Customer Relationship Management

Capture and nurture leads to create solid opportunities. Our CRM organizes and analyzes data to build a strong pipeline for your dealership.

Request a Demo
family buying car

Speed Is Key

A fast, efficient buying process is required for today’s customers and dealerships. When you can keep deals moving quickly in both off hours and in the showroom, everyone wins.

Retain Customers

Customizing your follow-up processes to an individual buyer’s needs and wants gives you a much better chance of keeping them happy.

Seamless Integration

Don’t get stuck with slow-moving, incomplete deals. Integrations help you track every call, tie information back to the customer record and give visibility into team performance.

How a Dealership CRM Helps Your Business

Customize Communication

Some customers want conversations on the phone, online or via text. Others want to come into the dealership. Have the tools to handle them all.

An Efficient Team

Make it easy for your team with customized dashboards. Up-to-date reporting simplifies daily meeting management, and built-in benchmarks mean managers can spend more time identifying issues and coaching.

CRM For You

Tailor your workflow to meet your unique needs and challenges — create a better overall process for the dealership and your customers.

Mastering Follow-Up

Easily keep track of your customers and stay in touch at key points in the buying process with follow-up alerts. Deliver the perfect message at the perfect time for better results.

Improve Customer Connections

Contact Us and Let’s Explore Your Dealership’s Specific Needs

Request a Demo

Recent Insights

Ease of Purchase Hits New High in February

Ease of Purchase Hits New High in February

Despite hurdles when it comes to affordability, more car buyers said it was easy to complete their purchase in February...
2 Min ReadFeb 27David Thomas
That’s a Wrap. Takeaways From N A D A 2024.

That’s a Wrap: Takeaways From NADA 2024

The camaraderie and partnership that comes with being at NADA were in full effect at this year’s show in Las...
3 Min ReadFeb 19CDK Global
Buyers Take the Wheel for Car Sales in 2024.

Buyers Take the Wheel for Car Sales in 2024

After three years of dramatic post-pandemic market swings, buyers in 2024 are poised to take back the wheel with plenty...
3 Min ReadFeb 13CDK Global
What’s the Key to Win the Automotive Service Wars.

What’s the Key to Win the Automotive Service Wars?

Although 2024 is shaping up to be a buyer’s market, new and used vehicles continue to be painfully expensive for...
3 Min ReadFeb 9David Thomas
Friction Points 2024

CDK Releases the Friction Points 2024 Study

The automotive industry has returned to somewhat of a pre-pandemic state at the end of 2023, but car buyers are...
1 Min ReadFeb 1CDK Global
The Game Changing Value of an Automotive C R M.

The Game-Changing Value of an Automotive CRM

The automotive industry is known for its love of acronyms and buzzwords. Most of the time we see dealers change...
4 Min ReadFeb 1Amber Good
Busting the Top Five Myths About the American Car Dealer.

Busting the Top Five Myths About the American Car Dealer

When you live and breathe the industry you work in, you tend to get a little protective of your colleagues...
5 Min ReadJan 29Barb Edson
Service Shopper 3 point 0 white paper.

What’s Changed in Service Shopper 3.0

Winning over a shopper is difficult for any type of retailer. Securing someone’s business looking to service their car however,...
1 Min ReadJan 12CDK Global
F and I Manager Tips. Hidden Opportunities in the Service Department.

F&I Manager Tips: Hidden Opportunities in the Service Dept

At first glance, the F&I and Service departments may seem worlds apart. Yet, both departments are critical linchpins in connecting...
4 Min ReadJan 12Saundi Crandall
New Cars Easier to Find, Bolstering Buyer Attitudes.

New Cars Easier to Find, Bolstering Buyer Attitudes

Car buyers raced against the clock to secure deals before the end of the year while inventories and incentives were...
2 Min ReadJan 3David Thomas