CDK Brings NADA to You

A winter storm may have shut down flights around the country during the last week in January but it didn’t shut down NADA 2025. True to form and the ever-resilient nature of the automotive retail industry, dealers, vendors and industry partners showed up and hit the trade show floor in New Orleans.

Unfortunately, many weren’t able to attend and that’s why CDK is offering both on-demand content and virtual webinars to make sure everything that was delivered at NADA finds its way to our customers.

There are two ways to catch up on everything that happened at NADA:

Live Webinars

In a fast 30 minutes, these up-close webinars will provide a deeper dive on the news from NADA including:

Dealership Xperience

The CDK Dealership Xperience was on full display inviting dealers to invest in reimagining workflows to raise efficiency along with hybrid intelligence that combines AI, data and dealer insights to improve business decision-making.

SimplePay and Vehicle Inventory Suite

We proudly unveiled innovations that’ll let dealers handle payments more easily with the total integration of CDK SimplePay and the ability to price every vehicle more profitably and merchandise effortlessly with the CDK Vehicle Inventory Suite.

Enhanced Customer Service

Our booth was also a buzz with demos of our enhanced Customer Services that’ll activate, accelerate and elevate your unique experiences with CDK.

The webinars will be led by CDK experts and executives including:

Barb Edson | Chief Marketing Officer — CDK

Anu Roberts | Sr. Director, Product Marketing — CDK

Kim Saylor | Sr. Director, Fixed Ops Marketing — CDK

Leigh Ann Conver | Sr. Director, Product Marketing — CDK

Bruce Johnson | VP, Product Marketing — CDK

Tom Cunningham | Director, Payments Marketing — CDK

When:

Tuesday, February 11 | 2 p.m. CT

Wednesday, February 19 | Noon CT

Register Here

CDK Live on Demand

The CDK Live stage is where we discussed the most pressing topics in our industry with a variety of experts as well as CDK leaders. View the full lineup:

State of the Industry

CDK presents the "State of the Industry," at NADA, offering a comprehensive analysis of current trends and challenges in the automotive sector. Join Brian MacDonald, Yossi Levi and Barb Edson as they share insights on the changes ahead for the automotive retail industry and how dealers can adapt to stay successful.

Speakers:

Yossi Levi | Car Dealership Guy

Brian MacDonald | Chief Executive Officer — CDK

Barb Edson | Chief Marketing Officer — CDK

Today's Top Needs for Inventory Success

Years of reduced new car production have disrupted supply and demand, creating lasting effects in the used car market. With values constantly fluctuating, accurate pricing is more critical — and challenging — than ever for dealers. In this CDK LIVE session, we explore the top concerns facing dealers today and how innovative technology is helping to level the playing field.

Speakers:

George Saliba | GM — J&S AutoHaus

Bruce Johnson | VP, Product Marketing — CDK

David Thomas | Director, Content Marketing — CDK

Vehicle Purchase Friction Points in 2025

Time is one of the biggest challenges for car shoppers, but automotive dealers are making strides to shorten the purchase process. In this video, we explore how CDK tracks these friction points annually and the impact they have on dealer operations and the consumer experience. In this CDK LIVE session, uncover the latest insights, the challenges dealerships face, and the opportunities to enhance efficiency and customer satisfaction in the car-buying journey.

Speakers:

Chris Royle | Chief Product Officer — Ford Direct

Anu Roberts | Sr. Director, Product Marketing — CDK

Peter Kahn | Head of Research — CDK

Where AI Stands in Fixed Ops

AI might sound like a new industry buzzword but Fixed Ops has been leveraging this technology for years — with impressive results. In this CDK LIVE session, we explore how AI is already shaping Service operations and what innovations are on the horizon.

Speakers:

Joe Shaker | President — TruVideo

Kim Saylor | Sr. Director, Fixed Ops Marketing — CDK

The Wild Year Ahead for EVs

The transition to EVs has been far from smooth, and 2025 brings new challenges for car shoppers and dealers alike. In this CDK LIVE session, we dive into the key factors shaping the EV market, including federal and state incentives, upcoming products and shifting shopper sentiment.

Speakers:

Elizabeth Krear | VP, Electric Vehicle Practice — J.D. Power

David Thomas | Director, Content Marketing — CDK

Where the Dealership Stands As a Workplace

Even the best technology can't keep a dealership running without the right people. That's why CDK Global conducted a study to understand what current and former dealership employees value most in their careers — and how management can meet those expectations. In this CDK LIVE session, we dive into the research findings, from pay and benefits to the intangible factors that drive employee satisfaction. Discover actionable insights to build a thriving, motivated team and ensure your dealership's long-term success.

Speakers:

Bruce Johnson | VP, Product Marketing — CDK

Peter Kahn | Head of Research — CDK

Making Dealer Data Digestible

From the smartphone in your hand to digital dashboards across your store, dealership data is constantly being analyzed. But with so many numbers to consider, how do you know which ones to trust? In this CDK LIVE session, discover how CDK is empowering dealers with tools that provide greater visibility into their data — making it easier to understand and access.

Speakers:

Brian Abrams | VP, Product Management — CDK

Leigh Ann Conver | Sr. Director, Marketing — CDK

Check out all the CDK Live sessions on demand.