You can’t improve car buying if you don’t know what’s holding it back. CDK recently partnered with NADA Academy to determine the greatest pain points in the process both for consumers and dealers.
When dealers first started using TruVideo to share Service videos, the goal was to help customers better see and understand the repairs that were needed on their vehicle.
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Over the last 25 years, businesses have seen data and analytics measure engagement, sentiment and conversion on websites and social media.
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Listen up, automotive industry: You’re no longer the boys club you once were. Women’s numbers are increasing at dealerships nationwide and making a mark at every level — all the way to the top.
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Whether they're tapping to pay with a physical card, using a digital wallet on their smartphone or wearable, or paying with a QR code, the way consumers are paying in person continues to move in one direction: contactless. Are you moving with them?
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