Customer Relationship Management

Capture and nurture leads to create solid opportunities. Our CRM organizes and analyzes data to build a strong pipeline for your dealership.

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family buying car

Speed Is Key

A fast, efficient buying process is required for today’s customers and dealerships. When you can keep deals moving quickly in both off hours and in the showroom, everyone wins.

Retain Customers

Customizing your follow-up processes to an individual buyer’s needs and wants gives you a much better chance of keeping them happy.

Seamless Integration

Don’t get stuck with slow-moving, incomplete deals. Integrations help you track every call, tie information back to the customer record and give visibility into team performance.

How a Dealership CRM Helps Your Business

Customize Communication

Some customers want conversations on the phone, online or via text. Others want to come into the dealership. Have the tools to handle them all.

An Efficient Team

Make it easy for your team with customized dashboards. Up-to-date reporting simplifies daily meeting management, and built-in benchmarks mean managers can spend more time identifying issues and coaching.

CRM For You

Tailor your workflow to meet your unique needs and challenges — create a better overall process for the dealership and your customers.

Mastering Follow-Up

Easily keep track of your customers and stay in touch at key points in the buying process with follow-up alerts. Deliver the perfect message at the perfect time for better results.

Improve Customer Connections

Contact Us and Let’s Explore Your Dealership’s Specific Needs

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Recent Insights

Everything You Need to Know About the C D K Dealership Experience.

Everything You Need to Know About the CDK Dealership Xperience

Margin compression and changing customer expectations have auto dealers working hard to find new process efficiencies to boost profits and...
9 Min ReadApr 19CDK Global
The Pros and Cons of Involving Sales Staff in F and I.

The Pros and Cons of Involving Sales Staff in F&I

We know how the traditional F&I sales process works and why customers sometimes shut down as a new round of...
4 Min ReadApr 16Saundi Crandall
Leverage A I for a More Efficient Front Office.

Leverage AI for a More Efficient Front Office

Today, dealers echo one refrain in terms of their top strategy: Deliver a terrific customer experience. It’s become one of...
3 Min ReadApr 9Amber Good
Make Repairs Easier to Understand and Update, Update, Update.

Make Repairs Easier to Understand and Update, Update, Update

We’ve all been there: You take your car in for service and wait around for hours to hear next steps...
2 Min ReadApr 4Brooke Wilson
Robust Inventories Lift Buyer Attitudes

Robust Inventories Lift Buyer Attitudes

In February, the tracking CDK does of new car buyers returned its most positive results to date with nearly nine...
3 Min ReadApr 1David Thomas
Dealership Sales Staffing Dips but Sales Don’t Have To.

Dealership Sales Staffing Dips but Sales Don’t Have To

The heady days of low inventory and high profit margins have eased into a more normal buyer’s market. As the...
3 Min ReadMar 26CDK Global
Effective Automotive Email Marketing Requires a CRM

Effective Automotive Email Marketing Requires a CRM

Time and time again email proves to be an unsung hero in marketing. It’s flexible, cost-effective and boasts consistently high...
3 Min ReadMar 25CDK Global
EV Owners Speak Out in New Study

EV Owners Speak Out in New Study

As car shoppers and dealers adjust to the electric vehicle phenomenon, they’re looking for answers to questions about the inevitable...
1 Min ReadMar 20CDK Global
What Does Gen Z Want in F and I products?

What Does Gen Z Want in F&I Products?

Generation Z is coming of age and beginning to slide into the driver’s seat. While this generation follows those that...
3 Min ReadMar 18Jason Swiech
Amplify Your Dealership Technology to Add Profit, Not People.

Amplify Your Dealership Technology to Add Profit, Not People

Faced with ongoing margin compression and changing customer expectations, auto dealers are working hard to find new ways to create...
3 Min ReadMar 11Jen Miller