Automotive CRM Software

CRM

Build stronger relationships and drive growth with an AI-powered automotive dealership CRM partner that puts customers first.

Talk to An Expert

family buying a car

Drive Customer Engagement and Profitability

Optimize Operations

Seamless CRM integration with digital retail, finance, desking, credit and compliance to eliminate duplicate customer data for better records.

Data Driven Decision Making

Gain valuable insights into customer behavior, sales trends and marketing effectiveness to make better business decisions.

Drive Profitability

Customizable workflows that drive engagement and let your customers choose the experience they want.

Better Customer Service

Get a 360-degree view of the customer for a more personalized and proactive experience.

Hybrid Intelligence

AI embedded throughout your existing workflows to act as an extension of your sales team.

Maximize Revenue Opportunities

Convert more leads into customers with lifetime value, utilize loyalty programs and cross-sell additional products and services.

"

I like the flow of how CDK is laid out. It’s streamlined, accessible and easy to use. It is by far, the best I’ve used.

"

Jason Griffin • Executive Manager, Mazda Rosevile

"

The CRM of CDK is the best one from the interface with the sales professional that's using it, from the management to an executive like me, a CRM that is stout, that is growing, that is accurate.

"

Zac Casey • Regional Vice President of Operations, McGovern Auto Group

"

It just works. We've become dependent on it.

"

Scott Carter • GM at Ford at Drum Hill, McGovern Auto Group

Connect Your Dealership

Seamlessly unify every customer interaction with an automotive CRM platform built to integrate across sales, service, and marketing. CDK CRM connects your teams, tools, and data for a more efficient, personalized customer experience—every step of the way.

AI

To help dealers get the most out of AI, CDK has directly integrated it into our industry-leading Modern Retail workflow, automating business processes, streamlining revenue opportunities and elevating the customer experience.

Marketing

Provide actionable data and alerts to identify the customers most likely to buy today and re-engage them with strategic one-to-one communications.

Desking

Make your desking process more efficient so you can keep deals moving and streamline the way you sell cars.

Connect With Your Customers

Tailor Conversations and Better Manage Your Data To Drive Profits

Recent Insights

The Race Is On for Used electric vehicles.

The Race Is On for Used EVs

New federal tax guidelines in the One Big Beautiful Bill Act eliminate both the new and used electric vehicle tax...

3 Min Read•Jul 10•CDK Global

Car Shoppers’ Aversion to Sharing Their Info Online.

Car Shoppers’ Aversion to Sharing Their Info Online

While it’s no surprise car buyers want to test-drive a vehicle in person, it’s surprising how few are willing to...

3 Min Read•Jul 8•CDK Global

C D K Foundations Suite. The Core of a Connected Dealership.

CDK Foundations Suite: The Core of a Connected Dealership

In This ArticleWhat’s the CDK Foundations Suite?Core CapabilitiesWho’s the Right Fit for the Foundations Suite? What’s New in the Foundations Suite?How...

4 Min Read•Jul 2•CDK Global

Dig Deeper Into Your Fixed Ops Digital Toolbox.

Dig Deeper Into Your Fixed Ops Digital Toolbox

Vehicle technology has evolved from mechanical systems to software-driven machines. Today’s vehicles run on sensors, diagnostics and over-the-air updates. Maintenance...

3 Min Read•Jul 1•Lindsey D. Bona

Car Buyer Satisfaction Tanks in June

Car Buyer Satisfaction Tanks in June

CDK’s three years of tracking car shoppers’ opinions on the purchase process has never seen a monthly drop as large...

3 Min Read•Jun 26•David Thomas

How Car Dealership Photography Can Maximize Vehicle Sales.

How Car Dealership Photography Can Maximize Vehicle Sales

Gone are the days of grainy newspaper classifieds. CDK data shows that nearly 90% of shoppers are enticed to start...

3 Min Read•Jun 18•CDK Global

Road Tripping and Overcoming EV Range Anxiety.

Road Tripping and Overcoming EV Range Anxiety

With electric vehicles inching closer and closer to price parity with gas-powered and hybrid vehicles, interest in EVs has skyrocketed....

4 Min Read•Jun 13•CDK Global

Don’t Flub the Dealership Test Drive.

Why Dealerships Can't Afford To Flub the Test Drive

Nearly everyone who buys a car takes it for a test drive before they close the deal, 91% of all car...

2 Min Read•Jun 11•CDK Global

How A I Can Help Secure Your Dealership Service Marketing Spend.

How AI Can Help Secure Your Dealership Service Marketing Spend

U.S. auto dealerships spent $4.46 billion in advertising expenditures last year, averaging thousands per month per dealership. Advertising expenses aren’t...

2 Min Read•Jun 9•Jeanie Cairo

Inventory Dip Alters One Crucial Metric in May

Inventory Dip Alters One Crucial Metric in May

Inventory picked up slightly in May but still remains lower than what was witnessed last year. Overall, shoppers are just...

2 Min Read•Jun 2•David Thomas

View All Insights