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Mazda

Mazda Dealership Software OEM Integrations

Dealer Management System (DMS)

CDK DMS + Retail Delivery Reporting (RDR)

Automatically sends retail delivery and vehicle sales information to Mazda.

Key Benefits:

  • Streamlines OEM reporting
  • Improves compliance
  • Eliminates manual submissions

CDK DMS + Financial Statement Reporting

Securely transmits financial statements to Mazda.

Key Benefits:

  • Simplifies reporting processes
  • Improves data accuracy

CDK DMS + Vehicle Invoice

Automatically imports vehicle invoice data from Mazda into CDK.

Key Benefits:

  • Keeps inventory, accounting, and service records accurate
  • Reducing manual data entry

 

Customer Relationship Management (CRM)

CDK CRM + Mazda Enterprise Lead Management System (ELMS)

The Mazda Enterprise Lead Management System (ELMS) is Mazda’s centralized lead management platform designed to connect Mazda, its dealerships, and customer-facing sales channels through a unified lead management ecosystem. ELMS facilitates the real-time exchange of lead, customer and sales activity information between Mazda, Shift Digital and certified CRM providers, helping dealerships effectively manage customer inquiries and sales opportunities throughout the vehicle purchase journey.

As a Mazda-certified CRM provider, CDK CRM integrates directly with Mazda ELMS to support two-way lead and disposition management. This integration enables Mazda-generated leads to flow directly into dealership sales workflows while allowing dealership activities, customer engagement updates, lead statuses and sales outcomes to be reported back to Mazda in real time. The program also supports the capture and management of qualifying non-OEM leads, providing dealerships with a more complete view of their opportunity pipeline.

Through the integration between Mazda ELMS and CDK CRM, dealerships can:

  • Receive Mazda-generated leads directly into dealership CRM workflows in real time
  • Improve lead response times through automated lead delivery, routing, and activity tracking
  • Eliminate duplicate data entry by synchronizing customer and lead information across Mazda and dealership systems
  • Maintain accurate customer and prospect records through automated lead updates and synchronization
  • Track the complete customer journey through real-time activity reporting, including emails, phone calls, appointments, showroom visits, test drives, trade appraisals, credit applications and vehicle sales
  • Improve accountability with detailed lead status monitoring and sales activity tracking
  • Increase visibility into dealership sales performance through comprehensive reporting and lead lifecycle management
  • Support Mazda performance objectives through standardized lead management processes and activity reporting
  • Capture and manage both OEM and qualifying non-OEM lead opportunities within a single CRM platform
  • Improve lead conversion rates through consistent follow-up processes, automated workflows, and complete customer history visibility
  • Enhance customer engagement with a centralized view of communications, appointments, outreach activities and purchase intent
  • Reduce administrative workload through automated lead updates, activity synchronization and integrated workflows

For dealerships, the value of CDK CRM’s certification within the Mazda ELMS program extends beyond lead delivery. By connecting Mazda-generated leads, customer engagement activities, non-OEM opportunities, and dealership sales processes within a unified CRM environment, CDK helps create a complete lead management ecosystem that improves operational efficiency, strengthens customer engagement, and supports higher conversion rates. The result is improved visibility into every sales opportunity, greater accountability throughout the sales process, enhanced data accuracy, and a more consistent customer experience that helps dealerships maximize the value of both Mazda and dealer-generated leads from initial inquiry through vehicle delivery.

 

Digital Retail

CDK Digital Retail + Mazda Digital Certified Program 2.0

The Mazda Digital Showroom is Mazda’s integrated digital retailing program designed to provide customers with a seamless shopping and buying experience across both online and in-store channels. Recognizing that today’s consumers expect flexibility throughout the vehicle purchase journey, Mazda has established a certified ecosystem of approved digital retailing providers that enable customers to research vehicles, structure payments, evaluate trade-ins, explore financing options, and transition smoothly between Mazda’s digital properties and dealership sales processes.

As a Mazda-approved and integrated Digital Retail provider, CDK Digital Retail delivers a connected omnichannel buying experience that bridges customer interactions between MazdaUSA.com and dealership operations. By enabling customer information, vehicle selections, payment preferences, trade details, and financing information to flow seamlessly into dealership workflows, CDK helps create a consistent and transparent purchasing journey from initial online engagement through vehicle delivery.

