Born between 1997 and 2012, Gen Z is the latest generation of Americans to enter the workforce. And they will need to look to the new and used car market to get to work. Even today, 76% of commuters use their own vehicle to get to work.
For the past two years as an industry, we’ve been expecting things to get back to normal when it comes to both inventory levels and ways of doing business.
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As today’s digital-savvy shoppers do more of their new and used vehicle shopping online, they need access to quick and accurate vehicle information.
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They’re the considerations that help determine the success of every dealership solution and supplier relationship. But all too often, they get buried beneath a landslide of technical info.
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Read how this family-owned dealership in Alberta, Canada raised its dollars per RO, racked up an astonishing 107% customer retention rate, and earned the coveted President’s Award 15 times in a row. Hint: they rely on Ford Service Lane Technology.
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We asked. And they told us everything - Including which connected services would bring them into your Service department. Help your whole dealership leverage consumer interest to maximize your profits.
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Phone calls are often the first interaction customers have with your dealership. How you handle these calls determines whether or not they want to do business with you.
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When customers understand the promise of connected vehicles and are aware that your Service department can provide them with connected vehicle services, you have the formula for greater business success. But why stop there? There are additional actions you can take to maximize customer interest and increase your profits.
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Despite how widespread connected vehicle technology has already become, there’s a lack of clear understanding about it by consumers — though they may not realize it.
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