Automotive CRM Software
CRM
Build stronger relationships and drive growth with an AI-powered automotive dealership CRM partner that puts customers first.
Drive Customer Engagement and Profitability
Optimize Operations
Seamless CRM integration with digital retail, finance, desking, credit and compliance to eliminate duplicate customer data for better records.
Data Driven Decision Making
Gain valuable insights into customer behavior, sales trends and marketing effectiveness to make better business decisions.
Drive Profitability
Customizable workflows that drive engagement and let your customers choose the experience they want.
Better Customer Service
Get a 360-degree view of the customer for a more personalized and proactive experience.
Hybrid Intelligence
AI embedded throughout your existing workflows to act as an extension of your sales team.
Maximize Revenue Opportunities
Convert more leads into customers with lifetime value, utilize loyalty programs and cross-sell additional products and services.
Connect Your Dealership
Seamlessly unify every customer interaction with an automotive CRM platform built to integrate across sales, service, and marketing. CDK CRM connects your teams, tools, and data for a more efficient, personalized customer experience—every step of the way.
Tailor Conversations and Better Manage Your Data To Drive Profits
Recent Insights
AI and Vehicle Research: The Disadvantages of AI-Informed Car Shoppers
Hectic EV Rush Doesn't Hurt Buying Experience
Where Dealership Employees Stand During Uncertain Times
3 Ways Community Dealers Stand Apart
Unlocking Efficiency: Common Questions About the CDK Fundamentals Suite
Driving Forward, Smoothly: CDK’s Approach to Continuous Innovation
New Report Shows Shifts in F&I Trust
4 Ways Data Is Reshaping Dealership Inventory Strategy
Dealership Customer Satisfaction Formula: What Car Shoppers Value the Most
