Bestselling Car and Truck Prices Stabilize in April

New car sales in April dipped a bit compared to last year but it likely wasn’t due to prices on the bestselling vehicles in the country. That’s because pricing for the 10 bestselling passenger vehicles and four bestselling light-duty pickups barely increased from last month and cars barely moved from last year as well. This should be welcome news to in-market buyers at a time when overall consumer sentiment is at record lows and gas prices are hovering around record highs.

As a quick reminder, CDK tracks the bestselling vehicles because they give a clear perspective on what the average person purchases. The typical ATP takes into account all vehicles, including luxury and expensive mass market vehicles that may have an outsized influence on the industry in today’s economic climate.

The Results

Prices for the bestselling cars in the U.S. increased just $31 from April 2025 and $35 from last month. That’s a relatively insignificant amount of 0.1%. Only four of the 10 saw increases over $100, with three models seeing a drop in price: the Honda Civic, Hyundai Tucson and Toyota Camry.

We’ve been tracking the rollout of the new 2026 Toyota RAV4 because of its overall higher price due to transitioning to a hybrid-only model. In the first few months of the year, we attributed its high transaction prices to a trim level mix favoring premium versions of the vehicle that tend to be the first to go on sale. Yet, as volume of sales for the new RAV4 keeps increasing, so does its average transaction price, now at its highest level of the year. The RAV4 is transacting at nearly MSRP and 14% over last April, with the previous generation of both gas and hybrid. Even the less expensive Corolla has three times the savings.

Trucks have been increasing at a much more significant rate than cars since CDK began the Affordability Tracker in January. But for the first time, the month-to-month change dropped below 1% to just .2% or an additional $97. The year-to-year change is still high at $1,744 or 3.2% (outpacing overall inflation) but is an improvement from the annual change of 5.3% in March or $2,854.

Ford’s F-150 has been in the news due to its declining availability attributed to supply chain issues, namely around aluminum. However, F-150 prices increased just .2% from March and 4% from April 2025 but both numbers are close to the average of the bestsellers. Once again, only the GMC Sierra saw its prices fall in April.

Discounts

Incentive spending wasn’t as aligned as overall price trends between cars and trucks. As the year progresses, incentive spending on cars is pulling back, down 7% from March, while trucks dropped a tiny 1% extra on the hood or $56. Conversely, car incentives are higher compared to April 2025, up 48% or $509 while truck incentives were down 2% or -$69.

As sales volume drops, you’d expect incentive spending to rise even on popular models. Only four car models saw an increase in incentive spending and none were significant. And the Nissan Rogue and Hyundai Tucson were unlikely suspects that saw incentives decrease from March. Truck incentives weren’t surprising as Ford and Ram pulled back on incentive spends and Chevy and GMC added to theirs.

How It Works

CDK selected the top 10 bestselling passenger vehicles* of 2025 sold at franchised dealerships (so no Tesla Model Y) according to automaker end-of-year sales results. Each month we take the average sale price and then subtract the average incentive amount (both dealer and automaker incentives) for the month and that leads to the average price paid, or transaction price, before taxes. All three are listed in our graphics.

The top 10 bestsellers in 2025 were:

1. Toyota RAV4 
2. Honda CR-V 
3. Toyota Camry 
4. Toyota Tacoma* 
5. Chevy Equinox 
6. Toyota Corolla 
7. Honda Civic 
8. Hyundai Tucson 
9. Ford Explorer 
10. Nissan Rogue

We’ve also taken the top four bestselling light-duty pickup trucks in the country to show the difference in one of the most popular segments and one that customers generally don’t cross-shop with passenger vehicles. These include:

• Ford F-150
• Chevrolet Silverado
• GMC Sierra
• Ram 1500

There are over 250 distinct models for sale in the U.S. These 14** made up 26% of all cars sold in the U.S. in 2025.

*While the Tacoma is a truck, because of its massive popularity, it seemed appropriate to include it as consumer trends are skewing toward rugged options across the board.

**Passenger cars listed included their hybrid counterparts, some sport trims, etc. Trucks were done similarly. Only electric versions were excluded. For example, the Chevy Equinox EV and the Ford F-150 Lightning aren’t included. But Toyota Corolla Hybrids and Ford F-150 Raptors are included.