Marketing Solutions

Maximize your dealerships data to increase customer retention and profitability.

Request a Demo
cars on dealer lot

Maximize Your Database

Drive incremental sales and service repair orders through strategic marketing campaigns.

Increase Inventory

Acquiring pre-owned inventory through your service drive saves time and money.

Loyalty and Retention

Retention starts by knowing your customers and engaging them at the right time with messages that elicit action.

Leverage Smarter Marketing Campaigns

Targeted Audiences

Create a specific audience with a dynamic search tool using 60 different data points.

More Service Opportunities

Service business fuels dealerships. Keep your Service lanes full consistently by knowing which customers are in a position for repairs.

Sell to Current Customers

When you mine your database for existing customers in an equity position, you can sell more without spending more.

Marketing built into your Workflows

Easy-to-use dashboards feature click-to-call, text messaging and email for personalized direct communications.

Increase Sales Opportunities

Contact Us and Let’s Explore Your Dealership’s Specific Needs

Request a Demo

Recent Insights

Closing the Dealership Gender Gap.

Closing the Dealership Gender Gap

While women have an outsized influence on car purchase decisions, they’re a clear minority of car dealership employees. According to...
4 Min ReadSep 10CDK Global
Ease of Purchase Score Hits Record High in August.

Ease of Purchase Score Hits Record High in August

CDK has tracked how easy car buyers say it is to purchase a car for over two years. Last month...
2 Min ReadSep 4David Thomas
The Test Drive’s Enduring Value for Dealers.

The Test Drive’s Enduring Value for Dealers

If you had any doubt about the power of the test drive, a recent study* by CDK should put it...
4 Min ReadAug 28CDK Global
Generation Z Workers at Dealerships Want a 4 0 1 K and Feedback.

Gen Z Workers at Dealerships Want a 401K and Feedback

In the 2024 CDK Dealership Workplace Study, respondents told us how satisfied they were with their jobs and benefits. And...
3 Min ReadAug 26David Thomas
Car Buyers Will Hit the Top of Their Budget.

Car Buyers Will Hit the Top of Their Budget

There’s no question that a car’s price, and very often its monthly payment, often determines the car people buy. But...
3 Min ReadAug 22CDK Global
Car Sales. Shoppers Still Want Needs Assessment.

Car Sales: Shoppers Still Want a Needs Assessment

In a recent study focused on the car buyer journey*, CDK uncovered that dealership Sales staff are extremely good at...
2 Min ReadAug 20CDK Global
Three Misconceptions About Dealership Service Departments.

Three Misconceptions About Dealership Service Departments

Misconceptions about franchise car dealership Service departments persist despite industry efforts to change the conversation. You know how it goes:...
5 Min ReadAug 14Don Zogg
Enthusiasm for Selling EVs Closely Tied to Geography

Enthusiasm for Selling EVs Closely Tied to Geography

A surprisingly large number of U.S. auto dealers say their Sales staff aren't enthusiastic about selling EVs, according to the...
5 Min ReadJul 29CDK Global
The 2024 CDK Automotive Retail Industry Trend Report

The 2024 CDK Automotive Retail Industry Trend Report

From supply chain disruptions and volatile interest rates to staffing woes and inflation, 2023 was a year rife with perpetual...
1 Min ReadJul 22CDK Global
Does Your Dealership  Staff Know Their Stuff When It Comes to Selling E Vs?

Does Your Staff Know Their Stuff When It Comes to Selling EVs?

Electric vehicles make up a small percentage of the auto market today, and their adoption has had its ups and...
3 Min ReadJul 17CDK Global