Genesis

Genesis Electronic Lead Management System (ELMS)

CRM

The Genesis Electronic Lead Management System (ELMS) is a unified customer engagement platform designed to ensure every inquiry is handled with the care, responsiveness and precision the brand is known for. ELMS brings together online leads, showroom interactions and follow‑up communication into one connected experience, allowing retailers to respond quickly, stay organized, and personalize every touchpoint. By ensuring seamless communication, timely responses, and clear continuity throughout the sales journey, Genesis ELMS helps deliver a refined, attentive and effortlessly premium experience —so customers feel seen, heard and valued from first interest through ownership.

Genesis Dealer Digital Program

Digital Retail

The Genesis Dealer Digital program is a comprehensive retail technology experience designed to deliver the refined, seamless, and personalized journey customers expect from Genesis—whether online, in the showroom, or beyond. By integrating digital retailing tools, customer engagement systems, and dealership operations into one cohesive ecosystem, the program allows guests to explore vehicles, understand pricing and payments, and progress through the buying process with clarity and confidence. Genesis Dealer Digital ensures continuity across every touchpoint, reducing friction, saving time, and creating a consistently elevated experience that reflects Genesis’ commitment to thoughtful design, advanced technology, and exceptional care at every stage of ownership.

Genesis Keystone Signature Program - SLT

Service

Genesis Keystone Signature Program
Enabled by CDK, Built for Dealers
Genesis' Keystone Signature Program rewards dealers who lead with exceptional customer experiences, modern operations and a strong commitment to the Genesis brand. For participating dealers, success isn’t just about meeting standards — it’s about executing consistently, every day.

That’s where CDK delivers a competitive advantage.
CDK embeds Genesis program requirements directly into dealership workflows so Keystone Signature participation removes complexity without adding it. Through deep OEM integrations, CDK helps dealers turn brand strategy into operational excellence while supporting Genesis‑funded incentives tied to program performance.

How CDK Helps Dealers Win

• Activates Genesis programs directly within daily DMS workflows
• Supports OEM incentives and compliance without additional systems
• Standardizes end‑to‑end service scheduling with CDK Scheduler
• Delivers a seamless customer experience across MyGenesis and in‑store scheduling
• Improves shop efficiency, capacity utilization, and appointment accuracy

Why Dealers Choose CDK
CDK uniquely connects OEM expectations, dealer operations and the customer journey in one platform. Our scale and integrations allow dealers to participate in programs like Keystone Signature with confidence to drive measurable performance, stronger customer loyalty, and long‑term brand growth.