Ford

DMS

CDK is a Certified DSP and preferred partner.

FordDirect CRM Program

CRM

CDK CRM gives you the power of a fully integrated cloud-based CRM. Use your data to capture more leads and convert them into sales. Your staff can give new and current customers enhanced, personalized responses with more accurate, richer information. Our solution lets you create a growing base of long-term buying relationships with seamless, cutting-edge technology.

FordDirect Digital Retail Program

Digital Retail

Omnichannel Digital Retail comes complete with everything you need to offer customers an efficient, end-to-end digital transaction — remotely and in your showroom.

Fixed Ops Suite for Ford and Lincoln

Service

The Fixed Operations Suite for Ford and Lincoln offers a comprehensive solution for dealerships that addresses key challenges such as revenue opportunities, Technician satisfaction and efficiency concerns. By integrating 14 unique Ford features, it enhances both customer and employee experience throughout the entire process. This suite is designed to streamline operations, improve satisfaction, and ultimately drive success in today's competitive service landscape.