3 Min ReadJuly 15, 2022

Go Mobile and Keep Control

Go Mobile and Keep Control

Mobile technology has revolutionized car shopping. It gives you the unparalleled flexibility to walk customers through a deal whether they’re at home or in your showroom. So, why aren't more dealers going mobile?

The main reason is because dealers fear losing control. But as it turns out, this fear is unwarranted. Mobile technology actually gives dealers control in ways you might not have considered.

Spend more time with customers

For most customers, the least satisfactory part of buying a car is during negotiations, when they have to sit alone and wait as the salesperson and the manager work out details on their own. This can leave the customer feeling abandoned, and the value of their time disrespected.

But with a mobile CRM app, the dealer has control over this part of the customer experience. Instead of leaving the customer, the salesperson can present them with an initial pencil — and work alongside them to change the price of the vehicle, amount of trade, and size of down payment or monthly payments. Once the customer chooses a payment scenario they like, the salesperson can then send the revised pencil to the manager for approval. At no time is the customer abandoned, so satisfaction improves.

A mobile CRM also helps you take care of customers at trade-in, by letting salespeople scan the VIN and take photos of their trade-in vehicle to send to the used car manager. It eases the mind of prospects on the lot who may be unsure whether they can afford a vehicle, by enabling the salesperson to start a credit application on the spot. It even lets the salesperson scan the customer's driver's license for a test drive without leaving their side — smoothing out the customer experience and closing gaps in your service.

Better lead management

In today’s world, there’s nothing you can do on a computer that can’t be done on a phone — including lead follow-up. So although many dealers equate mobile with tablets, consider arming your salespeople with business-only smartphones running mobile CRM apps.

When a salesperson gets a new lead alert, they're able to instantly call, email or text the lead. Salespeople can also answer inbound sales calls, complete tasks and appointments. Everything is automatically recorded in the CRM, so the dealership has control over every piece of communication.

Save thousands on printed forms

Using a mobile CRM app can also give you control over your budget by eliminating the need for printed forms. You can complete credit applications and other paperwork virtually — and potentially save thousands of dollars every month. In fact, one dealership I know switched to a 100% paperless process and has saved over $100,000 annually on forms!

Getting your younger employees started with mobile is easy: they're already using their smartphones more than their computers, and will welcome the opportunity to multitask from anywhere. Any pushback is more likely to come from Senior Sales Managers and General Managers, so take the time to explain the benefits and bring them onboard.

Mobile technology can bring new levels of control to many areas of your dealership. But its success depends on the commitment and accountability of all your employees to make full use of your mobile CRM.

Share This

CDK Global
By CDK Global
Staff

Recent Insights

Are E Vs Ready for the Summer Road trip?

Are EVs Ready for the Summer Road Trip?

The all-American pastime of the summer road trip is alive and well. The Transportation Department reported travel rose to over...
4 Min ReadMay 20CDK Global
Dealers Not Confident in O E M E CDK recently released the Dealers Face the EV Transition white paper, which details the pessimism many dealers feel about the electric future. A clear majority (65%) indeed admit to being pessimistic about EVs, and the paper delves into many of the reasons behind that number including the impact to the dealership’s revenue, consumer interest and more.   We also asked dealers about their confidence level in the EV strategy of their respective OEMs. Whether they hV Strategies.

Dealers Aren't Confident in OEM EV Strategies

CDK recently released the Dealers Face the EV Transition white paper, which details the pessimism many dealers feel about the...
2 Min ReadMay 13David Thomas
Bring Modern Convenience to the Showroom Floor.

Bring Modern Convenience to the Showroom Floor

In our technology-driven world, we’ve taken modern convenience to a whole-new level. Consumers expect to order what they need online...
3 Min ReadMay 9Steven Walker
What Dealers Say About the EV Transition

What Dealers Say About the EV Transition

As the electric vehicle revolution propels forward, dealers across the country are coming to terms with learning, selling and servicing...
1 Min ReadMay 6CDK Global
Three Dealership Accounting Woes and Fixes.

Three Dealership Accounting Woes and Fixes

Nothing can steer your auto dealership off course faster than poor accounting practices. And it’s not just about the importance...
4 Min ReadMay 6CDK Global
Car Price Negotiations Ease in April

Car Price Negotiations Ease in April

Car buyers still found it overwhelmingly easy to buy a new car in April but there was a slight drop...
3 Min ReadMay 2David Thomas
The Power of Video. Earn Customer Trust and Service Business.

The Power of Video: Earn Customer Trust and Service Business

When you spend your days servicing and repairing vehicles, it’s easy to forget that most people know very little about...
3 Min ReadApr 29CDK Global
Everything You Need to Know About the C D K Dealership Experience.

Everything You Need to Know About the CDK Dealership Xperience

Margin compression and changing customer expectations have auto dealers working hard to find new process efficiencies to boost profits and...
9 Min ReadApr 19CDK Global
The Pros and Cons of Involving Sales Staff in F and I.

The Pros and Cons of Involving Sales Staff in F&I

We know how the traditional F&I sales process works and why customers sometimes shut down as a new round of...
4 Min ReadApr 16Saundi Crandall
Leverage A I for a More Efficient Front Office.

Leverage AI for a More Efficient Front Office

Today, dealers echo one refrain in terms of their top strategy: Deliver a terrific customer experience. It’s become one of...
3 Min ReadApr 9Amber Good