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Hyundai Dealer Digital Program (HDDP)

Digital Retail

Hyundai Brand Ambassador Program

Digital Retail

Hyundai has implemented a transformative brand strategy to elevate modern automotive retailing. The company is making significant investments for the brand’s future. The Hyundai Brand Ambassador program represents a strategic investment in our Dealers. The program was launched in 2022 to enable transformation by supporting those Dealers who have a proven commitment to building the Hyundai brand in their local markets and recognizing Dealers who elevate the brand experience for their customers. The 2026 Brand Ambassador program builds on the successes realized by both forward-thinking Dealers and Hyundai. To be considered as a Hyundai Brand Ambassador, the Dealer must demonstrate:

  • Retention of a knowledgeable and customer centric staff
  • Offering the full line of Hyundai vehicles
  • Fair and transparent marketing
  • Belief in a seamless customer buying experience and thoughtful ownership experience
  • Investment in a state-of-the-art facility and physical brand image

Brand Ambassador supports Dealers who have partnered with us to strengthen and grow the Hyundai brand.

Hyundai Brand Ambassador Program - Service Lane Technology (SLT)

Service

Hyundai has implemented a transformative brand strategy to elevate modern automotive retailing. The company is making significant investments for the brand’s future. The Hyundai Brand Ambassador program represents a strategic investment in our Dealers. The program was launched in 2022 to enable transformation by supporting those Dealers who have a proven commitment to building the Hyundai brand in their local markets and recognizing Dealers who elevate the brand experience for their customers. The 2026 Brand Ambassador program builds on the successes realized by both forward-thinking Dealers and Hyundai. To be considered as a Hyundai Brand Ambassador, the Dealer must demonstrate:

  • Retention of a knowledgeable and customer-centric staff
  • Offering the full line of Hyundai vehicles
  • Fair and transparent marketing
  • Belief in a seamless customer buying experience and thoughtful ownership experience
  • Investment in a state-of-the-art facility and physical brand image

Brand Ambassador supports Dealers who have partnered with us to strengthen and grow the Hyundai brand.

CDK Scheduler supports this program with standardized, end-to end Service workflows. This allows our dealers to capture accurate appointments, improve shop capacity, reduce no-shows with automated reminders, and deliver a consistent consumer experience across the MyHyundai's Bluelink App and in-store scheduling.

Hyundai Brand Ambassador Program
Enabled by CDK. Built for Dealers.

Hyundai’s Brand Ambassador Program rewards dealers who lead with exceptional customer experiences, modern operations, and a strong commitment to the Hyundai brand. For participating dealers, success isn’t just about meeting standards — it’s about executing consistently, every day.

That’s where CDK delivers a competitive advantage.

CDK embeds Hyundai program requirements directly into dealership workflows so Brand Ambassador participation doesn’t add complexity, it removes it. Through deep OEM integrations, CDK helps dealers turn brand strategy into operational excellence while supporting Hyundai‑funded incentives tied to program performance.

How CDK Helps Dealers Win

  • Activates Hyundai programs directly within daily DMS workflows
  • Supports OEM incentives and compliance without additional systems
  • Standardizes end‑to‑end service scheduling with CDK Scheduler
  • Delivers a seamless customer experience across MyHyundai Bluelink and in‑store scheduling
  • Improves shop efficiency, capacity utilization, and appointment accuracy

Why Dealers Choose CDK
CDK uniquely connects OEM expectations, dealer operations, and the customer journey in one platform. Our scale and integrations allow dealers to participate in programs like Brand Ambassador with confidence—driving measurable performance, stronger customer loyalty, and long‑term brand growth.

 

STAR Award Promotion

Service

The Hyundai STAR Awards Service Lane Technology (SLT) Promotion recognizes and rewards dealerships that deliver an exceptional service experience through the effective use of modern service lane technology. Designed to enhance transparency, efficiency, and communication, the STAR Awards Promotion encourages the use of digital tools that help customers clearly understand their vehicle’s needs, receive real‑time updates, and experience a smoother, more confident service visit from check‑in to completion. By elevating the service lane through technology‑driven processes, Hyundai STAR Awards SLT participants provide faster service, clearer recommendations, and a more personalized experience—reinforcing Hyundai’s commitment to care, trust, and ownership satisfaction long after the sale.

Delivered Through CDK. Designed for Today’s Service Lane.

The Hyundai STAR Awards Service Lane Technology (SLT) Promotion recognizes dealers who deliver an outstanding Service experience by modernizing the Service Lane with digital, customer‑friendly technology. For dealers, SLT success is about more than tools — it’s about execution, efficiency, and trust at every Service visit.

CDK helps dealers bring this to life.
CDK integrates Hyundai‑supported Service Lane technology directly into dealership workflows — making it easier for dealers to qualify for SLT recognition while improving day‑to‑day Service performance.

How CDK Supports SLT‑Focused Dealers

  • Enables digital Service Lane workflows directly within the CDK platform
  • Supports OEM‑aligned programs and incentives tied to service performance
  • Improves transparency with clear estimates, recommendations, and real‑time updates
  • Streamlines check‑in, communication and repair completion
  • Helps Advisors deliver faster, more personalized, and more confident service experiences

Why Dealers Rely on CDK
CDK uniquely connects service lane technology, OEM expectations, and dealership operations in one integrated system like ServiceView. Our scale and deep OEM integrations help dealers elevate the service experience, strengthen customer trust, and drive long‑term ownership satisfaction—while confidently participating in programs like Hyundai STAR Awards SLT.