1 Min ReadMarch 20, 2024

EV Owners Speak Out in New Study

EV Owners Speak Out in New Study

As car shoppers and dealers adjust to the electric vehicle phenomenon, they’re looking for answers to questions about the inevitable road to an all-electric future. Commercial charging stations are popping up at banks, parking garages and along highways to meet the increasing number of EVs on the road but despite the progress questions remain.

Some roadblocks, whether the range or the not-so-affordable price tags, have impacted recent consumer demand and seemingly endless headlines.

So, who exactly is the owner already behind the EV wheel?

CDK wants to understand who’s decided to trade in their gas station loyalty card for a home charger and why. In The EV Ownership Lifestyle white paper, we uncover data related to everything from home charging, service and the all-important road trip, among other topics.

Does generation, education level and income impact EV purchasing decisions and trends? How important is word of mouth? Are dealer sales teams helping or hindering the EV transition?

Read on to find out what survey respondents told us. We made sure to talk to owners of the most popular EVs on the road, Tesla, and those who have chosen another EV brand to see if there are differences even among EV owners.

Download the EV Ownership Lifestyle white paper

Read More EV Research
EV Service: Today and Tomorrow
EV Confusion Carries On

Share This

CDK Global
By CDK Global
Staff

Recent Insights

The Pros and Cons of Involving Sales Staff in F and I.

The Pros and Cons of Involving Sales Staff in F&I

We know how the traditional F&I sales process works and why customers sometimes shut down as a new round of...
4 Min ReadApr 16Saundi Crandall
Leverage A I for a More Efficient Front Office.

Leverage AI for a More Efficient Front Office

Today, dealers echo one refrain in terms of their top strategy: Deliver a terrific customer experience. It’s become one of...
3 Min ReadApr 9Amber Good
Make Repairs Easier to Understand and Update, Update, Update.

Make Repairs Easier to Understand and Update, Update, Update

We’ve all been there: You take your car in for service and wait around for hours to hear next steps...
2 Min ReadApr 4Brooke Wilson
Robust Inventories Lift Buyer Attitudes

Robust Inventories Lift Buyer Attitudes

In February, the tracking CDK does of new car buyers returned its most positive results to date with nearly nine...
3 Min ReadApr 1David Thomas
Dealership Sales Staffing Dips but Sales Don’t Have To.

Dealership Sales Staffing Dips but Sales Don’t Have To

The heady days of low inventory and high profit margins have eased into a more normal buyer’s market. As the...
3 Min ReadMar 26CDK Global
Effective Automotive Email Marketing Requires a CRM

Effective Automotive Email Marketing Requires a CRM

Time and time again email proves to be an unsung hero in marketing. It’s flexible, cost-effective and boasts consistently high...
3 Min ReadMar 25CDK Global
What Does Gen Z Want in F and I products?

What Does Gen Z Want in F&I Products?

Generation Z is coming of age and beginning to slide into the driver’s seat. While this generation follows those that...
3 Min ReadMar 18Jason Swiech
Amplify Your Dealership Technology to Add Profit, Not People.

Amplify Your Dealership Technology to Add Profit, Not People

Faced with ongoing margin compression and changing customer expectations, auto dealers are working hard to find new ways to create...
3 Min ReadMar 11Jen Miller
Market Your Trained Technicians to Earn Service Business.

Market Your Trained Technicians to Earn Service Business

Despite swirling economic head winds, fixed operations remains a bright spot for franchised dealers. It’s the steady stalwart relied upon...
3 Min ReadMar 7CDK Global
Ease of Purchase Hits New High in February

Ease of Purchase Hits New High in February

Despite hurdles when it comes to affordability, more car buyers said it was easy to complete their purchase in February...
2 Min ReadFeb 27David Thomas