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Ford

Ford Dealership Software OEM Integrations

Dealer Management System (DMS) 

CDK DMS + Retail Delivery Reporting (RDR)

Automatically sends retail delivery and vehicle sales information to Ford.

Key Benefits: 

  • Streamlines OEM reporting
  • Improves compliance
  • Eliminates manual submissions

CDK DMS + Financial Statement Reporting

Securely transmits financial statements to Ford.

Key Benefits: 

  • Simplifies reporting processes
  • Improves data accuracy

CDK DMS + Vehicle Invoice

Automatically imports vehicle invoice data from Ford into CDK.

Key Benefits: 

  • Keeps inventory, Accounting and Service records accurate 
  • Reducing manual data entry

 

Customer Relationship Management (CRM)

CDK CRM + FordDirect CRM

FordDirect CRM integrates with CDK CRM to synchronize customer and lead information, activities, and engagement history between Ford and dealership systems. Numerous unique integrations for incentives, inventory, pricing and current offers are available. The CDK AIVA bundle, which provides  AIVA, Equity Mining and Service Marketing, is also available.

 

Key Benefits:

  • Faster lead response and follow-up
  • Reduced manual data entry
  • Improved visibility into customer interactions
  • Better lead conversion opportunities
  • Support for Ford lead management standards

 

Digital Retail

CDK Digital Retail + FordDirect Digital Retailing Program

The FordDirect Digital Retailing Program lets consumers browse real-time dealer inventory and pricing, so what they see is what they get. When they find a vehicle they love, they save it to their account. This allows for payment estimation and customization using the latest offers and terms that work for the consumer. Once a consumer has a payment estimate, they can use digital retail to apply for financing on the spot. Consumers can then finalize their purchase with a Ford dealer.

 

Key Benefits:

  • Creates a seamless online-to-store buying experience
  • Reduces duplicate data entry and transaction friction
  • Provides visibility into customer shopping behavior and preferences
  • Improves showroom efficiency with pre-populated deal information
  • Increases engagement from higher-intent digital shoppers
  • Accelerates deal completion through streamlined sales workflows
  • Delivers a more transparent and convenient customer experience

 

Service

CDK Service + Ford SMARTT

CDK Service Appointment Scheduling integrates with Ford's Online Scheduling System (OSS), dealer websites, and other approved Ford scheduling channels. Appointment information flows directly into dealership Service operations, helping teams manage demand, improve scheduling accuracy, and deliver a consistent customer experience.

Key Benefits:

  • Supports Ford/Lincoln Service Reservation+ (FSR+)
  • FordPass and Connected Vehicle integrations 
  • Captures accurate appointments across Ford scheduling channels
  • Optimizes shop capacity and resource utilization
  • Reduces overbooking and scheduling conflicts
  • Minimizes no-shows with automated customer communications
  • Improves Advisor productivity through streamlined workflows
  • Provides greater visibility into upcoming Service demand

Connected Vehicle / Vehicle Query / Predictive Service

Provides real-time access to recalls, Service campaigns, warranty coverage, vehicle service history and potential future service needs.

Key Benefits: 

  • Identify more Service opportunities
  • Improve customer service
  • Complete more recall work

Warranty Claims / Repair Order

Electronically transmits warranty claim data to Ford.

Key Benefits: 

  • Accelerates claim processing
  • Reduces administrative effort
  • Improves accuracy

Parts Ordering & Returns

Transmits Parts orders and returns directly between CDK and Ford.

Key Benefits:

  • Eliminates duplicate entry
  • Reduces errors
  • Speeds up Parts operations

Electronic Parts Catalog (Ford eCat)

Transfers parts information from Ford's electronic parts catalog directly into CDK.

Key Benefits: 

  • Simplifies Parts lookups
  • Improves inventory visibility
  • Increases department efficiency

Technician Video Walk-Around (TVWA)

Allows Ford-certified Technicians to send customers videos of their vehicle throughout the inspection and repair process.

Key Benefits:

  • Provides transparency into vehicle inspections and repairs
  • Builds customer trust
  • Creates additional service opportunities

Recall Monitor

Identifies vehicles with open recalls and campaigns across inventory and service records.

Key Benefits: 

  • Increases recall completion rates
  • Improves customer satisfaction
  • Creates additional service opportunities

 

Inventory

CDK Vehicle Inventory Suite + Retail Delivery Reporting (RDR)

Automatically sends retail delivery and vehicle sales information to Ford.

Key benefits: 

  • Streamlines OEM reporting
  • Improves compliance
  • Eliminates manual submissions

 

Ford Certifications

CDK is certified by Ford in the following areas:

Dealer Management System (DMS)

Customer Relationship Management (CRM)

Digital Retail

Service Appointment, Check-In, Inspection and ServiceView