3 Min ReadDecember 6, 2021

How Virtual Assistants (AI) Help Retain More Service Customers

How Virtual Assistants (AI) Help Retain More Service Customers

The current inventory shortage presents a problem for dealership Service departments. Fewer new vehicle sales will translate to fewer service customers in coming years. This means it’s more important than ever to focus on customer retention in your Service department.

Yet, in most dealerships, Service staff are too busy to keep in touch with customers. While service marketing partners can help, blanket campaigns lack the personalization that your customers expect, and BDC outreach campaigns can get expensive. After all, the average service customer database contains tens of thousands of customers. How can you possibly stay in touch with all of them?

Enter artificial intelligence (AI). An AI virtual assistant can work nonstop in a dealership’s database by re-engaging with old customers and keeping in touch with current customers. AI also works seamlessly across email, chat and text platforms to maximize opportunities for customer engagement.

These specific service communications are ideal for AI assistance.

1Engage customers who have been in for service and have not returned

Dealers can set their own parameters for when previous service customers should be contacted. Your AI assistant will find these customers and send personalized, friendly emails designed to entice them back to your Service department. Special offers can be included with emails as an extra incentive.

2Follow up with customers who have declined recommended services

Your Service Writers should be doing this, but this is one of those tasks that gets pushed to the back burner. However, your AI assistant doesn’t have a back burner; it can keep dozens of front burners going all at once. A persistent communications funnel is key here. If a customer has any questions about the service they need, your AI assistant can set up a phone call and/or pass the customer to someone who can help.

3Send service and appointment reminders

Your customers will always appreciate getting reminders for specific maintenance and reminders for their appointments. If a customer needs to schedule or reschedule, your AI assistant can handle those tasks as well.

4Notify customers about factory recalls

Don’t rely on your manufacturer to get the word out. Your customers want to hear from your dealership about how you can help them solve their recall issue. An AI assistant can inform them about the recall and follow up several times through emails or texts to set up the appointment. If a customer has a question that AI can’t handle, AI will connect that customer with an available Service Writer or Manager.

5Gauge customer satisfaction after service visits

AI is ideal for conducting customer surveys. Emails go out automatically after each visit, along with several follow-up communications to customers who don’t respond.

6Increase ROI of service marketing campaigns

When your Service department sends out a marketing campaign with a special offer, a certain percentage of people open the email and/or click on something in the email. An AI assistant can identify who those people are and reach out to them to see if they want to take advantage of the offer, increasing campaign ROI. One of the best things about AI assistants is that they never send duplicate or generic emails — every email is personalized.

In addition to these tasks, your AI assistant will encourage more Service customers to opt in to text communications, which has a greater overall response rate than any other communication channel. AI also keeps contact information updated by asking customers for new phone numbers, emails and/or addresses.

With fewer new vehicle customers being funneled into your Service department, it’s time to focus on customer retention. Hiring an AI assistant will keep more customers engaged and is the fastest, easiest way to help your Service staff provide a better customer experience.

Share This

CDK Global
By CDK Global
Staff

Recent Insights

A I and Vehicle Research. The Disadvantages of A I Informed Car Shoppers.

AI and Vehicle Research: The Disadvantages of AI-Informed Car Shoppers

Car shoppers are increasingly turning to AI to guide their research across financing, timing and vehicle selection. Salesforce data shows that...
4 Min ReadOct 8CDK Global
Hectic EV Rush Doesn't Hurt Buying Experience

Hectic EV Rush Doesn't Hurt Buying Experience

September saw a rush of buyers trying to snap up EVs before federal incentives expired, but the frenetic pace at...
2 Min ReadOct 1David Thomas
Twenty Twenty Five C D K Dealership Workplace Study.

Where Dealership Employees Stand During Uncertain Times

The automotive industry is often defined by inventory, margins and market shifts, but the real engine driving dealership success is...
1 Min ReadSep 24CDK Global
Three Ways Community Dealers Stand Apart.

3 Ways Community Dealers Stand Apart

The automotive retail industry is as diverse as any other in the United States. There are large, publicly traded operators...
3 Min ReadSep 23CDK Global
Unlocking Efficiency. Common Questions About the C D K Fundamentals Suite.

Unlocking Efficiency: Common Questions About the CDK Fundamentals Suite

In this ArticleWhat’s the CDK Fundamentals Suite? What’s Included in the Fundamentals Suite?How’s It Different From the CDK Foundations Suite?How Does...
3 Min ReadSep 22CDK Global
Driving and Moving you Forward, Smoothly. C D K’s Approach to Continuous Innovation.

Driving Forward, Smoothly: CDK’s Approach to Continuous Innovation

For over 50 years, CDK’s proven, reliable Dealer Management System has been the trusted backbone of dealership operations across North...
3 Min ReadSep 19CDK Global
2025 F and I Shopper Study.

New Report Shows Shifts in F&I Trust

The F&I process remains a critical touchpoint in the car-buying journey. It’s one that can either enhance the customer experience...
1 Min ReadSep 17CDK Global
Four Ways Data Is Reshaping Dealership Inventory Strategy.

4 Ways Data Is Reshaping Dealership Inventory Strategy

Today’s fast-moving automotive marketplace is shaped by seasonal fluctuations, evolving electrification policies, changing tax laws, and often fickle consumer preferences....
3 Min ReadSep 16CDK Global
Dealership Customer Satisfaction Formula. What Car Shoppers Value the Most.

Dealership Customer Satisfaction Formula: What Car Shoppers Value the Most

CDK conducts several annual research studies to better understand the state of automotive dealerships from the perspectives of Sales, Service,...
3 Min ReadSep 16CDK Global
Converting Used Car Buyers to New.

Converting Used Car Buyers to New

It happens every day: A customer shows up on your lot with a saved listing for a specific pre-owned vehicle....
4 Min ReadSep 4CDK Global