Through the integration of the Mazda Digital Showroom and CDK Digital Retail, dealerships can:

  • Provide a true omnichannel buying experience that allows customers to begin their shopping journey online and seamlessly continue it in-store
  • Reduce friction in the vehicle purchase process by carrying customer-selected vehicles, payment preferences, financing information, and trade details directly into dealership workflows
  • Improve lead quality by identifying customers who have progressed deeper into the purchase journey and demonstrated stronger buying intent
  • Eliminate duplicate data entry through integrated workflows that synchronize customer and transaction information across dealership systems
  • Increase Sales efficiency by enabling dealership teams to continue customer transactions from where the online experience ended
  • Accelerate deal completion through connected payment calculations, financing workflows, trade valuations, and vehicle selection tools
  • Deliver consistent pricing and payment transparency across online and showroom experiences
  • Improve customer satisfaction by providing a modern, convenient and flexible vehicle buying process
  • Increase conversion opportunities through a connected retailing experience that supports customers throughout every stage of the purchase journey
  • Create greater visibility into customer shopping activity, preferences, and purchase intent

For dealerships, the value of CDK Digital Retail’s certification within the Mazda Digital Showroom program extends beyond digital retail functionality. By connecting Mazda’s customer-facing digital shopping experience directly with dealership CRM, desking, F&I and Sales workflows, CDK helps create a unified retail ecosystem that improves operational efficiency, enhances customer engagement, and supports higher conversion rates. The result is a modern retail experience that aligns with evolving consumer expectations while helping dealerships sell more effectively, operate more efficiently, and deliver a seamless customer experience from initial online engagement through vehicle delivery.

 

Service

CDK Service + Mazda Certified Service Program

The Mazda Digital Service Program is Mazda’s connected service experience designed to enhance convenience, transparency, and communication throughout the vehicle ownership journey. Through digital tools that support appointment scheduling, service status updates, mobile payments, and video-based vehicle inspections, Mazda enables customers to engage with participating dealerships through a modern, mobile-first Service experience.

As a Mazda-approved Service technology provider, CDK ServiceView helps dealerships deliver the digital Service experience Mazda owners increasingly expect. By integrating digital inspection workflows, customer communication tools, and dealership Service operations, CDK ServiceView creates greater transparency throughout the repair process while improving efficiency across the service department.

Through the integration of Mazda Digital Service and CDK ServiceView, dealerships can:

  • Deliver a more transparent service experience through technician-recorded vehicle inspection videos and visual repair recommendations
  • Increase customer trust by allowing owners to see vehicle conditions and recommended repairs firsthand
  • Improve Service recommendation acceptance rates with visual evidence that supports Advisor recommendations
  • Enhance communication between Service Advisors, Technicians and customers throughout the service visit
  • Provide convenient digital Service updates that keep customers informed on repair progress and vehicle status
  • Create a more customer-friendly ownership experience by reducing uncertainty during the service process
  • Improve customer engagement with mobile-friendly Service communications and approval workflows
  • Accelerate repair approvals by enabling customers to review inspection findings remotely
  • Increase maintenance compliance by improving customer understanding of recommended services
  • Improve Service Lane efficiency through integrated workflows that connect inspections, communications, and repair recommendations
  • Strengthen customer retention through a modern service experience that aligns with evolving consumer expectations
  • Support higher customer satisfaction by providing greater convenience, transparency, and confidence throughout the Service journey

For dealerships, the value of CDK ServiceView's participation in the Mazda Digital Service Program extends beyond digital inspections. By connecting video-based vehicle inspections, customer communications, service recommendations, and approval workflows into a unified Service experience, CDK helps dealerships improve operational efficiency while strengthening customer relationships. The result is increased customer trust, improved Service retention, higher service recommendation acceptance, and a modern ownership experience that helps dealerships deliver the transparent and convenient service experience Mazda owners expect.

Connected Vehicle / Vehicle Query / Predictive Service

Provides real-time access to recalls, Service campaigns, warranty coverage, vehicle service history and potential future Service needs.

Key Benefits:

  • Identify more Service opportunities
  • Improve customer service
  • Complete more recall work

Warranty Claims / Repair Order

Electronically transmits warranty claim data to Mazda.

Key Benefits:

  • Accelerates claim processing
  • Reduces administrative effort
  • Improves accuracy

Parts Ordering & Returns

Transmits parts orders and returns directly between CDK and Mazda.

Key Benefits:

  • Eliminates duplicate entry
  • Reduces errors
  • Speeds up Parts operations

Electronic Parts Catalog

Transfers parts information from Mazda's electronic parts catalog directly into CDK.

Key Benefits:

  • Simplifies parts lookups
  • Improves inventory visibility
  • Increases department efficiency

Technician Video Walk-Around (TVWA)

Allows Mazda-certified Technicians to send customers videos of their vehicle throughout the inspection and repair process.

Key Benefits:

  • Provides transparency into vehicle inspections and repairs
  • Builds customer trust
  • Creates additional service opportunities

Recall Monitor

Identifies vehicles with open recalls and campaigns across inventory and service records.

Key Benefits:

  • Increases recall completion rates
  • Improves customer satisfaction
  • Creates additional service opportunities

 

Inventory

CDK Vehicle Inventory Suite + Retail Delivery Reporting (RDR)

Automatically sends retail delivery and vehicle sales information to Mazda.

Key benefits:

  • Streamlines OEM reporting
  • Improves compliance
  • Eliminates manual submissions

 

Mazda Certifications

CDK is certified by Mazda in the following areas:

Dealer Management System (DMS)

Customer Relationship Management (CRM)

Digital Retail

ServiceView