2 Min Read • December 11, 2025
New Study Reveals Sharp Shift on EVs
The automotive landscape is shifting, and electric vehicles are at the center of the conversation. CDK’s latest study, Car Shopper Shifts on EVs, explores how all car shoppers’ attitudes toward EVs have evolved amid changing incentives, market dynamics and consumer expectations. While headlines suggest challenges ahead, the research uncovers nuanced trends in buyer behavior, loyalty and lifestyle considerations.
EV Shopper Sentiment: A Mix of Optimism and Hesitation
This year’s findings reveal a complex mix of optimism and hesitation among more than 1,300 in-market shoppers of not just electric but also traditional gas, hybrid and plug-in hybrids. A huge swing over last year’s study shows most shoppers are pulling back from EV consideration while those planning on buying an EV show high levels of confidence and loyalty in the technology.
Key Insights From This Year’s EV Study
- EV Consideration vs. Electric Loyalty
- What’s Holding People Back?
- How EV Buyers Stand Out
Uncovering EV Truths for Automotive Dealers
For dealers and industry leaders, the fate of EVs may seem set. But while there’s a downturn in consideration at the moment, understanding the EV buyer is still essential. This study digs into key differences from how much they drive to their motivations for going electric. There are also clear misconceptions still present across gas and hybrid shoppers as well as EV shoppers.
Knowing where the roadblocks are and what motivates EV buyers can help refine your strategies, from inventory planning to customer engagement. The future of EVs may not be as linear as once predicted, but it’s still unfolding and those who prepare for the many nuances in the market will have the best chances of success.
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