Shoppers value a dealership experience that is tailored to their needs. Presenting products that align with their priorities is an effective way to build a positive rapport, and can result in long-term, profitable relationships.
Present the add-ons that are most likely to pique your customers’ interest and build profitable transactions easily. With CDK MenuVantage Platinum™, your team is better equipped to upsell, which can have a positive impact on your profit and average transaction value.
Figuring out which add-ons are best for a customer can take significant time, which busy auto retailers don’t always have. Now there’s an easy way to cut to the chase. With CDK MenuVantage Platinum™, a personalized collection of relevant add-ons is only a click away.
Forrester's recent report on "The Age of the Empowered Customer" really gets you thinking. Chief Customer Experience Officer, Tony Graham penned his thoughts about what the auto retail industry can do to serve customers in this new era.
The car buying process can feel complicated and overwhelming, leading the deal to fall apart. Using data from our 2018 study on recent post-purchase or in-market car shoppers, CDK has identified six major points of contention for consumers.