CDK CRM

Effective customer relationship management is at the core of a successful dealership. CDK CRM is a powerful software solution that makes buying a car a more positive experience for shoppers. 
 

Do More With Sales Velocity
Provide Better Service
Provide Better Service
Connect with your customer and tailor your service to their purchase goals.
Boost Sales
Boost Sales
A positive shopping experience helps you close deals.
Optimize Operations
Optimize Operations
CDK CRM’s productivity tools eliminate the need for data double-entry.

Service Starts with CRM

Winning over potential customers isn’t always easy, but if your dealership can deliver an experience better than the rest, one-time buyers will quickly become loyal patrons. Customers today demand service that is quick, intuitive and personalized to their needs – CDK CRM is the best way to give it to them.

A powerful, standalone service solution, CDK CRM provides a range of digital tools to help make your customers’ dealership experience faster and more convenient. Customer profiles and new sales workflows help cut down transaction times and make it easier to deliver the information your shoppers want to see before buying.  

Use CDK CRM if:

 

  • Average transaction times are too long

  • Customer service scores are slumping

  • Data-entry is slowing operations

CDK CRM Features
We understand the needs of today’s auto retailers and designed CDK CRM to meet the unique demands of an active dealership environment.
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Connected Customer
A powerful productivity suite, Connected Customer allows dealers to see the entire CDK Sales ecosystem, along with customer information, on one easy-to-read screen.
Enhanced Workflows
Enhanced Workflows
Rethink how your dealership sells. CDK CRM helps optimize your workflow, reducing the workload on your dealership and trimming average transaction times.
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Multi-device Capability
Staff can work with customers anywhere on the dealership campus using a phone, tablet or laptop, with a responsive design creating a more flexible experience.
Powerful Reporting Tools
Powerful Reporting Tools
An intuitive dashboard interface offers a central view of dealership operations, helping business owners make profitable, data-backed decisions.
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Split Previews
Get the information you need and keep it easy to digest. Split Previews lets dealers monitor important tasks on a single screen, rather than shuffling between different applications.
Driver License Scanning
Driver License Scanning
Increase productivity and reduce clerical errors by scanning driver’s licenses and automatically uploading the information into your CDK CRM.
Salesperson Workflow
Salesperson Workflow
An intuitive user experience makes employee onboarding fast and easy, so your team can quickly direct their focus to where it matters most.
Built-in Coaching
Built-in Coaching
Make sure your team is performing at its very best. With CDK CRM, Sales Managers can log in to help monitor sales staff and offer training or feedback on performance.
Do More With CDK CRM
Do More With CDK CRM
  • Create Loyal Customers 
    • Create Loyal Customers 

    Buying a car is a serious purchase – and if you make it easy, your customers won’t forget it. CDK CRM takes what can be a daunting task and makes the experience simple and customer-focused, helping you turn more one-time purchasers into loyal customers. 
     

  • Streamline the Sales Experience 
    • Streamline the Sales Experience 

    In an age where almost anything can be bought with a click, the average auto sale still takes 3 hours. That’s not ideal for you or customers. With CDK CRM, dealers can streamline the sales process and gets customers what they need efficiently, helping bolster your dealership’s reputation.

  • Work Smarter
    • Work Smarter

    Sales success doesn’t only happen on the sales floor – what happens behind the scenes plays a big part as well. CDK CRM offers dealers a powerful set of tools to help monitor sales performance, analyze important data and train growing employees. It all adds up to a dealership that is more prepared, professional and potentially more profitable.
     

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    Featured Insights

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