A Proactive Revenue Engine
Service Marketing for Fixed Operations provides dealerships with a direct, always‑on communications tool that boosts retention and customer satisfaction. You can set it, forget it and execute your own outreach campaigns via email and SMS texts — all within the Fixed Operations platform.
Keep Communications Flowing Smoothly
41%
of customers want personalized offers and discounts*
78%
of customers service their vehicles at the same dealership that they bought from**
34%
of dealers use AI for personalized marketing and outreach based on customer data†
Increase Service Lane Traffic
From automatic event triggers to targeted campaigns, proactive and personalized communications create a more consistent flow of Service appointments and revenue.
Accelerate Efficiency
Save time and reduce expenditures with a marketing solution that is seamlessly integrated into your Service tool and leverages AI to optimize your content and data.
Increase Customer Loyalty
Drive increased customer satisfaction and stickiness with routine maintenance and value-driving notifications, made simple with online appointment scheduling and with AIVA.
Exceptional Service Marketing Features
Campaign Creation
No more waiting for costly external vendors to build or deploy your marketing campaigns. Simply do it yourself from “set it and forget it” event triggers to targeted campaigns via email and SMS text. Our Service Marketing solution is seamlessly integrated within CDK Service, and pulls directly from customer, vehicle and RO data. It’s so easy you don’t need to be a seasoned marketer to execute effective campaigns.
AI Support
AI is built-in and woven throughout the solution to save you time, reduce errors and maximize your return on investment. Campaign data is consistent, accurate and up to date. Content is AI-optimized for stronger, more professional and engaging messaging that’s delivered to your target audience faster. And since AIVA for Fixed Operations is embedded into your appointment scheduler and available 24/7, every interaction is friendly, professional and timely.
Scheduling
Generate untapped revenue through increased appointments scheduled from consistent communications and event triggers, like previously declined repairs, customer re-engagement and recalls. Customers want to stay in the know, and they’ll appreciate the rapport built from special offers, promotions and reminders.
Lists and Reporting
Ensure only trusted data is used for your campaigns with a direct connection to your Service database. Pulling directly from your ecosystem, you can filter and segment audiences based on customer, vehicle and RO data. And once a campaign is complete, access detailed reporting with stats and KPIs about your marketing efforts and ROI.
Add Fixed Operations Service Marketing
A positive service experience and relationship can significantly increase the likelihood that a customer will service their vehicle again from the same dealership — making Service Marketing a strategic revenue lever, not just an operational necessity.
Recent Insights
What’s the Most Attractive Type of Car Incentive?
Phishing Has Evolved: How Cybercriminals Are Using AI and How You Can Fight Back
July Car Purchase Process Gets No Summertime Boost
Missed Dealership Phone Calls Are Costing You Customers
From Gen Z to Boomers: The Biggest Roadblocks to EV-Only Households
How Many Car Buyers Are Extending Their Loans?
Car Shopping Research Leaves Off Interest Rates
Why Car Buyers Are OK With Negative Equity
Salesperson Performance Takes a Small Step Back
