Customer Relationship Management
Capture and nurture leads to create solid opportunities. Our CRM organizes and analyzes data to build a strong pipeline for your dealership.
![family buying car](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Flarge_square_image%2Fpublic%2Fheroimages%2FElead.jpg%3Fitok%3DNDFn9Ezq&w=1920&q=75)
Better Customer Service
Get a 360-degree view of the customer for a more personalized and proactive experience.
Improve Lead Management
Capture, organize, and nurture leads from online, on the phone and in the showroom.
Maximize Revenue Opportunities
Convert more leads into customers with lifetime value, utilize loyalty programs and cross-sell additional products and services.
How a Dealership CRM Helps Your Business
Retain Customers
Customizing your follow-up processes to an individual buyer’s needs and wants gives you a much better chance of keeping them happy. Enhance sales potential and customer satisfaction with quick relevant response 24x7.
Streamline Operations
Automate tasks and workflows to free up dealership staff so they can focus on more strategic and valuable work.
Seamless Integration
Don’t get stuck with slow-moving, incomplete deals. Integrations help you track every call, tie information back to the customer record and give visibility into team performance.
Data Driven Decision Making
Gain valuable insights into customer behavior, sales trends and marketing effectiveness to make better business decisions.
Customer Data
Don't lose a single bit of communication between you and your customers. Our CRM helps eliminate incorrect or duplicate customer data for better records.
A Scalable Solution
You need a CRM solution that can grow with you. The ability to customize your software as your needs change is crucial to keeping up in today’s competitive auto retail market.
Contact Us and Let’s Explore Your Dealership’s Specific Needs
Recent Insights
![Does Your Dealership Staff Know Their Stuff When It Comes to Selling E Vs?](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-07%2FStaffandEVsBlog.jpeg%3Fitok%3DoHc8Z714&w=1080&q=75)
Does Your Staff Know Their Stuff When It Comes to Selling EVs?
![Time to Roll Out Summer Sales and Service Campaigns.](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-06%2FSummer%20Servicesalesblog.jpeg%3Fitok%3DECkfWKm_&w=1080&q=75)
Time to Roll Out Summer Sales and Service Campaigns
![CDK Unveils Inaugural Dealership Workplace Study](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-06%2FWorkPlaceBlogimage.jpeg%3Fitok%3DikNbVfGq&w=1080&q=75)
CDK Unveils Inaugural Dealership Workplace Study
![Turn Service Customers Into Sales With C R M Equity Mining.](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-06%2FEquityMiningServiceBlog.jpg%3Fitok%3Dwc7iCjVN&w=1080&q=75)
Turn Service Customers Into Sales With CRM Equity Mining
![How Dealership Service Departments Can Enhance the Customer Experience.](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-06%2FServiceEnhanceBlog.jpg%3Fitok%3DAu_ZD7_U&w=1080&q=75)
How Dealership Service Departments Can Enhance the Customer Experience
![Car Buyers Visit More Dealerships in May](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-06%2FEOPMayBlog.jpg%3Fitok%3D6eURwic7&w=1080&q=75)
Car Buyers Visit More Dealerships in May
![Are E Vs Ready for the Summer Road trip?](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-04%2FEV%20Road%20TripBlog.jpg%3Fitok%3Dr3ygOl3h&w=1080&q=75)
Are EVs Ready for the Summer Road Trip?
![Dealers Not Confident in O E M E CDK recently released the Dealers Face the EV Transition white paper, which details the pessimism many dealers feel about the electric future. A clear majority (65%) indeed admit to being pessimistic about EVs, and the paper delves into many of the reasons behind that number including the impact to the dealership’s revenue, consumer interest and more. We also asked dealers about their confidence level in the EV strategy of their respective OEMs. Whether they hV Strategies.](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-05%2FEVOEMConfidenceBlog.jpg%3Fitok%3DkrRWaUw-&w=1080&q=75)
Dealers Aren't Confident in OEM EV Strategies
![Bring Modern Convenience to the Showroom Floor.](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-05%2FModernConveinenceBlog.jpg%3Fitok%3D3u-mB2VM&w=1080&q=75)
Bring Modern Convenience to the Showroom Floor
![What Dealers Say About the EV Transition](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-05%2FEV_Dealer_WP_Blog2.jpg%3Fitok%3DWdImk-Rs&w=1080&q=75)