Phone calls are one of the most powerful tools dealers can use to gain new customers and keep their existing ones coming back. But, if your dealership doesn't know how to use the data from your customer calls, it can keep you from moving forward. Understanding the numbers and how to react to them will get you ahead of the competition.

1. Reports and Dashboards

Managing missed and mishandled calls is a top challenge for dealers. On average, dealerships are missing 19% of all their calls. Do you have the data but don't understand what to do next? Call tracking tools that work with your CRM can help recover missed opportunities, allowing you to convert more calls to sales and appointments.

2. Convert More Phone Leads

Don’t leave opportunities on the table. Phone calls provide dealers with a wealth of knowledge. Calls convert to revenue 10-15x more than web leads. The key is unlocking that data and translating it into something meaningful and actionable.

3. Caller Experience

Employees have the largest impact on your customer’s experiences. How your employees handle calls has a direct effect on Sales and Service revenue. Having more visibility into how employees handle calls will help you provide a better experience and keep the customers coming back.

Don’t let the numbers pass you by. Having the right collaboration solutions to engage customers when they call is what will separate you from the competition and help you succeed in today’s market.

Learn more about how the right Collaboration tools will help you track you calls by downloading our latest e-book. Visit cdkglobal.com/collaboration to see how CDK can improve your collaboration solutions.

¹ Marchex
² Forrester