Fixed Operations>Service
Service Marketing for Fixed Operations
August 12, 2026

Reach the right customers at the right time with Service Marketing for Fixed Operations. Create, manage and track targeted campaigns through an intuitive platform enhanced with AI-powered content recommendations.
Benefits
CDK Service Marketing for Fixed Operations helps dealerships stay connected with customers and keep Service Bays full through targeted, automated communications. Dealers can easily build and manage campaigns without needing a dedicated marketing team, while AI helps streamline content creation and customer targeting. With direct connections to CDK Scheduler and AIVA, customers can move seamlessly from a marketing message to booking an appointment. The result is a more efficient approach to Service marketing that helps dealerships
Key Benefits:
- Increase Service traffic with campaigns connected directly to the CDK Scheduler and AIVA for Fixed Operations.
- Set it and forget it with automated campaigns like recalls, declined service, and customer re-engagement
- Create and launch smarter campaigns with AI-driven content recommendations
- Leverage dealership data to create targeted campaigns that keep customers engaged, supporting long-term loyalty.
- Measure performance and optimize results with built-in reporting providing visibility into campaign engagement
Recent Product Updates

CRM
Lead Assignment Update

Modern Retail Suite
Simplify and Extend Payments

CRM
AI Virtual Assistant (AIVA) for CRM

Digital Retail
New Desking Enhancements

CRM
More Context, Better Conversations

Digital Retail
Updated Digital Deal Jacket

Vehicle Inventory Suite
One Connected View of Your Entire Dealer Group

Vehicle Inventory Suite
Connected DMS Intelligence

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AI Description Writer Enhancements

Service