View More Insights

1 Min Read • January 15, 2022

Are Service Technicians the New Video Stars?

Are Service Advisors the New Video Stars?

Service departments have been experimenting with videos for their customers. But how effective have they been? And are they worth the effort for your dealership?

To find out, researchers crunched through data generated by 7 million videos. Examined consumer behavior. Looked at environmental forces. And calculated big changes in NPS and ROI that could impact your business. See what they discovered in our new e-book, Dealership Return on Service Video Investment.

DOWNLOAD E-BOOK NOW

 

 

About This E-Book

Contents of this e-book are adapted from the ROVI (Return On Video Investment) Report, which was compiled from research conducted by TruVideo. The leader in video communications for the transportation industry, TruVideo powers CDK ServiceView — where its insights derived from more than 7 million video views help increase consumer engagement and increase partner ROI and NPS.

Share This

CDK Global
By CDK Global
Staff

Recent Insights

Why Predictive A I Is Crucial for Used Car Inventory in 2025.

Why Predictive AI Is Crucial for Used Car Inventory in 2025

Recent reports on the auto industry indicate that a limited supply of pre-owned cars will keep prices high for buyers...
3 Min Read•Nov 6•CDK Global
The C D K Service Shopper Five Point Oh Study Is Here.

The CDK Service Shopper 5.0 Study Is Here

Thanks to shifting consumer habits and economic uncertainty, the automotive service landscape is undergoing subtle but significant changes. Dealerships in...
1 Min Read•Nov 3•CDK Global
Most Steps in the Car-Buying Process Improved in October

Most Steps in the Car-Buying Process Improved in October

In what’s rare, car shoppers reported a lower score when it came to their overall car-buying experience in October despite...
2 Min Read•Nov 3•David Thomas
Why Real Time Data Isn’t Always the Right Answer for Dealers.

Why “Real-Time” Data Isn’t Always the Right Answer for Dealers

In a world obsessed with speed, it’s easy to fall for the trap of “real-time” data. The dashboards that update...
3 Min Read•Oct 30•DeJuan Mahome
Women in Auto Retail. Progress and Challenges in 2025.

Women in Auto Retail: Progress and Challenges in 2025

The automotive dealership industry is making strides attracting more women to the workforce, but there's still a significant gap between...
3 Min Read•Oct 24•CDK Global
C D K CONNECT 2025 Dealer Success Strategies Breakout Sessions and On Demand Access.

CDK CONNECT 2025: Dealer Success Strategies, Breakout Sessions and On-Demand Access

What’s CDK CONNECT?CDK CONNECT is CDK’s annual virtual event designed to equip dealers with the latest industry insights, technology updates...
5 Min Read•Oct 22•CDK Global
Three Ways To Make F and I Wait Times Productive.

3 Ways To Make F&I Wait Times Productive

Time is a resource car dealerships can't afford to waste. CDK's research consistently shows that excessive time at the dealership...
3 Min Read•Oct 20•CDK Global
How Benzel Busch Delivers a Seamless Personalized Experience With C D K.

How Benzel-Busch Delivers a Seamless, Personalized Experience With CDK

At Benzel-Busch Motor Car, automotive excellence isn’t just a mission. It’s a legacy. Spanning four generations in the car business,...
3 Min Read•Oct 15•CDK Global
A I and Vehicle Research. The Disadvantages of A I Informed Car Shoppers.

AI and Vehicle Research: The Disadvantages of AI-Informed Car Shoppers

Car shoppers are increasingly turning to AI to guide their research across financing, timing and vehicle selection. Salesforce data shows that...
4 Min Read•Oct 8•CDK Global
Hectic EV Rush Doesn't Hurt Buying Experience

Hectic EV Rush Doesn't Hurt Buying Experience

September saw a rush of buyers trying to snap up EVs before federal incentives expired, but the frenetic pace at...
2 Min Read•Oct 1•David Thomas
View All Insights