CDK CRM
Effective customer relationship management is at the core of a successful dealership. CDK CRM is a powerful software solution that makes buying a car a more positive experience for shoppers.




Service Starts with CRM
Winning over potential customers isn’t always easy, but if your dealership can deliver an experience better than the rest, one-time buyers will quickly become loyal patrons. Customers today demand service that is quick, intuitive and personalized to their needs – CDK CRM is the best way to give it to them.
A powerful, standalone service solution, CDK CRM provides a range of digital tools to help make your customers’ dealership experience faster and more convenient. Customer profiles and new sales workflows help cut down transaction times and make it easier to deliver the information your shoppers want to see before buying.
Use CDK CRM if:
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Average transaction times are too long
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Customer service scores are slumping
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Data-entry is slowing operations









Buying a car is a serious purchase – and if you make it easy, your customers won’t forget it. CDK CRM takes what can be a daunting task and makes the experience simple and customer-focused, helping you turn more one-time purchasers into loyal customers.
In an age where almost anything can be bought with a click, the average auto sale still takes 3 hours. That’s not ideal for you or customers. With CDK CRM, dealers can streamline the sales process and gets customers what they need efficiently, helping bolster your dealership’s reputation.
Sales success doesn’t only happen on the sales floor – what happens behind the scenes plays a big part as well. CDK CRM offers dealers a powerful set of tools to help monitor sales performance, analyze important data and train growing employees. It all adds up to a dealership that is more prepared, professional and potentially more profitable.
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With CDK
Your dealership can work better, smarter and faster — you just need the right tools. Find the CDK solution that works best for your team.