CDK Elead CRM

Capture and nurture leads to create solid opportunities. Our CRM organizes and analyzes data to build a strong pipeline for your dealership.

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family buying car

Speed Is Key

A fast, efficient buying process is required for today’s customers and dealerships. When you can keep deals moving quickly in both off hours and in the showroom, everyone wins.

Retain Customers

Customizing your follow-up processes to an individual buyer’s needs and wants gives you a much better chance of keeping them happy.

Seamless Integration

Don’t get stuck with slow-moving, incomplete deals. Integrations help you track every call, tie information back to the customer record and give visibility into team performance.

How a Dealership CRM Helps Your Business

Customize Communication

Some customers want conversations on the phone, online or via text. Others want to come into the dealership. Have the tools to handle them all.

An Efficient Team

Make it easy for your team with customized dashboards. Up-to-date reporting simplifies daily meeting management, and built-in benchmarks mean managers can spend more time identifying issues and coaching.

CRM For You

Tailor your workflow to meet your unique needs and challenges — create a better overall process for the dealership and your customers.

Mastering Follow-Up

Easily keep track of your customers and stay in touch at key points in the buying process with follow-up alerts. Deliver the perfect message at the perfect time for better results.

Improve Customer Connections

Contact Us and Let’s Explore Your Dealership’s Specific Needs

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Recent Insights

Top Three Dealership F and I Opportunities to Start Today.

Top Three Dealership F&I Opportunities to Start Today

In a world where consumers expect every purchase to be fast and easy, speeding up the car buying process is...
3 Min ReadSep 27CDK Global
2023 State of Cybersecurity in the Dealership Study

2023 State of Cybersecurity in the Dealership Study

Hack is a four-letter word for a good reason and why dealerships are on high alert now, more than ever,...
1 Min ReadSep 25CDK Global
Buyers Have Harder Time Finding Cars In Stock in September

Buyers Have Harder Time Finding Cars In Stock in September

As inventory worries start to resurface alongside labor difficulties, car buyers still found it relatively easy to buy a new...
3 Min ReadSep 25CDK Global
It’s Time to Raise Your Sales Workflow Standards.

It’s Time to Raise Your Sales Workflow Standards

Dealership sales associates manage thousands of customer leads and close hundreds of vehicle sales every year. To do their job,...
3 Min ReadSep 22Amber Good
Dealership Desking Tactics to Win Over Modern Buyers.

Dealership Desking Tactics to Win Over Modern Buyers

Today, the ideal desking process is built around the modern retail experience that includes the work a customer does online,...
3 Min ReadSep 19CDK Global
EV Confusion Carries On

EV Confusion Carries On

As automakers continue to churn out electric vehicles (EVs) to compete with Tesla, the share of EVs keeps building. Yet,...
2 Min ReadSep 12CDK Global
Talking About a Different EV Bubble

Talking About a Different EV Bubble

The elevation of electric vehicles (EVs) to the top of the automotive food chain has been taking its time. On...
3 Min ReadSep 12Barb Edson
Plug in Hybrids Remain a Solid Bridge to electric vehicles.

Plug-In Hybrids Remain a Solid Bridge to EVs

Electric vehicles (EVs) are here and more are coming to get the world to a zero-emission future. But the slow...
3 Min ReadSep 12David Thomas
Buying a Car Gets Only Slightly Easier in August.

Buying a Car Gets Only Slightly Easier in August

July saw some of the biggest drops ever in our monthly Ease of Purchase Survey. Buyers were frustrated across the...
3 Min ReadSep 5David Thomas
Avoid Top Online to In Store Modern Retail Mistakes.

Avoid Top Online-to-In-Store Modern Retail Mistakes

Are your sales managers and employees fumbling with buyers who prefer to do some of the purchase steps online? Or...
3 Min ReadSep 1CDK Global