Automotive Digital Retailing

Modernize Car Buying and Selling

CDK offers digital retailing solutions — and so much more. It’s everything you need to transact online and in the showroom, creating one seamless, omnichannel experience for all.

Request a Demo
Software Screen Shot

Measure Digital Retailing ROI To Grow Your Business

Digital retailing success is measured across three KPIs that ultimately add to your bottom line.

2x

online engagement

70%

more deal efficiency

2x

customer satisfaction

"

Digital Retail makes it easy for our BDC and sales teams by giving customers the ability to shop, search, and price vehicles on their own. By the time that lead comes to us, it’s practically a sold car.

"
Brent Smithson • Sr. Director of Customer Experience, World Car Automotive Group
"

We switched to Digital Retail, and it increased our new-car volume by about 25–30%.

"
Sam Kimbro • General Manager, Kia Vacaville
"

A customer starts online in Digital Retail and then flows through to the showroom workflow, it's one seamless process.

"
Jay Agresta • President, Benzel Busch Mercedes Benz

Beyond Digital Retailing

Whether you just want to dip your toe into digital retailing or you’re ready to dive into omnichannel commerce, our platform meets you where you are.

Integrate With Your System

Our platform is compatible with dealers’ preferred CRMs, lending solutions, website providers and more.

Most Certified

Partner with the most certified digital retailing provider to extend our platform across your entire dealer group.