AI Powered Automotive CRM

CRM Built for What's Next

Backed by decades of automotive expertise, CDK CRM delivers continuous innovation and AI-powered capabilities to help dealerships stay ahead of changing customer expectations.

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Why Dealerships Choose CDK CRM

Empower every team with a connected CRM that simplifies daily work, delivers actionable insights, applies AI where it matters, and helps create more opportunities across Sales and Service.

Work Faster

Simplify Daily Workflows

Simplify dealership workflows with integrated desking, mobile tools, personalized video messaging, and self-service automation that help Sales teams work faster and sell more.

Make Better Decisions

Insights That Drive Growth

Turn dealership data into actionable insights with a connected Customer Data Platform and flexible reporting that help teams uncover opportunities and improve performance.

Work Smarter With AI

AI Across Every Step

Work smarter with AI-powered assistants, automated summaries and intelligent writing tools that streamline workflows, personalize engagement and boost productivity.

AI Operational Impact Assessment

What opportunities could AI uncover in your dealership? Answer six quick questions and compare your performance against top-performing dealerships using AIVA. Discover where AI could help improve lead engagement, appointment generation, and operational efficiency.

Question 1 of 6

Appointment Confirmation Rate

Connect With Your Customers

Tailor Conversations and Better Manage Your Data To Drive Profits

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A Dealership CRM Built to Drive Results

Explore the AI-powered tools and connected capabilities that help dealerships work smarter, engage customers, and drive growth.

Respond First

AI Virtual Assistant

Automatically engage every lead with AI-powered conversations, intelligent routing, and timely follow-up that keeps opportunities moving.

Save Time Daily

AI Writing & Summaries

Let AI summarize conversations, draft responses, and refine messaging so your team spends less time typing and more time selling.

Stay Connected

Unified Customer Inbox

Manage email, text, chat, and other customer conversations from one centralized inbox, giving every team complete visibility into every interaction.

Personalize Outreach

CRM Video Messaging

Record and send personalized videos that build trust, increase engagement, and help convert more shoppers into appointments.

Measure Performance

Reporting & Analytics

Track dealership performance with flexible dashboards and reports that uncover trends, monitor activity, and support smarter decisions.

The CRM of CDK is the best one from the interface with the sales professional that's using it, from the management to an executive like me, a CRM that is stout, that is growing, that is accurate.

Zac Casey • Regional Vice President of Operations, McGovern Auto Group

The support has always been really good. Everybody's responsive. I get most of the problems solved pretty quickly.

Jameson Riley • General Manager, Riley Automotive

With automated lead response, we have significantly increased our customer engagement. Not only are we able to immediately collect information from customers that otherwise would’ve taken four or five salespeople to gather, but our closing ratio is 16% because we can move our customers down the purchase funnel faster and more efficiently.

Greg Nalewaja • General Manager, Midlands Honda