All Insights

A Case for Systems Integration
You can’t improve car buying if you don’t know what’s holding it back. CDK recently partnered with NADA Academy to determine the greatest pain points in the process both for consumers and dealers.
1 Min Read•Mar 8•CDK Global

The Pros and Cons of an External BDC for Auto Dealerships
A Business Development Center, or a BDC, is a separate department of the dealership that focuses on bringing in Sales and Service business.
4 Min Read•Feb 23•CDK Global

5 Best Practices for Automotive Sales Managers
Automotive Sales Managers are responsible for building, cultivating and managing their Sales team.
4 Min Read•Feb 22•CDK Global

5 Habits of a Successful BDC Manager
BDC Managers understand the importance of their role and cultivate habits that push their agents to succeed.
3 Min Read•Feb 21•CDK Global

Give Customers the Gift of Time
How many people still work the typical 9 to 5? If you’re like many Americans, odds are you’re working more...
4 Min Read•Feb 9•Jeff Beals

How AI Will Take Strategic Data-Driven Marketing to the Next Level
Compared to other retail industries, auto dealerships have been slow to adopt data-driven marketing. Small- to mid-size dealerships often lack...
3 Min Read•Feb 9•CDK Global

Trade in Your Marketing Agenda
Today’s communication opportunities coupled with expectations of at-your-fingertips convenience mean consumers are demanding more from every company. In this world,...
4 Min Read•Feb 8•Barb Edson

3 Tips to Improve Email Marketing KPIs
It’s no secret that customers hate email spam. For example, my dad recently bought a gently used Hyundai Sonata. One week after he bought it, he received an email about trading it in. I probably don’t have to tell you that he opted out of further email communications.
3 Min Read•Feb 8•CDK Global

This Report Will Help You Get Service Customers Back
Our researchers asked Service customers why they leave and how dealers can regain their business. The responses we received and analyzed were eye-opening.
1 Min Read•Jan 27•CDK Global

Constantly Ensuring Your Success
Who’s watching over your business to make sure you’re getting the most from your system, and seeing to it you’re on the right path? This might not be a function every dealer expects from its solutions provider, but it should be.
5 Min Read•Jan 25•JD Demott

Build Trust With More Effective Customer Communication
CDK ServiceView powered by TruVideo allows you to show customers exactly what needs to be repaired by utilizing high-quality video, and an integrated two-way texting platform
1 Min Read•Jan 21•CDK Global
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Fine-Tune Your Phone: Hold Time Abandon
Don’t Leave Your Customers Hanging. Consumer Reports says that a long wait on hold is the third most annoying experience for customers while calling a business. How can you make sure your customers stay happy when they’re on the phone? Our infographic can tell you how.
1 Min Read•Jan 18•CDK Global