General Motors (GM)

DMS Certification via Dealer Technology Assistance Program (DTAP)

DMS

GM’s DMS Certification ensures a DMS vendor meets GM’s data, integration, and compliance standards.

CRM Certification via Dealer Technology Assistance Program (DTAP); iMR Eligible

CRM

GM’s CRM Certification ensures a CRM vendor meets GM’s data, integration, and compliance standards, while iMR eligibility determines whether a dealership can use GM co‑op funds to pay for that CRM or related marketing activities.

GM 3Synergy

Service

GM’s 3Synergy program is a mandatory service lane technology initiative that standardizes how GM dealerships manage the end‑to‑end service experience. The program certifies and integrates approved Service Lane Tools (SLT) into dealership workflows to ensure PASE compliance, operational efficiency, and a consistent customer experience across the GM network.

Inventory Certification; iMR eligible

Inventory

GM’s Inventory Management Certification ensures a vendor meets GM’s data, integration and compliance standards, while iMR eligibility determines whether a dealership can use GM co‑op funds to pay for that inventory management or related marketing activities.