CDK Roadster Express Storefront®

Provide customers with a modern digital retailing experience and prepare for omnichannel commerce. CDK Roadster Express Storefront® helps you evolve your business at your own pace.

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Express Storefront Omnichannel

Express Storefront Omnichannel gives you built-in remote-selling and showroom tools* for efficient, end-to-end digital transactions—whether customers are home or at the dealership.

Express Storefront Online

Deliver an engaging, streamlined online car-buying experience with Express Storefront Online*.

*Remote-Selling and showroom tools only available with Express Storefront Omnichannel

Digital Retailing Drives Profitability

73%

of dealers make the same or more F&I profit with digital retailing.*

82%

when they use it with every customer.*

Source: *Dealer Impact Study May 2020

Get Started With Digital Retailing

Contact Us and Let’s Explore Your Dealership’s Specific Needs

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Recent Insights

CDK Global 2023. The Year in Research.

CDK Global 2023: The Year in Research

CDK Global endeavors to connect dealers with the automotive industry at large and our in-depth and revealing research covers everything...
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The Ideal Automotive Sales Process May Surprise You.

The Ideal Automotive Sales Process May Surprise You

Our industry has come a long way toward offering different paths to purchase for vehicle buyers. Shoppers can buy online,...
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Who’s Paying Cash for Cars?

Who’s Paying Cash for Cars?

Sky-high interest rates and tightening credit have made buying a new car more daunting than it’s been in years. It...
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Car Buyers Eager to Shun Idle Time, Not Dealer Showrooms.

Car Buyers Eager to Shun Idle Time, Not Dealer Showrooms

Most dealerships are hyperfocused on building a better buying experience for their customers. Contrary to popular belief, a better experience...
4 Min ReadNov 13CDK Global
Time Is Ticking on Customer Satisfaction E Book

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If there’s one thing no one has enough of these days, it’s time. The more efficient the world becomes, the...
1 Min ReadNov 10CDK Global
The Boom-er Times Are a Changing for Dealerships.

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Baby boomers have dominated car buying and leasing for decades. Now, the oldest members of this generation, typically classified as...
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Unexpected Inventory Boosts Lead to Improved Purchase Experience.

Unexpected Inventory Boosts Lead to Improved Purchase Experience

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EV Service: Today and Tomorrowhttps://cms.cdkglobal.com/insights/2023-EV-Service-Today-Tomorrow

EV Service: Today and Tomorrow

As the automotive industry moves to an all-electric future, the race is on to staff up and stack up EV-capable...
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Dial Down the High Pressure Sales Experience to Win Today’s Car Shoppers.

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The verdict is in: Consumers enjoy shopping for cars on their smartphones and computers. So how can dealers embrace it? Traditional...
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Transparent Pricing’s Impact on Dealership Service Workflows.

Transparent Pricing’s Impact on Dealership Service Workflows

While each dealership is unique, offering an elevated customer experience is a common goal among most, if not all. According...
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