase a car for over two years. Last month...
2 Min ReadSep 4David Thomas
The Test Drive’s Enduring Value for Dealers.

The Test Drive’s Enduring Value for Dealers

If you had any doubt about the power of the test drive, a recent study* by CDK should put it...
4 Min ReadAug 28CDK Global
Generation Z Workers at Dealerships Want a 4 0 1 K and Feedback.

Gen Z Workers at Dealerships Want a 401K and Feedback

In the 2024 CDK Dealership Workplace Study, respondents told us how satisfied they were with their jobs and benefits. And...
3 Min ReadAug 26David Thomas