Mazda

Mazda Brand Experience Program (MBEP)

Digital Retail

The Mazda Brand Experience Program (MBEP) is Mazda’s commitment to delivering a refined, consistent, and human‑centric experience at every point of the customer journey—online, in the showroom, and throughout ownership. Grounded in Mazda’s philosophy of craftsmanship, hospitality, and attention to detail, MBEP ensures that every interaction reflects the brand’s premium yet approachable character, from modern dealership environments and thoughtful digital experiences to transparent communication and personalized care. By aligning people, processes, and technology around what matters most to customers, the Mazda Brand Experience Program creates moments that feel intuitive, respectful, and engaging—building trust, confidence, and long‑term connection well beyond the initial purchase. This program consist of Mazda Digital Certified Program and Mazda Sales Program.

Mazda Brand Experience Program (MBEP)

Service

CDK is not currently Certified in the SLT portion of the MBEP.