Untangling Automotive Data and Making It Work for Everyone
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by CDK Global | 21 June 2021

Reshaping Consumer Engagement

During the COVID-19 pandemic, millions of consumers became comfortable with virtual engagements. As this new normal set in, we quickly learned that the best experiences are the ones that are customized and connect to the customer. People expect to have such experiences like these across their brand interactions, whether it’s paying for coffee, ordering a pizza, getting a loan or buying a car.

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