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Stellantis
Maserati: Maserati Digital Dealer Program, CDJR, Alfa Romeo: Stellantis Digital Dealer Program
Digital Retail
Stellantis’ Digital Dealer Program is a manufacturer‑run initiative that standardizes dealership digital tools, while Shift Digital serves as the program manager responsible for vendor certification data governance, and platform compliance.
MSG (Mopar Service Gateway); In Process to become certified
Service
The Stellantis Mopar Service Gateway (MSG) is a multi vendor Service Lane ecosystem that allows dealers to choose certified tools while preserving OEM grade data, security and visibility from appointment creation through repair execution and performance analytics. MSG certification means a vendor is fully approved, compliant and authorized to access Mopar service data and operate within Stellantis dealerships.